TOP NEWS

📦 Penny's marketing campaign in Germany creatively used packaging to highlight social and environmental costs, sparking viral discussions. Garofalo's limited edition pasta packaging with artistic graphics captured consumers' emotions and became collectible. Bacardi launched bottles made from 100% recycled plastic, reinforcing its green brand image without sacrificing aesthetics. These examples illustrate the powerful role of packaging in storytelling and communication, merging functionality with strategic marketing.

🏨 Green Hotel Genzianella, Roncone di Sella Giudicarie, achieved a 40% energy consumption reduction through an energy retrofit using Innova products. The hotel, with 26 rooms, features three Støne B1 15T heat pumps, achieving a seasonal performance over 3.5. In winter, these operate 85% of the time, using backup boilers below -10°C. Rooms use Osmo fancoils, ensuring optimal comfort. A Butler Pro system oversees operations onsite and remotely.

💻 Serenissima Informatica, in June 2025, launched protel Cloud in Italy and Spain for luxury hotels and hotel groups, offering over 1,100 integrations through Open API and protel I/O. The cloud-native PMS enhances personalization, integrating tools like Guezzt and iSelz Cloud. It offers advanced security with two-factor authentication and data encryption. A campaign, "Fly to the Cloud," supports a seamless transition from on-premise systems, highlighting enhanced connectivity, security, and customization for hotel management.

🗺 Barcellona, Berlino, Copenaghen, Helsinki, Londra, Parigi, e Roma: tra aprile 2024 e aprile 2025, il Sentiment Score di attrazioni turistiche supera 90/100. Roma (83,6) e Barcellona (83,9) hanno il Sentiment Score più alto per ristorazione e cultura. Interesse USA: Parigi, Roma e Barcellona aumentano di +0,04 punti percentuali. Londra, -0,12 punti, ma resta la più cercata. Tariffe estive: Londra +10,6%, Roma +13,2%. Berlino e Helsinki sono più economiche.

☕️ Tianyu Wang, a barista from China, won the regional Espresso Italiano Champion 2025 selections on June 3 in Gradisca d’Isonzo, Italy. The event, hosted by La San Marco, showcased their espresso machines. The finals will be held on June 24-25 in Conegliano. La San Marco, with a century of experience, emphasized technological innovation and sustainability. Wang, operating a café in Santa Maria di Sala since 2018, impressed judges with his precision and quality.

🛫 Capri's Tourist Office, Federalberghi Isola di Capri, and Porto Turistico di Capri have collaborated to launch new tourist information services and public transport systems to tackle overcrowding. A priority funicular access is introduced for hotel guests alongside residents, enhancing the visitor experience. This initiative aims to ease congestion, especially during peak hours, and offer tourists a deeper appreciation of Capri’s culture, nature, art, and beauty, as stated by Tourism Councillor Melania Esposito.

🌳 Who? Ex Dogana di San Lorenzo, Antonio Perazzi, Rizoma Architetture, Frankey. When? June 7, 2025. Where? The Social Hub, Rome. What? A new park with over 300 trees and various installations opened to promote biodiversity and urban pollution mitigation. How? With an investment over €2 million, sustainable landscape design, and events like Open Day featuring art, music, and workshops.

📅 27 maggio 2025, Milano: The Glamour Hotel Event, organizzato da Hotelmypassion, si è tenuto al Palazzo Cordusio Gran Meliá. L'evento ha accolto figure chiave dell'ospitalità di lusso, tra cui CEO, direttori e proprietari di hotel. Il menu includeva cocktail come il Paloma & French 75, piatti gourmet e musica della DJ messicana May. Presenti rappresentanti di gruppi come Rocco Forte Hotels, Marriott International e Planetaria Hotels, tra altri.

☕ Rhea, illycaffè, and Arbitrade have partnered to enhance the coffee experience at Barcelona Airport, which serves over 55 million passengers annually. They installed energy-efficient machines, rhFS2 and rhFS1, offering premium beverages. The project focuses on sustainability and quality, utilizing Rhea's advanced technology and illycaffè's high-quality blends. Rhea's machines are strategically placed to provide a fast and intuitive service. The initiative aligns with Rhea’s and illycaffè’s commitment to sustainability and premium offerings.

🏠 Interhome, gestendo 4,000 unità in Spagna e Italia, affronta sfide legali e di integrazione nella gestione di proprietà. Chekin migliora l'efficienza dei check-in attraverso scansioni OCR, riducendo errori e tempi di attesa. Automazione con Chekin garantisce conformità legale e semplifica registrazioni, migliorando la soddisfazione degli ospiti. Presto implementazione in Portogallo. Prova gratuita di 14 giorni disponibile per le aziende interessate.