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  • 3 min

Identità Golose Milano celebra Gaetano Pesce con un menu speciale

🍴 During Design Week 2025, Identità Golose Milano collaborates with Fuorisalone and Brera Design District, offering a special menu from April 7 to 13 crafted by Executive Chef Edoardo Traverso. It's a tribute to designer Gaetano Pesce and features a four-course meal with dishes inspired by Pesce's design principles. The dining experience is complemented by an immersive space created by Corsi Design that reflects Pesce's aesthetic universe. Reservations can be made at Identità Golose Milano's website.
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TURISMO E IA, SANTANCHÈ ALL’OCSE: “LAVORIAMO PER INCUBATORE PERMANENTE A GUIDA ITALIANA”

🏖 From Paris, Italian Tourism Minister Daniela Santanchè discussed the role of artificial intelligence (AI) in tourism at the OECD Tourism Committee. She presented ideas for an AI incubator for tourism, led by Italy, to support small and medium-sized enterprises and promote training. Santanchè highlighted the G7 Tourism results from Florence in November, emphasized human-centered technology and sustainable tourism, and mentioned initiatives like Tourism Digital Hub and funded AI-based startups. Italy also participates in European data projects DATES, DEPLOYTOUR, and D3HUB, and calls for regulated online reviews.
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  • 1 min

Ragioneria generale dello Stato: il 58,7% dei lavoratori nel turismo ha più di 40 anni

📈 From 2004 to 2024, Italy's workforce aged 15-34 dropped by 2 million, from 7.6 million to 5.5 million, while those over 50 doubled from 4.5 million to 9 million, according to the State General Accounting Department. In 2023, tourism had 1.4 million employees, a 31.3% increase over 10 years, with 26.8% foreigners and 52.3% women; 45.8% held temporary contracts, and 58.7% were over 40.
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  • 2 min

Jfc: l’Italia incasserà 1,2 miliardi dalla tassa di soggiorno

💰 In 2025, city tax revenues in Italy are expected to rise by +15.8% to €1.186 billion, spanning 1,389 municipalities. In 2024, collections reached €1.024 billion, a +29.1% increase over 2023's €793.5 million. Lazio led in 2024 with over €300 million, a significant jump from €189 million in 2023. Tuscany followed with €121 million, up from €107 million the previous year. Lombardy also saw growth, with €114 million in 2024 compared to €93 million in 2023. Rome alone generated €292 million, marking a +61.2% increase. Florence and Milan saw revenues of over €76.5 million, up by +9.9% and +23.2% respectively. Rimini was the top beach destination, netting around €14 million, a +30.5% increase. Sorrento and Jesolo followed with €9.2 million (+31.6%) and €5.7 million (−1.4%). In thermal towns, Abano Terme led with over €3.7 million (+22.1%), followed by Merano with €3.2 million (+37.2%), and Ischia with more than €2.2 million (+12.4%). Among lake destinations, Como topped with approximately €4.
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  • 4 min

Alla scoperta del Singapore Sling: storia, ricetta e… cinema

🍸 The Singapore Sling, a gin-based cocktail with various liqueurs and fruit juices, was created between 1910 and 1915 at the Long Bar of the Raffles Hotel in Singapore by Taiwanese bartender Ngiang Tong Boon. Initially, it was possibly designed for the female clientele. The International Bartenders Association's (IBA) official recipe includes gin, Cointreau, cherry brandy, and a pre-mix of fruit juices. The cocktail was first listed by the IBA in 1986 and has seen several revisions. The current recipe involves shaking and straining 30 ml gin, 15 ml cherry liqueur, 120 ml pineapple juice, 15 ml fresh lime juice, 7.5 ml Cointreau, 7.5 ml Dom Bénédictine, 10 ml grenadine syrup, and a dash of Angostura, served in a highball glass with a pineapple slice and cocktail cherry garnish. The Singapore Sling appeared in the 1998 film "Fear and Loathing in Las Vegas," which became a cult classic, despite its initial box office earnings of just over $10 million, under the production cost of over $18 million.
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Isnart/Unioncamere/Legambiente: nel 2024 si registra un incremento del 54% delle presenze dei cicloturisti

🚲 Italian cycle tourism grew in 2024, with 89 million presences (+54% from 2023) and an economic impact of nearly 9.8 billion euros. The demographic is over 10% of all tourists, with nearly half being millennials aged 30-44. Over 50% have at least a medium-high economic status. Key growth factors include private entrepreneurship rather than systemic policy. Recommendations for further growth include increasing safety, investing in the National System of Tourist Cycle Paths, and standardizing cycle guide regulations. The average cycle tourist is between 30-44 years old (47.7%), with generation X (45-60 years old) making up 35.4%. More than 1 in 3 travel as couples (36.7%), 31.1% alone, and 27.5% with friends. Internet influences 63.1% of tourists in planning, with 79.9% using online information for decisions. The main attraction is cultural heritage (44.6%), followed by accessibility (33.1%) and relaxation (30.7%). Spending on accommodation remained stable from 2023, while foreign tourist spending rose (€132 in 2024 vs €104 in 2023). Hotels (53.1%) and B&Bs (19.5%) are preferred accommodations. Experience ratings range from 7 to 8 out of 10, with food quality and local hospitality
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  • 3 min

EDreams: quasi 1 italiano su 3 partirà in occasione dei ponti primaverili

🏖️ eDreams data shows 65% of Italians planned their trips more than 3 months ahead. Nearly half (47%) prefer short 3/4-day trips, while 41% extend their stay to 5-13 days, combining holidays. Incoming tourists are mainly French, Spanish, and Germans, favoring cities like Rome and Venice. For Easter, Italians choose major European cities, with a shift towards milder climates like Malaga, Cairo, and Sharm el-Sheikh. 50% book 31-60 days in advance, 58% prefer 3/4-day stays, while 29% go for 5/6 days. French (29%), Spanish (19%), and Germans (18%) prefer Italian art cities, with booking increases of 40% and 18% respectively from the previous year. For the Liberation Day holiday, city breaks lead, with Istanbul and New York as long-distance choices. Barcelona, London, and Paris are top picks, joined by Ibiza, Istanbul, and New York. 43% plan 31-60 days ahead, while 58% book even sooner. Most (42%) go for 3-day breaks, 31% opt for 2-day escapes, and 27% extend to 4/5 days. For May Day, popular destinations include coastal cities like Catania and Sharm el-Sheikh. Over 64% of
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  • 1 min

Cna: nel 2025 gli enoturisti supereranno i 13 milioni

🍷 By 2025, over 13 million wine tourists are expected, an increase of nearly 8.5% from the previous year. Accommodation linked to wine tourism will reach 20 million overnight stays, growing over 11% in 12 months. Approximately two-thirds of these tourists will be Italian, with the remaining third coming from abroad, including the United States, Asia, Oceania, and Europe—predominantly Germany, UK, Switzerland, the Netherlands, and Austria. The Cna suggests most wine tourists belong to the medium-high income bracket, engaging in experiential activities, especially during harvest.
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Amadeus Navigator360: il Giappone entro il 2026 accoglierà circa 50 milioni di viaggiatori

🚀 Italian travelers' bookings to Asia surged by 58% between 2022 and 2024, and searches for Asian flights grew 38% in early 2025 compared to the previous year. Japan is expected to welcome 49.3 million visitors by 2026, a 155% increase from 2019, while the Maldives anticipates 2.5 million visitors, marking a 148% recovery from pre-pandemic levels. Airlines, like Air France and KLM, are adding new flights to Asian destinations in response.
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