TOP NEWS

🗺 Barbara Valentini, co-founder of HR Intelligence, shared insights at the TTG Travel Experience on integrating human and artificial intelligence in the travel industry. New roles like AI supervisor and experience curator will emerge. The Tourism Digital Hub will standardize data, enhancing travel experiences. Italy's tourism must improve data collection and trust in tech. Five megatrends—demography, technology, economy, climate, and resources—will reshape tourism, necessitating new strategies for destination management and sustainability.

💵 Milano, a top Italian destination, revised its tourist tax starting January 1, 2025. The tax, charged per person per night, increased for the first time since 2012. Rates range from €3.50 to €7.00 depending on accommodation type. Exemptions include minors and students. The tax applies for up to 14 consecutive nights, with 50% reductions during fairs if discounts are offered. Payments are due quarterly via the SoggiorniAmo platform. Chekin automates compliance processes, saving up to 87% of time.

🌴 Capri, October 2025: At the TTG Travel Experience, Capri unveiled the Osservatorio turistico alberghiero, a pioneering analytical tool for managing tourism. Promoted by Federalberghi Isola di Capri, it aims to collect real-time booking data and historical search info, inspiring strategic guidelines and off-peak policies. Lorenzo Coppola emphasizes its systemic model for innovative governance. Interest from other Italian regions suggests a broader adoption of this tool for managing tourist flows.

📅 Matteo Ciccalé, Sergio De Luca, Marco Orlandi, Fabio D’Onorio, and Nadia Mastrangelo discussed changes in the tourism sector at the TTG Travel Experience event titled 'Il turismo è morto. Lunga vita al turismo.' Scalapay's compliance shift was prompted by a drop in customer savings to 4%. De Luca anticipates AI-driven demand shifts in five years, while D’Onorio noted a 50% increase in repeat customers, driven by product performance and social investment.

🗺 Regione Sicilia, entro 2026, lancia il "Piano Turismo 2026" per un turismo sostenibile e competitivo. L'obiettivo: ridurre i flussi estivi e distribuire turisti tutto l'anno, con focus su Taormina, Palermo, e Noto, località che hanno visto un interesse aumentato del 50% grazie alle fiction TV. Stanziati 135 milioni di euro per sostenere investimenti nel settore alberghiero. Elvira Amata, assessore Turismo, sottolinea l'innovazione e la destagionalizzazione come chiavi strategiche.

📅 TTG Travel Experience, organized by IEG, concluded its 62nd edition with a 3% increase in attendance compared to 2024. With 2,700 exhibitor brands, 1,000 buyers from 75 countries, and 19,500 meetings, it solidified its role as a major tourism and hospitality hub. The event emphasized tourism's strategic value, contributing 13% to Italy's GDP. InOut highlighted wellness trends. The next event is scheduled from October 14-16, 2026, in Rimini.

🏨 Solo in Italia, il turismo di lusso genera oltre **9 miliardi di euro** in spesa diretta negli hotel a 5 e 5 stelle lusso, rappresentando il **16,8%** del fatturato alberghiero nazionale (Demoskopika). TTG 2025 a Rimini ha ospitato oltre **1.600 incontri** di business. L'evento Aura debutterà a **Firenze** dal **27 al 29 ottobre 2026**, come nuovo hub per il viaggio di lusso.

🏨 Inaugurated on October 6, 2025, in Rimini's San Giuliano Mare, MODE Hotel transforms the former Hotel Arlesiana into a sustainable hub, led by 13 architects. This eco-friendly hotel offers nine unique suites, a co-working area, and a hall, showcasing cutting-edge sustainable design. Designed by Mauro Santinato, it aims to blend aesthetic appeal with energy efficiency, using renewable energy sources and sustainable materials. Highlights include the "Green is the new black" facade and innovative lighting by Chiara Tabellini of Comfort Hub.

🗺 Gloria Armiri, Group Exhibition Manager at IEG, highlighted the success of TTG Travel Experience in Rimini in 2025. With over 200 events in seven arenas, professionals engaged in networking and business. Evening networking and an opening party fostered connections. The event emphasized innovation in hospitality, aligning with the theme "Awake to a New Era." The sense of well-being was identified as a key factor in choosing accommodations.

🏞 Roma, 2025: Between 2015-2018, tourism employment grew annually by 1.9%. Recently, it surged by 5.5%, says Alessandro Onorato, Rome's Tourism official. In H1 2025, Rome attracted €397 million (29% of Italy's tourism real estate investments), becoming the second most attractive city for such investments, after London. High-end hotels employ 1.28 staff per room, compared to 1 per 4.6 in 1-star hotels. Marathons attract 70-80% foreign participants. Economic growth is key to Rome's strategy.