Marketing

🗺️ Veneto, Toscana, Lombardia, Lazio, and Emilia Romagna are among the top 20 most requested regions in Europe in 2025, according to Eurostat. In 2024, short-term accommodation bookings increased by 8.7%. Leading the list, Andalusia recorded 13.3 million nights, followed by Jadranska Hrvatska with 9.6 million and Ile de France with 9 million. The top regions are in Spain (6), France (6), Italy (5), Portugal (2), and Croatia (1).

💸 Expedia Taap offers travel agencies discounts of over 25% on hotel bookings made by February 2, 2026, for trips until September 13, 2026. The initiative aims to boost agents' revenue and provide exceptional value to clients planning spring and summer vacations.

☕ Caffè Moreno collaborates again with Elisabetta Gregoraci nearly 20 years after their initial partnership. The new ad campaign shifts focus from public social settings to domestic espresso rituals with pods and capsules. Founded in the early 1960s in Casoria, Naples, originally a small artisanal roastery, Caffè Moreno now operates a large facility, distributing worldwide while preserving its Neapolitan espresso heritage. The campaign underscores innovation blended with tradition, enhancing domestic coffee experiences globally.

🍎 Cirio launched the "Packed with Pride" multimedia campaign in the UK, featuring Tetra Pak's innovative packaging. Targeting London, it includes high-visibility billboards and digital geo-targeting. The campaign highlights products like Passata and Pizza Sauce in sustainable packaging, boasting up to 40% shelf space optimization. Tetra Pak offers easy-to-open, pour, and store features, enhancing consumer experience and logistics efficiency. This initiative celebrates Cirio farmers and combines tradition with modern packaging solutions.

🍳 SMEG rinnova la partnership con MasterChef Italia per la nuova stagione del cooking show Sky Original, prodotto da Endemol Shine Italy. Dal 11 dicembre, ogni giovedì su Sky e NOW, SMEG fornisce piccoli elettrodomestici per le sfide culinarie. L'allestimento include impastatrici, frullatori, sbattitori e spremiagrumi, tutti caratterizzati da design ed efficienza. La collaborazione, curata da Sky Brand Solutions, esalta l'incontro tra cultura gastronomica e design italiano.

📖 2025, Italy: Google reveals top recipe searches with *casatiello napoletano* leading, followed by *colomba pasquale*. The annual "Un anno di Ricerche" campaign highlights Italian holiday recipes among the top ten. Notable entries include *uova alla Jova*, *biscotti Squid Game*, and *Crumbl cookies*. The "Come fare" section shows high interest in learning culinary basics, with "Come fare le chiacchiere?" ranking first. Italians show strong interest in both traditional and international recipes.

💸 eDreams Odigeo reported positive results for the first half of 2026, with a 16% increase in EBITDA to €94 million and an EBITDA margin rising to 42%. Overall revenue grew by 5% to €344 million, while Prime business revenue surged by 20% to €294 million. Prime-related revenue now makes up 74% of cash revenue margin, with membership reaching 7.7 million, an 18% increase. Adjusted Net Income soared to €47.1 million from €8.1 million in 2025.

📅 2025, Hyatt launches a global campaign for its World of Hyatt loyalty program featuring Bollywood star Karisma Kapoor. Aimed at redefining travel loyalty, the initiative emphasizes authentic experiences and personal choice. Kadambini Mittal, Hyatt India's RVP Commercial, highlights the focus on guest feelings over mere points. The program offers points for free nights, upgrades, and exclusive access, enhancing tailored stays and strengthening Hyatt's people-centric hospitality vision.

🍷 Ron Matusalem, a historic rum brand founded in 1872 in Santiago de Cuba, partners with Italian company ILLVA SARONNO for distribution in Italy starting September 2025. Ron Matusalem, present in over 75 countries, is ranked among the top 10 best-selling rums globally. ILLVA SARONNO, founded in 1947, is a leading Italian spirits exporter. This collaboration coincides with the launch of the ultra-premium Gran Reserva French Oak, enhancing their presence in the Italian market.

💸 Ad agosto 2025, un sondaggio su oltre 700 clienti globali ha mostrato che 2 su 3 albergatori puntano a incrementare i ricavi del 6% reagendo rapidamente al mercato. Il 93% vede la rapidità come cruciale. Tuttavia, solo il 50% adatta le strategie in 24 ore; il 45% rileva opportunità settimanali non sfruttate, e il 58% trova complessi i canali desiderati. SiteMinder, con 50.000 utenti, lancia strumenti come Channels Plus per rispondere a queste esigenze.