TOP NEWS

🌍 In September 2023, Italy's tourism is predicted to rise by 2.3% compared to last year. Daniela Santanchè, Tourism Minister, mentioned this at the 65th International Boat Show in Genoa. The event features over 1,000 boats, ranking third globally. Santanchè emphasized tackling "undertourism," as 75% of tourists visit just 4% of the country. The focus is on developing infrastructure in the remaining 96% of the territory, especially in inland and minor islands.

📈 TTG Travel Experience 2025 at Rimini kicks off the race for TTG Star 2025. Notable nominees include Adriano Apicella of Welcome Travel Group and Verónica de Íscar Alonso of Civitatis. Voting is open until September 28. The winner will be announced on October 9 during the TTG Travel Experience at Rimini's Global Village Arena. Last year's winner, Emiliana Limosani, nominated Maria Paola De Rosa.

🗺 Piemonte's tourism booms with a 4% rise in arrivals and 5% in overnight stays in June and July 2025 compared to 2024. Foreign attendance surged by 8.7% in arrivals and 10% in stays. The autumn survey shows 49% of Italians planning a visit, up from 44% in 2024. Torino remains a favorite, with budgets between €500-€1000. Visitor satisfaction increased to 86.2/100, surpassing Italy's average of 85.6/100.

💵 Fino al 20 ottobre, Expedia TAAP offre sconti speciali su hotel per viaggi completati entro il 31 marzo. Migliaia di hotel partecipano, tra cui Park Lane New York e Hotel Zena Washington DC. Expedia TAAP collabora con oltre 160.000 agenti di viaggio e offre un inventario di oltre 3 milioni di strutture, 170.000 tour, 110 società di autonoleggio e 500 compagnie aeree.

🗺 Propellic's study, involving 42 U.S. travelers using AI Mode for travel searches, showed 56% booked directly via supplier links, while less than 10% used OTAs. AI responses were rated over 4.3/5 for accuracy, though users disliked aggressive calls-to-action. During planning, users spent 104 seconds on comparisons, with Google Business profiles viewed 113 times. Effective content strategy, focusing on GEO and Google's AI, is crucial for independent hotels to capitalize on marketing opportunities.

🎃 Fanta, in collaboration with Universal Pictures and Blumhouse, launches a global Halloween campaign featuring horror icons Chucky and Freddy Fazbear. In Italy, Chucky appears on Fanta Original cans, while Freddy Fazbear is exclusive to Sicily’s Fanta Lemon. The campaign runs throughout October, with a film sequel, *Five Nights at Freddy's 2*, set to release on December 5. A digital and social media strategy includes a Spotify audio plan, and an instant win contest offering an electric bike prize.

📈 Tourism Digital Hub (TDH) has surpassed 35,000 registered tourism operators, exceeding its December 2025 PNRR target over a year early. Italy's Ministry of Tourism expands TDH, including non-business entities, boosting visibility and connection. Key organizations like Assoturismo collaborated, introducing AI-driven innovations like advanced support systems and predictive dashboards. Minister Daniela Santanchè praised the early achievement, emphasizing synergy and collaboration as success keys. TDH aims to enhance Italy's tourism management and global digital promotion.

📅 YesWeGooo will be officially launched at Rimini Sport&Sun from September 26-28, 2024. This new brand is a collaboration between KKM Group and Nav&Flu, designed to connect people, passions, and destinations. It offers a digital hub for personalized travel experiences combining sports, culture, gastronomy, and entertainment. YesWeGooo targets diverse travelers, from individuals to companies seeking impactful incentive solutions. CEO Andrea Cani highlights its digital accessibility via web and mobile platforms.

🏠 Nel 2024, l'industria Horeca in Italia ha generato €107,1 miliardi (+23% rispetto al 2019) con 53,8 miliardi di valore aggiunto e 1,5 milioni di addetti su 382mila imprese. Dal 2 al 5 febbraio 2026, la 50ª edizione di Hospitality si terrà a Riva del Garda con oltre 45mila mq di esposizione. Più di 400 espositori, con un incremento del 15% di nuove partecipazioni, sono già confermati. L'evento includerà programmi di riconoscimento per le aziende partecipanti.