TOP NEWS

📅 15 million Italians will take advantage of the Festa della Repubblica holiday for travel in summer 2025, marking the start of the vacation season. Trips will increase by 5%, according to Federturismo Confindustria. People will choose more affordable, alternative destinations and shorter stays of one or two nights, mostly in hotels. Half of the travelers will visit areas outside their region, with 10% going abroad. Popular choices include the beaches of Puglia and Campania, art cities like Rome, Venice, and Florence, and relaxing spa vacations.

🚩 Gli Stati Uniti hanno aumentato il "travel advisory" per l'Italia da livello 1 a 2 a maggio 2025, avvertendo di esercitare attenzione a causa del terrorismo. Simile avviso è stato emesso per Spagna, Germania e Francia. I potenziali obiettivi includono attrazioni turistiche e siti pubblici. Il Dipartimento di Stato consiglia di essere vigili e iscriversi al programma “Step”. Prefetto Tagliente sottolinea l'alta attenzione delle istituzioni italiane con un avanzato sistema di sicurezza nazionale.

💵 Federalberghi and Hotrec, supported by hotel associations from 25 European countries, launched a pan-European legal action against Booking.com following a European Court of Justice ruling on September 19, 2024. The court found Booking.com's rate parity clauses violated EU competition law, disadvantaging Italian hotels. Hotels can claim compensation for financial losses and commissions from 2004 to 2024. Registration is open until July 31, 2025, on www.mybookingclaim.com.

📅 2024 saw a 44.6% increase in Chinese tourism, with 176,000 travelers visiting Italy, a 24.7% rise from 2023. They spent €226.6 million (+10.2%) and had 2.4 million nights (+14.1%). From January to April 2025, airport arrivals grew by 2.2%, totaling 67,680. Most visitors (96.3%) came for tourism, with 37.9% staying 4-7 nights. Group tours of 10 people make up 36.8% of visits. Summer 2025 projects a 27% rise in arrivals.

📅 14.9 million Italians will travel during the Festa della Repubblica bridge, with an average spend of €470 per person, generating €7 billion. The peak travel day is May 30, with 8.7 million travelers. 92.4% will choose Italian destinations, mainly beaches. 24.4% prefer hotels or resorts, while 41.1% will head to the sea, 27.8% to art cities, and 15.6% to mountains. Most will stay within their region, with European capitals being the top choice for international travel.

🌍 Il 19 giugno a Roma, il Meet Forum – Stati Generali del Turismo Sostenibile si svolgerà presso il Pio Sodalizio dei Piceni, organizzato da Destination Italia per il Giubileo 2025. Questa decima edizione si concentra sul turismo religioso e spirituale. Partecipano ministeri, università e stakeholder, con discussioni sull'impatto sociale ed economico. Dina Ravera, presidente di Destination Italia, sottolinea l'importanza del turismo spirituale per la sostenibilità del Paese. Tra i temi, il Cammino di San Francesco Caracciolo.

🍺 Birra Peroni launched the "BeHer" initiative to address gender equality in the workplace. According to an IPSOS study, 31% of Italians see women as the most discriminated group. Italy's female employment rate is 54.1%, 18% lower than men's. BeHer is built on five pillars and features an expert committee. Birra Peroni, achieving a 12% increase in women in managerial roles over four years, serves as a model for the Horeca sector.

📅 Martedì 24 giugno 2025, dalle 10:30 alle 13:30, la Sala della Regina della Camera dei Deputati ospiterà la presentazione del Rapporto Strategico 2025 di Italgrob. L'evento, in collaborazione con AFDB e TEHA Group, esplorerà il valore dell'ecosistema Horeca italiano e le sue evoluzioni future. Il dibattito coinvolgerà rappresentanti istituzionali, con Andrea Ducci del Corriere della Sera a moderare. Conferma di partecipazione richiesta. [Iscriviti qui](https://landing.ambrosetti.eu/txetrehpic-phdyxBkyKvSwnQa6JGp_DS6HLpfefjt11V2-Y2kBYS4MngsFyQUvyhvW1aCT1L00).

📅 Italian hoteliers leverage flexible check-out times and automation to enhance guest satisfaction and boost revenue. Standard check-out occurs between 10:00 and 12:00, but late check-out can increase profits. Chekin automates processes, offering online check-out, data integration, and real-time feedback requests. Hotels using Chekin save 87% of time. Strategies including clear communication, personalization, and upselling further improve operations and guest experiences. A 14-day free trial of Chekin is available.

🍷 Niccolò Branca, Executive Chairman of Fratelli Branca Distillerie, will feature in "Sognatori" on La7, airing May 28 at 23:30 with a rerun on June 1 at 16:20. Founded in 1845, the company remains 100% Italian and exports to over 160 countries. Branca's leadership focuses on tradition, quality, and sustainability, with brands like Fernet-Branca. It exemplifies successful global expansion while maintaining historical identity.