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  • 4 min

Italia nel bicchiere: il Grand Tour liquido di Marco D’Aiuto al Quadri Bistrot di Milano

🍴 Quadri Bistrot, a cocktail bar in Milan owned by Riccardo Quadri, revamped its menu recently and is becoming a gastronomic hub for the Salone del Mobile event, offering services from breakfast to late evening. The menu features homemade breakfast, pasta, and beef tartare ranging from €20 to €25, alongside champagne and an exclusive drink list by Marco D'Aiuto, who is a sommelier and bartender. D'Aiuto created a drink list representing eight Italian regions with six low-alcohol and two alcohol-free options. He merges mixology with wine, using ingredients like Barolo Chinato and Pedro Ximénez in a cocktail aged three months and served with truffles.
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  • 3 min

Al Mercato Centrale Milano chef Paolo Trippini inaugura ''I profumi del Bosco''

🍳 Paolo Trippini opened "I profumi del Bosco" on April 7 at Mercato Centrale Milano, showcasing Umbrian culinary traditions and craftsmanship. The menu features truffles from San Pietro a Pettine, salumi from Scianca Salumi, game from Chefincase, and zero-residue flour from Molino Fagioli, emphasizing sustainability and quality. Specialties include wild game charcuterie, forest leaf-aged cheeses, and a variety of artisanal breads and focaccias. The venue aims to become a key culinary and cultural spot for Milan.
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  • 3 min

L'era del Dynamic Pricing: come i prezzi in tempo reale stanno cambiando il retail

💸 In a YouGov study of 2,017 Italian adults, only 51% are aware of dynamic pricing, with understanding highest among 25-34 year-olds (64%). Dynamic pricing is most observed by Italians in airline tickets (58%), hotels (39%), and online commerce (37%), extending beyond travel and hospitality. Consumers have a slightly negative perception, with 34% unfavorable vs. 29% favorable. Despite concerns about unpredictability (84%) and fairness (69%), 64% see demand and supply management benefits, and 62% appreciate visible promotions. Businesses face the challenge of balancing flexible pricing with fairness to leverage dynamic pricing as a value-added proposition.
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  • 2 min

Ice Cube rivoluziona la mixology alla Florence Cocktail Week

🍸 Ice Cube will participate in Florence Cocktail Week from April 7-13, featuring top Tuscan Cocktail Bars and Hotel Bars. On April 8 at 12:30 PM, "WELLNESS TIME RESET BODY & SPIRIT" will take place at The 22 Wellness Club, headed by Paola Mencarelli. The event includes Functional Yoga & Sound Healing followed by a Brunch & No-Low Cocktails with exclusive Legend Kombucha-based cocktails by Martina Bonci. Ice Cube's experience merges flavor, relaxation, and awareness, redefining mixology with wellness.
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