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De Falco, GetYourGuide: “La nostra strategia anti-overtourism”

🌏 Nel 2024, 20.6 milioni di turisti, di cui il 64.4% europei e il 21.8% statunitensi, hanno generato un impatto economico di 9 miliardi di euro in Italia. GetYourGuide copre il 95.5% del territorio in 867 comuni e ha influenzato le scelte di viaggio di 1 turista su 5. Nel 2025, la spesa media giornaliera sarà di 486 euro con una permanenza media di 8 giorni. Esperienze culturali crescono ovunque, da Trieste a Como.
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Gli Agenti AI di Google in arrivo nel travel

💻 Google is launching AI agents for hotel and flight bookings, expanding from restaurant and event reservations. Julie Farago, VP of engineering, highlights direct booking via AI Mode. Key partners include Booking.com, Expedia, and major hotel chains. Launch date is unconfirmed, but the service will evolve through 2026. Google won't handle payments; partners will. Quality content and online reputation will influence visibility. Competitors like ChatGPT are integrating similar AI capabilities. The transition phase is crucial for hospitality businesses.
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Viaggi di nozze, Italia prima meta al mondo

👰 Italy is the top luxury honeymoon destination, surpassing Greece and Bali. Over 15,100 foreign couples chose Italy for weddings, marking an 11.4% increase. Nearly 1 million people involved have driven 4 million overnight stays with event spending up by 4.2% to around €61,500. Rising numbers come from Canada, Japan, Argentina, India, UAE, and Southeast Asia. Ivana Jelinic of Enit highlights Italy’s unique tourist experiences and positive economic impact.
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Lab Travel Euphemia presenta VoyaGO ai Personal Voyager

💻 VoyaGO, an AI tool by Euphemia, was unveiled by CEO Michele Zucchi at workshops in Bologna and Milan. It's designed to save time for Personal Voyagers by providing real-time sales information. In 2025, Lab Travel aims to reach €70 million in revenue, a 15% increase from 2024, according to CEO Giulia Barroero. Lab Travel plans digital investments while maintaining its 50 physical branches, as highlighted by President Ezio Barroero.
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Il business travel cresce in modo strutturale e chiede nuovi servizi e flessibilità

🛫 2025, Biz Travel Forum in Milan: Luca Patanè, President of Gruppo Uvet, reports a 10% growth in business travel both in value and trips. Valerio De Molli highlights Italy’s strong export diversity and 2025 growth optimism. Trenitalia transports 50 million passengers annually, aims for high-speed growth. Fredric Lindgren notes Italy’s 18% annual seat growth in aviation. James Adams of Avis Group sees a strong corporate travel recovery, introducing Avis First for speedy service.
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Turismo italiano cresce del 5,7%: la sfida è valorizzare borghi e territori autentici

🏖️ Tra gennaio e luglio 2025, l'Italia ha registrato 268.4 milioni di arrivi, con un aumento del 5.7% rispetto al 2024. La spesa turistica prevista per l'anno è di 185 miliardi di euro, con 3.2 milioni di posti di lavoro e un contributo al PIL di 237.4 miliardi di euro. Il progetto "Piccoli Comuni a vocazione turistica" ha stanziato 34 milioni di euro per migliorare l'accessibilità nei borghi con meno di 5,000 abitanti.
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Viaggi e hotel nel 2026: i desideri degli italiani

🏨 Italians in 2026 are keen travelers, with 90% maintaining or increasing travel desires despite global uncertainties, according to SiteMinder's report. 53% will travel domestically, favoring Sicily and Tuscany. Internationally, Spain, France, and Greece are top destinations. OTA remains the primary booking channel (39%), with 28% booking directly. AI is trending, with 80% globally favoring AI features for hotel booking experiences. Regarding overtourism, 37% of Italians might pay a surcharge to reduce tourist pressure.
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Stranieri a doppia cifra, ma arrivi italiani in calo: inverno a doppia velocità

🏔 Winter 2026 in Italy forecasts 29.7 million arrivals and 93 million stays, rising 8.2% and 14.3% from Winter 2024. International tourists, totaling 14.4 million (+21.1% from 2025), will generate 52 million overnight stays (+28.8%). Domestic market holds 51.5%, with 15.3 million arrivals (-1.7%) and 41.1 million stays. Increased foreign tourism could boost spending to €14.8 billion, a 9.1% rise. Balancing international and domestic demand is crucial for future growth.
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Stranieri a doppia cifra, ma arrivi italiani in calo: inverno a due velocità

🏖 For Winter 2026, Italy expects 29.7 million arrivals and 93 million overnight stays, up 8.2% and 14.3% from Winter 2024, according to Istituto Demoskopika. International tourists will make up 14.4 million arrivals (+21.1% vs. 2025) and 52 million stays (+28.8%). Domestic tourism accounts for 51.5% of arrivals, at 15.3 million (-1.7%). Projected tourist spending is €14.8 billion, up 9.1% from last year.
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Roma: il settore turistico vale 13 miliardi

🗺 Roma, November 2025: The Roman tourism sector sees growth, driven by a €9 billion airport investment aiming for 100 million passengers by 2050, says ADR CEO Marco Troncone. Tourism generates €13 billion, outperforming Milan, Venice, Florence, Naples, and Rimini combined. Employment grew 5.5% last year. Luxury hotel offerings will increase by 40%. The mayor, Roberto Gualtieri, calls for regulation of short-term rentals. For the Immacolata holiday, 369,750 arrivals and 925,600 stays are expected, with a rise of over 2% from 2024.
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