TOP NEWS

💻 BWH Hotels Italia & Malta introduces myWO, a free coworking service following success in France, expanding to Italy. This initiative offers flexible workspaces within hotels, equipped with ergonomic chairs, fast Wi-Fi, quiet zones, meeting rooms, and a special menu. Guests must make a purchase to access these spaces. Loyalty program members receive a 10% discount. myWO is available in major cities and smaller centers, near transport hubs, enhancing business travel and remote work options.

📈 In 2025, hotels must prioritize personalized customer communication. A Forbes study shows 81% of consumers prefer tailored interactions. Effective segmentation requires dividing customers into homogeneous groups based on booking data, preferences, and online interactions. This strategy enhances loyalty, intelligent upselling, and reduces OTA dependency. Key segmentation factors include stay dates, country of origin, tariff codes, room types, and booking channels. These insights drive targeted offers, improving customer value and conversion rates.

📑 Alloggiati Web, a mandatory platform by Polizia di Stato, requires Italian accommodations to register guest data per legal requirements. Data like name, nationality, and ID must be reported within 24 hours. Non-compliance can lead to penalties. Chekin automates this, ensuring legal compliance, real-time ID verification, and integrates with ISTAT for statistical reporting. Setup takes 2-3 days, offering a modern check-in experience. Post-may 2025, digital document verification replaces in-person ID checks.

🏨 Milan Marriott Hotel, led by Russotti Gestioni Hotels, is undergoing a major transformation to be completed by late 2025, ahead of the Milan-Cortina 2026 Olympics. The hotel has 317 rooms, with 180 already renovated. A 3,000 sqm congress center will be fully operational by September 2025. The redesign, by Spagnulo & Partners, includes a new club bar, terrace, and all-day dining. Russotti Gestioni Hotels oversees 1,476 rooms and 17,000 sqm of congress space across Italy.

📍 The Glamour Hotel Event 2025, organized by HOTELMYPASSION, took place at Palazzo Cordusio Gran Meliá in Milan. Over 100 industry leaders attended, discussing luxury hospitality trends. Creative direction by Monia Ronconi, the event featured gourmet experiences at SACHI Restaurant and music by DJ May. Key participants included representatives from Rocco Forte Hotels, Four Seasons Milano, and Mandarin Oriental Milano. Supported by brands like Simmons and Coldwell Banker Commercial, the event emphasized Milan's role in luxury hospitality.

🎓 Roma, 28 maggio: 24ORE Business School unveils three new Masters focused on hospitality. The Professional Master in Heritage Management starts on June 20, and the Master in Hôtellerie and Luxury Hospitality begins on October 27, both available in Rome or via live streaming. The event emphasized Rome's role as a hub for international hospitality, aligning with Jubilee 2025. Key speakers included Monica Mattinzoli and Alice Acciarri, highlighting the importance of sustainable and advanced professional training.

🏕 Il 28 maggio a Roma si è svolto il convegno "Insieme per il futuro di Roma e del Lazio". I temi centrali includevano innovazione, infrastrutture, turismo e sostenibilità, specialmente in vista del Giubileo 2033. Marina Lalli, presidente di Federturismo Confindustria, ha sottolineato la necessità di investimenti infrastrutturali per sostenere il turismo. L'obiettivo è migliorare la mobilità e valorizzare le aree periferiche, rendendo Roma più accogliente e funzionale.

🚲 In 2024, Italy is poised to surpass €10 billion in ciclotourism revenue, with over 7.5 million enthusiasts, growing 18% annually. Essential services include water stations (47.4%), rest areas (46%), and first aid points (42%). Italy leads as a top destination, followed by France, Germany, and the Netherlands. By 2030, global sports tourism is projected to hit $2,100 billion, with Europe contributing €230 billion in 2023, expected to exceed €800 billion by 2030.

🍣 Gianni Fernando was crowned the best Italian sushiman at the first Italy Sushi Cup on May 28 in Vercelli. He will represent Italy at the World Sushi Cup 2025 in Tokyo from August 19-22, along with runner-up Clayton Kawamura. Eight finalists, judged by Gentaro Yamazaki, competed in traditional and creative sushi categories. Sponsored by AIRG and JETRO, the event was supported by the Japanese Consulate in Milan and local governments.