TOP NEWS

🍹 MARTINI® Americano celebrated at the Roma Bar Show with ten international Italian bartenders in Rome. This cocktail, featuring a 14.5% alcohol content, is designed for low-alcohol trends. Events included the renovated Terrazza MARTINI, with Alexander Frezza hosting, and guest shifts at renowned bars like Drink Kong. This initiative is part of the MARTINI® Social Club project, showcasing Italian aperitivo culture.

🍺 Carlsberg Italia partners with Fiera Milano in Rho, showcasing Birrificio Angelo Poretti during events. The collaboration promotes Made in Italy beers and sustainability via the DraughtMaster system, which reduces CO2 emissions. Carlsberg Italia, producing over 1.1 million HL annually, is Italy's third-largest beer producer. Fiera Milano, renowned for exhibitions, is a media hub since 2002, focusing on innovation and sustainability. Marco Pontini and Olivier Dubost emphasize the partnership's importance for enhancing visibility and networking.

📚 Federturismo Confindustria, supported by Google.org's AI Opportunity Fund, will offer a free AI training course in Italy by 2025/2026. Aimed at 750 tourism professionals, particularly women, NEET, and LGBTQ+ communities, the course comprises five 2-hour modules totaling 10 hours. Participants can choose between in-person or remote learning. Each class accommodates 25-30 participants, with sessions organized until May 2026. For details, contact Federturismo via [email protected].

🏖 In 2022, Nicolas Verderosa founded Ruralis in Avellino, Italy, aiming to promote rural tourism. Italy sees 75% of tourist traffic in just 4% of its area. Ruralis received €1.8 million from the Montagna Italia program to enhance its digital platform. This funding supports advanced technologies, a multifunctional rural hub, and host training. The startup, backed by 88 investors, encourages sustainable tourism and revitalizes local communities through digital innovation.

📝 Il 27 maggio 2025, il TAR del Lazio ha annullato una circolare del Ministero dell’Interno che richiedeva l'identificazione fisica degli ospiti, favorendo il self check-in digitale. La sentenza, sostenuta da FARE, elimina l'obbligo di verifica "de visu" nel Lazio, consentendo soluzioni come Chekin. Tuttavia, gli host devono ancora raccogliere e inviare i dati degli ospiti entro 24 ore. La decisione promuove innovazione e conformità nel settore alberghiero.

🌍 Etihad Airways sees a 76% surge in travel demand between Italy and Abu Dhabi compared to 2023. Starting November, Etihad will offer over 10,000 weekly seats per direction, with an 80% capacity increase from November 2023. Premium seats will double to over 1,000 weekly. New Airbus A321LR flights enhance services from Milan. Italian stopover bookings in Abu Dhabi rise by 92% since 2024. Strategic partnerships with Ita Airways and Trenitalia expand connectivity.

📈 Alessandro Onorato, the councilor for major events in Rome, highlights the city's evolving infrastructure and brand value on par with Paris. This week, Dior hosted a show, and Dolce & Gabbana are scheduled for July. Four Seasons plans a €300 million luxury hotel investment in Rome. Despite having a third of Milan's five-star beds three years ago, Rome will boost its capacity by 40% in two years.

🌎 2023, Italy: 67.7 million "on the road" tourists are spending nearly €100 daily, mostly on local foods. Ergo's study highlights that 72% of camper travelers explore small Italian towns, reducing emissions by 30% versus car and hotel stays. In 2025, outdoor tourism is expected to grow, with over 38 million foreign visitors (+1% from 2024), generating €4.97 billion directly, and up to €8.85 billion indirectly. Italy's agro-food exports boost tourism from Germany (15.4%), USA (11%), France (11%), and UK (6.8%).

🗓 UniCredit, Convention Bureau Napoli, and Federturismo Confindustria sign a protocol to boost congress tourism in Southern Italy. ICCA 2024 ranks Italy second globally with 635 international congresses, an increase of 82 from 2023, trailing only the U.S. with 709. A permanent working group is established to leverage South Italy’s strengths, focusing on high-spending and congress segments, enhancing transport infrastructure, and promoting sustainability.

📅 15 million Italians will take advantage of the Festa della Repubblica holiday for travel in summer 2025, marking the start of the vacation season. Trips will increase by 5%, according to Federturismo Confindustria. People will choose more affordable, alternative destinations and shorter stays of one or two nights, mostly in hotels. Half of the travelers will visit areas outside their region, with 10% going abroad. Popular choices include the beaches of Puglia and Campania, art cities like Rome, Venice, and Florence, and relaxing spa vacations.