Italia del vino: leader nei segmenti base e premium, quota residuale nel luxury
🍷 Italy leads global wine market as the main supplier of premium wines, including Entry level and Popular segments, according to the Osservatorio del Vino UIV-Vinitaly analysis presented in Verona. However, Italian wines represent only 2% of the volume and 9% of the value in the luxury segment, compared to France's 42% and the United States' 30%. The Italian wine sector's total consumption value is estimated at $29.9 billion. In the Deluxe wines category (retail over $25, starting at $8 at the winery), Italy holds a 10% share ($2.8 billion), while France and the U.S. have 47% and 29% respectively. Italy boasts a 23% sales share ($15.9 billion) in the Entry level and Popular category (up to $15 retail, under $5 from the winery) and a 30% share ($11.2 billion) in the Premium category (products priced between $15-$25 retail). The Italian Premium segment is expected to face zero price growth by 2028, with the Luxury segments predicted to grow by 2% annually in volume and value.
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