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Alessandra Manzanares

99 posts
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  • 3 min

Leonardo Hotels: nel 2026 il business travel cresce, ma il leisure accelera

📈 Nel 2026, il mercato alberghiero in Italia mostra un equilibrio tra business e leisure, ciascuno rappresentando il 50%. Monica Stefanelli di Leonardo Hotels indica investimenti crescenti in mercati strategici come Spagna, Portogallo, Grecia e Italia. Le destinazioni turistiche italiane come Sicilia e Sardegna vedono una crescente domanda leisure, mentre città come Roma e Milano mantengono flussi costanti tutto l'anno. Il gruppo si concentra su standard qualitativi uniformi e la partecipazione a eventi MICE per rafforzare la fidelizzazione.
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  • 2 min

Piacenza accoglie B&B Hotels: riqualificazione urbana e storia al servizio dei viaggiatori

🏨 B&B HOTELS opens the B&B Hotel Piacenza in Italy's historic Magazzini Generali, preserving its neorinascimentale facade. With 94 rooms equipped with modern amenities, this hotel enhances Piacenza's business and tourist infrastructure. Located near Via Emilia, it's a 10-minute walk from the train station and close to major attractions like Piazza Cavalli and Duomo. This development underscores B&B HOTELS' commitment to urban regeneration, offering 24/7 reception, parking options, and a digital concierge.
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Sara Digiesi, BWH Hotels: “I risultati del 2025 confermano la potenza del nostro modello”

🏨 BWH Hotels Italy & South-East Europe ended 2025 with over €420 million in room revenue and a network exceeding 200 hotels, including 185 in Italy and Malta. The ADR and occupancy rate grew, boosting RevPar. Top performers include Bulgaria (+20%) and Albania (+11%). In Italy, occupancy reached 74%, with RevPar up 2.7%, and regions like Puglia seeing a 19% increase. The 2026 forecast shows a 12% demand growth, spurred by the upcoming Olympic period.
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Accor integra ALL in ChatGPT: la prenotazione hotel passa dall’intelligenza artificiale

💻 Accor integrates AI into hotel bookings via ChatGPT from late January 2023, using the ALL app for natural language searches in over 20 languages. Users describe hotel preferences, the system suggests options, and directs to the official platform for secure booking. ChatGPT has 800 million weekly users. Accor joins Booking.com, Expedia, and Tripadvisor, all utilizing AI. Accor's Chief Commercial Officer, Alix Boulnois, highlights improved personalization and market leadership. CEO Sébastien Bazin emphasizes AI's role before and after stays.
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BWH Hotels: “Record per le Olimpiadi Milano Cortina 2026”

🏒 Milano, febbraio-marzo 2026: in vista delle Olimpiadi invernali Milano Cortina 2026, il settore dell’hôtellerie italiana cresce del 30% a livello nazionale con Milano come propulsore, registrando un incremento del 76% nell'ADR e quasi 40% nel RevPar. L’area metropolitana e regioni olimpiche, come Valtellina e Veneto, mostrano aumenti significativi nelle prenotazioni e tariffe. Il CEO di BWH Hotels, Sara Digiesi, evidenzia l'impatto positivo a lungo termine sul turismo italiano.
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Ruby Giulia apre a Roma: l’ex Ministero dell’Interno rinasce come hotel “lean luxury”

🏨 Ruby Giulia opens in Rome, marking Ruby Group's second Italian hotel after Ruby Bea in Florence. Located in the Monti district on Via De Pretis, this renovated former Ministry of the Interior office features 164 rooms in categories ranging from 17 to 31 square meters. The hotel's "From Rome with Love" concept is inspired by 1970s spy thrillers and includes a 24-hour bar, lounge areas, and a panoramic terrace. Ruby Group, now part of IHG Hotels & Resorts since 2025, operates 21 hotels with 16 in development.
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Stazione Centrale di Milano: il primo hotel di lusso all’interno di uno scalo ferroviario italiano

🏨 Milano's Stazione Centrale will host Italy's first high-profile hotel within a railway station, driven by Grandi Stazioni Retail's urban regeneration strategy. CEO Elena Sorlini highlights the transformation of stations into urban ecosystems. Management is entrusted to Pacini Group and a leading international hotel brand, following Cushman & Wakefield's selection process. Architecture by Roberto Murgia's Rma Studio and interior design by Studio Marco Piva aim to blend elegance with historical context, ensuring high-end services.
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Mandarin Oriental debutta nei Paesi Bassi con il Conservatorium Hotel

🏨 Il Conservatorium Hotel di Amsterdam entra nella famiglia Mandarin Oriental, segnando il debutto del gruppo nei Paesi Bassi. 📍 Il 14 gennaio, alla cerimonia di rebranding, erano presenti Amanda Hyndman e Susanne Hatje. 🌿 Migliorie includono un rinnovato “Salotto di Amsterdam” e l’Akasha Spa di 1.000 m². 🍽️ A inizio 2026, lo chef Yotam Ottolenghi aprirà un ristorante centrato sulle verdure all’interno dell'hotel.
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Hotel La Bussola di Novara, tra ospitalità business, comfort e funzionalità

📍 Hotel La Bussola, a four-star property in Novara, is a prime choice for business travelers and MICE events in North West Italy. Just a 30-minute drive from Milan, it offers elegant, functional rooms with free Wi-Fi. The hotel features adaptable meeting spaces, and a quality restaurant, "Al Vecchio Pendolo," serving regional cuisine. Strategically located for economic activities, it caters to companies and event organizers seeking operational efficiency and a high-quality experience. Part of the LVG Hotel Collection.
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Il gruppo USA lancia un nuovo brand: Apartment Collection by Hilton

🏠 Hilton, in partnership with Placemakr, will debut the "Apartment Collection by Hilton" in the U.S. by mid-2026. This portfolio targets medium to long stays with fully furnished apartments, ranging from studios to four-bedroom units, debuting in New York, Washington, and Atlanta. Offering hotel-level amenities, this initiative aims to add up to 3,000 units to Hilton's current 10,000, with plans for further expansion through new franchising agreements. Hilton Honors points integration is included.
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