TOP NEWS

📍 Gen Z, born 1996-2010, reshapes hospitality, demanding digital convenience, authenticity, and sustainability. Fluid, intuitive digital processes are essential, including smartphone bookings and virtual keys. Flexibility allows spontaneous plans with 24/7 service access. Authentic experiences and recognizable hotel identities appeal to them. Sustainability is crucial, with eco-friendly practices expected. Hotels must adapt to these demands to remain competitive and foster loyalty, becoming key players in future tourism.

📅 Italians are embracing new travel trends for 2026. 78% plan to take the same or more vacations compared to 2025, with 2 trips domestic, 2 short-haul, and 1 long-haul. Key trends include "lux-scaping" (41% have tried it), passion-based travel (48% for cultural events), and country hopping (42% plan to visit multiple countries). AI is becoming vital for trip planning, with 34% using it, especially Gen Z (14% regular users). Europe remains the favorite destination (72%).

☕ The International Coffee Forum kicked off on November 12-13 at the University of Naples Federico II, featuring over 30 events including panels, workshops, and tastings. Notable sessions include alternative extraction methods with Giacomo Vannelli and discussions on internationalizing Italian coffee. Experts like Marco Schiavon and Annalisa Spadola address market strategies. Emphasizing sustainability, topics include health-focused coffee consumption, innovative packaging, and blockchain for supply chain traceability. Awards were presented, and the forum concluded on November 13.

🌟 November 16-18, 2025, at Mostra d'Oltremare in Naples, OP Allestimenti unveils "Napala," a non-stick pizza shovel. At Stand 2081/82, live demos with Chef Erny Lombardo and pizza masters highlight its innovative design. "Napala," crafted from high-quality aluminum, features a unique non-stick coating eliminating excess flour. It caters to novices and experts alike, resists abrasion, and promises a genuine pizza experience. Partnerships include Le 5 Stagioni and Mozzamì, enhancing the event's appeal.

🌎 Shaikha Al Nowais will become the UN Tourism Organization's first female Secretary-General in 2026, following her appointment at the UN's General Assembly in Riyadh. Previously, she served as corporate vice president at Rotana Hotels and held leadership roles in Abu Dhabi's commerce and hospitality sectors. Her five strategic priorities include responsible tourism, skill development, and innovative finance. The ongoing General Assembly features four plenary sessions and seven specialized meetings focused on investment, innovation, and education.

💰 2025, Centromarca's member brands: 36.8% increased investments, 52.1% stable, 11.1% reduced. Key areas: machinery (71.8%), advertising (69.2%), software (54.7%). 2026 forecast: 62.4% to maintain, 30.8% to increase, 6.8% to reduce investments. Centromarca's 193 industries generate €69 billion, contributing €87.2 billion to Italy’s economy (4.2% GDP) and €28.7 billion in fiscal contributions (5% tax revenue). Proposed policies: expand businesses, financial tools, incentives for research, digital transition, and counteract unfair practices.

🚄 Venerdì 7 novembre - 11 gennaio, Roma: "Le ferrovie d’Italia (1861-2025)" esplora l'evoluzione delle ferrovie italiane. Curata da Edith Gabrielli, la mostra racconta 120 anni di Ferrovie dello Stato. Il Gruppo FS, con 96,000 dipendenti, investirà oltre 100 miliardi di euro in cinque anni per infrastrutture e sostenibilità. Quattro sezioni cronologiche e un'area immersiva illustrano il ruolo delle ferrovie nella storia italiana e nella modernità.

☕ Rhea, November 2025, offers premium hospitality solutions with machines like rhTT10 and rhFS1 Hot&Cold. The rhTT10 enhances hotel breakfasts with customizable beverage options such as espresso, cappuccino, and latte macchiato, while the rhFS1 offers 24/7 hot and cold drinks, including collagen and protein beverages. These machines, featuring Italian design and touch screens, promote guest engagement and well-being, catering to health-conscious individuals throughout their hotel stay.

☕ Rwanda wins "Best of the Best" at the Ernesto Illy International Coffee Award 2025, with Ngamba Coffee Washing Station - Sucafina S.A. El Salvador’s Finca Villa Mercedes wins the inaugural "Coffee Lovers Choice". Held at Palazzo Colonna, Rome, the event featured a consumer jury in ITA Airways’ Rome lounge. Esteemed guests included Francis Ford Coppola. The award highlights coffee quality, sustainability, and innovation, impacting producers globally.