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🏨 HospitalitySud, a two-day event, runs from February 19-20 at the Stazione Marittima. The program includes sessions on digital innovation, sustainability, and tourism development. Highlights include an AI receptionist demo at 11:30 AM on February 19, and the "Castellano-Guglielmo" award at 4:45 PM. Day two features a market trends talk at 12 PM. There are approximately 30 seminars with 100 speakers. The entrance is free, with preregistration available on Eventbrite.

🏠 José Auriemo Neto, head of Jhsf Capital from São Paulo, purchased Palazzo Taverna Medici del Vascello in Milan’s via Bigli for €52.5 million, at over €22,000 per square meter. This historic site may become a luxury hotel. Jhsf Capital, publicly traded in São Paulo, saw a 150% stock rise in the past year, with 2024 revenues at €280 million and profits of €136 million. Plans also include a Fasano resort in Sardinia.

💰 In 2025, Italy saw €2.5 billion in hotel investments, up 19% from the previous year, marking the highest level since the early 2020s. Rome, Milan, Venice, and Florence attracted 55% of investments, with Rome leading at €630 million. Resort investments reached €822 million. Cross-border investors contributed 53% of total investments. Value-add transactions made up 62% of deals, reflecting growth in development and repositioning efforts. Hotel operators led globally at 30%, with family offices at 22% and institutional investors at 21%.

🏅 Il Ministero del Turismo estimates over 100 million tourist presences in the first four months of 2026. Minister Daniela Santanchè highlights the impact of major events, such as the Olympics and the Jubilee, as catalysts for tourism and economic growth. Ivana Jelinic of Enit Spa emphasizes the long-term benefits, with visitors returning to explore more of Italy. These events boost visibility, attract investments, and promote infrastructure development, benefiting Italian destinations and communities.

📈 2026 promises growth for Italian tourism after a stable 2025. Who? Isnart, Enit, and Unioncamere. When? January to April. Where? Italy. What? Hotel occupancy nearing 50%, driven by tourists from Germany, France, and Switzerland. How? Boost from Milano-Cortina Olympics, with 40% of impacted businesses seeing increased visibility and a room occupancy rate between 70-85% in February. Jubilee 2025 increased Lazio’s clientele by 50%. 2025 saw 891 million tourist presences, impacting the economy by €108.8 billion. Foreign tourist visits hit 48%, with spending rising to €60 billion.

🌎 L’Italia ha approvato una legge storica sui cammini, destinando 5 milioni di euro per il 2026-2028 e 1 milione annuo dal 2029. Il Ministero del Turismo adotterà strategie innovative per promuovere e valorizzare gli itinerari italiani, con focus su sostenibilità e tradizioni locali. La legge mira a riscoprire aree meno conosciute e incoraggia il turismo lento. Questa iniziativa, sostenuta da un governo di centrodestra, rafforza il turismo nazionale in modo efficiente e inclusivo.

📅 Nel 2025, in Italia, le prenotazioni alberghiere avvengono mediamente 35 giorni prima dell'arrivo, un aumento del 4% rispetto al 2024. La distribuzione delle prenotazioni è più equilibrata: luglio scende all'10,77% e agosto al 10,71%, mentre aprile sale all'8,37%. I soggiorni di 2 notti aumentano del 30,52%, e quelli di 7 notti o più del 30,67%. Il venerdì è la notte più cara a 227 euro, mentre la domenica costa 204 euro. Booking.com è il principale canale di prenotazione.

📈 Gestire strutture ricettive a Milano richiede conformità al sistema ROSS1000 Milano, che monitora dati turistici per ISTAT. L'automazione del check-in digitale con Chekin riduce errori e ottimizza flussi dati, risparmiando fino all'87% di tempo operativo. Automatizzazione e integrazione migliorano la qualità dei dati e l'esperienza degli ospiti, aumentando prenotazioni e ricavi. Con Chekin, gestori di più strutture possono centralizzare operazioni, ridurre tempi e costi, migliorando la competitività.

📦 In 2026, Fonte Plose revolutionizes hotel minibars, offering exclusive, sustainable products. Their BioPlose line, featuring 100% organic juices without preservatives or added sugars, targets health-conscious travelers. Mineral water with only 22 mg/l fixed residue is used in wellness hotels. Over 60% of adults prefer non-alcoholic beverages, prompting Fonte Plose to create Alpex tonics for mixology. Glass, seen as the most sustainable material, is used exclusively, appealing to 77% of consumers prioritizing recyclability.

🏨 BWH Hotels Italy & South-East Europe closed 2025 with an estimated room revenue exceeding €420 million, spanning over 200 hotels, including 185 in Italy and Malta. The group added 45 new structures with 8 pending openings. The average annual occupancy in Italy hit 74%, with a RevPar increase of 2.7%. South-East Europe saw a 5% revenue surge, driven by ADR growth. Forecasts for 2026 predict a 12% demand increase, boosted by the Olympics.