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???? Edoardo Zaffuto, a co-founder of Addiopizzo Travel, believes stories of anti-mafia resistance are as much a part of Sicily as the sea and arancini. Addiopizzo Travel stemmed from the anti-mafia movement Addiopizzo, which started a critical consumption campaign, leading to the idea of ethical tourism for travelers wanting to support the movement. It evolved from working with schools to needing professional tourism figures. The "Palermo no mafia" tour emphasizes storytelling, focusing on facts while personal experiences provide depth. The tour is conducted in English and Italian, with a growing audience due to the spread of responsible travel concepts. Addiopizzo Travel's ethical tourism approach has expanded beyond Sicily, with a new tour launched in Naples in collaboration with the social cooperative La Paranza. The tours aim to provide a truthful narration of the territory, including its dark sides and the fight against crime, as part of urban and social regeneration. Addiopizzo Travel's office is located at Isola delle Femmine in the old station master's house, and they are planning a tour around the Kalsa neighborhood in Palermo, showcasing local artisans and the area's revival.

🏡 Manfredi Fine Hotels Collection, led by counts Goffredo and Leonardo Ceglia Manfredi, projects a 2025 revenue of €35 million, a significant increase from 2024, confirmed by managing director Bruno Papaleo. The new 5-star The James Suite Hotel Firenze will open on May 15, joining properties in Rome and Capri, and the chain's luxurious suites, apartments, and Michelin-starred restaurants. Despite geopolitical uncertainties with Donald Trump's return, the high-end American tourist market is expected to grow, supported by ENIT's report of a 14% increase in bookings from the USA to Italy in Q1 2025 and over 5 million American tourist presences in 2023. Expansion plans focus on 5-star hotels with iconic locations, while independent restaurants will no longer open outside hotels.

📊 RateBoard, based in Innsbruck and led by co-founder and CEO Matthias Trenkwalder, partnered with IDM Alto Adige on March 24, 2025. The collaboration aims to enable precise market and performance analysis for South Tyrol tourism through RateBoard. RateBoard is the market leader in revenue management and dynamic pricing for individual hotels in German-speaking countries, supporting ~1,300 hotels Europe-wide, including ~300 top facilities in South Tyrol. Clients will benefit from a "Benchmarking" module in summer and insights into market trends, seasonality, and booking dynamics, enhancing the tourism strategy with modern data analysis and artificial intelligence.

🏖️ Italians favor Naples as their preferred Easter vacation destination, followed by Rome and Florence. On the other hand, international tourists primarily search for Rome, then Milan, Venice, Florence, and Naples, with France, the Netherlands, and Switzerland as key source markets. Searches from these countries have tripled compared to last year. Notable increases in interest are seen for family-friendly destinations Rimini and Riccione, with annual search boosts of 729% and 879%, respectively. For travels abroad, Italian families are eyeing Paris, Barcelona, London, and Amsterdam, with significant search spikes for accommodations in Sharm el Sheikh (628% increase), New York, and Dubai.

📝 Italian Tourism Minister Daniela Santanchè today discussed measures against fake online reviews with representatives from Airbnb, Booking.com, Netcomm Consortium, eDreams, Expedia Group, Google, Meta, Skyscanner, Trip.com, TripAdvisor, and Truspilot.com. They expressed willingness to cooperate on refining the legislation.

🌊 Luigi Giussani, general manager of Amo il Mondo, aims to strengthen collaborations with travel agencies across Italy, offering growth opportunities and highlighting desired destinations. Events, in coordination with Uvet Travel Network, are held in major Italian cities. In Milan, Daria Boglietti and Claudia Villa presented travel options, focusing on their expertise areas. Padova's event featured Asian and African destinations, with a Thailand focus. Upcoming presentations include Rome in mid-April and Naples on May 9, featuring Caribbean travel options with partners like Singapore Airlines, Civitatis, The Residence By Cenizaro, Sandals and Beaches Resorts, and tourism entities from Antigua and Jamaica.

🏖️ Mario Vercesi of Gattinoni Travel reports record numbers for April tourism, but a delay in summer bookings due to the "ferraprile" trend. August sees less demand, especially due to high prices, leading travelers to prefer July and September. Italy, Greece, and Spain are affected by high costs, while Egypt grows due to competitive rates. Long-haul travel maintains acceptable prices except for Japan. US travel from Italy shows a downturn, impacting Gattinoni Events' incoming sector. Franco Gattinoni notes a recent stall in business travel to the US amid economic tensions.

🏖️ During Easter, Italian tourism demonstrates its good health, with over 11 million Italians traveling and generating nearly 5 billion euros in business. Daniela Santanchè, Minister of Tourism, highlighted that almost 90% prefer Italy as a destination. The survey by Tecnè for Federalberghi indicates a vibrant outlook for 2025's tourism industry, reinforcing optimism for the upcoming summer season.

🏖 An estimated 11.3 million Italians will travel for Easter holidays, based on a survey by Tecnè Srl for Federalberghi, involving 4,009 participants from March 31 to April 6. Good Friday will see 5 million departures. The overall business turnover is expected to be 4.9 billion euros. The average trip length is 4.7 days, with an average spending of 438 euros per person. Most preferred destinations: 88% within Italy, 12% abroad. The majority of travelers (69.3%) planned their trip at least a month in advance.

🛫 11.3 million Italians will travel for Easter holidays, as revealed by Tecnè Srl for Federalberghi, interviewing 4,009 individuals between March 31 and April 6. An extended break, leveraging the April 25 and May 1 holidays, will be taken by 2.7 million people. The Easter mobilization is expected to generate a total turnover of 4.9 billion euros. Most departures will occur on Good Friday, with 5 million nationals traveling. In Italy, 88% will stay within the Peninsula, with top destinations being the sea (34.9%), mountains (23.9%), art cities (18.5%), lakes (5.5%), and spa towns (1.3%). Those traveling abroad (12% of long holidaymakers) favor European capitals (76.6%), followed by non-European capitals (13.2%), cruises (5.7%), and seaside destinations (4.5%). Accommodations will primarily be at relatives' or friends' homes (42.4%), followed by hotels and resorts (15.6%), B&Bs (14.4%), and owned houses (7.7%). The average holiday duration is 4.7 days (6 for longer trips), up from last year, with an average expense of 438 euros per person. 69.3% planned their trips well in advance, up to a month before Easter. Those not vacationing