TOP NEWS

🛩 Dal 6 al 28 febbraio 2026 nel Nord Italia, le prenotazioni ferroviarie aumentano del 200% verso Como, +183% verso Bologna e +150% verso Padova rispetto al 2025. Gli spettatori arrivano in treno a Milano da Venezia, Roma, Firenze e Bari. Le prenotazioni in Premier Class da Milano crescono del 176%, mentre gli hotel di lusso crescono del 139%. Il quartiere Città Studi sorprende con un aumento del 474% nelle prenotazioni alberghiere.

🏅 The Winter Olympics in Milan Cortina saw record Italian medals and significant tourism impact. The event, noted for its "Olympics diffused" model, involved multiple locations, lauded by CONI President Giovanni Malagò. Economic gains include €5.3 billion in revenue, 36,000 workers, 18,000 volunteers, and 1.3 million tickets sold. Milan's GDP increased by 1.7%, with heightened local and international attention. Notably, Valtellina saw a 27% increase in North American tourists.

💻 At Bit 2026, Anil Aggarwald, CEO of Milestone, and Zolon Wilkins, Chief Development Officer of Wns, discussed the impact of AI on hotel marketing. AI reshapes SEO, requiring web content to be comprehensible to AI algorithms. It enables micro-targeted online campaigns, enhancing customer segmentation. Duane Overgaard from DerbySoft highlighted AI's influence on booking experiences and the roles of professionals and customers. The evolution affects the entire tourism industry, from strategies to customer interactions.

🏆 Gennaio 2026 in Italia ha registrato un aumento del 6,07% delle presenze turistiche e del 4,28% degli arrivi rispetto a gennaio 2025, secondo l'Ufficio Statistica del Ministero del Turismo. La ministra Daniela Santanchè attribuisce questa crescita alle Olimpiadi invernali Milano Cortina, sottolineando la destagionalizzazione dell'offerta turistica italiana e il suo potenziale di sviluppo futuro.

🌊 Giovanna Loi, VP Global Marketing & Direct Sales of Costa Crociere, announced during the Sanremo festival opening that Costa Toscana will host 'Max Forever The Party Boat' in 2026, featuring Max Pezzali's residency. The cruise liner will transform its spaces into pop-themed environments inspired by Pezzali's music. A spectacular light show with musical fireworks will kick off the event, enhancing the collaboration with Sanremo and celebrating the fusion of sea and city.

🌊 Ponant Explorations expands in the South Pacific, with new French Polynesia cruises for winter 2026–2027. Two ships, Paul Gauguin, a veteran with 25 years in the area, and Le Jacques Cartier, designed for exploring lesser-known regions, offer extended experiences. New 'Discovery' itineraries allow journeys up to 42 nights, covering six archipelagos and 23 islands, including the remote Pitcairn Islands. Collaborating with locals ensures authentic cultural experiences. Bookings are open with Gioco Viaggi.

🗺 BTM Italia's XII edition will be held in Bari from February 25-27, focusing on the theme "ri~genera," which bridges tradition and innovation. Supported by the Ministry of Tourism, Enit, and the Ministry of Foreign Affairs, the event includes over 100 sessions and a B2B Mice debut for congress tourism. With strategic insights and collaborations, it aims to boost this key economic sector.

🏖 Grado Impianti Turistici (GIT) has a new development plan with a concession until 2041. In 2023, GIT's revenue was €10.5 million, a 31.5% increase from 2022, projected to reach €13 million by 2028, with a 16% annual growth rate. By 2026, they plan to expand cultural, sports, and music offerings, adding 45 jobs and enhancing Terme Marine. The focus includes renewable energy and geothermia for sustainable tourism year-round.