TOP NEWS

🗺 Natale-Capodanno: +10% ricavi, +7% passeggeri rispetto all'anno scorso. Partenze 1-10 gennaio +10%. Destinazioni top: Thailandia, Maldive, USA, Sud America. Oltre il 70% delle prenotazioni è in "advance booking". Prezzi stabili, +3-5% aumenti. Inverno accelera: dicembre-marzo +15% crescita. 2026 proiezioni: +10% crescita, focus su personalizzazione e tecnologia. Viaggiatori pianificano con più attenzione. Crociere: crescita passeggeri da 34,6M nel 2024 a 37,7M nel 2025.

📈 59% of survey respondents identify Italy as the leading European hub for luxury hotel development in the next three years, with 70% intending to invest. Deloitte's study highlights a trend to reposition existing assets rather than expand, focusing on quality and experience. Food & Beverage commands 24% of investment, seen as a strategic factor. Major cities like Milan, Rome, Venice, and Florence remain central, while mountain destinations gain interest for exclusive experiences.

🤖 Negli ultimi mesi, l'uso dell'AI nel settore alberghiero è cresciuto rapidamente, trasformando la distribuzione e visibilità delle strutture. L'AI semplifica la pianificazione dei viaggi, influenzando direttamente scelte e prenotazioni. I dati accurati, completi e leggibili dalle macchine sono essenziali per la visibilità. La qualità delle informazioni supera il branding, permettendo a piccoli hotel con dati ben strutturati di competere con marchi grandi. La personalizzazione diventa lo standard atteso dagli utenti.

🎁 19.3 million Italians will travel for the end-of-year holidays in 2025, with 91% staying in Italy and 9% going abroad. The total revenue is expected to reach €16.3 billion. For Christmas, 12 million Italians will travel, with 5.9 million opting for extended holidays. Christmas travel alone will generate €4.1 billion, while extended stays will contribute €8.7 billion. The data, from a Tecnè survey for Federalberghi, highlights a positive trend compared to 2024.

📈 Pier Ezhaya, president of Astoi Confindustria Viaggi, anticipates solid growth for 2026 after three positive years. Astoi's forecast projects an 8-10% average growth. Experiential travel, small group or tailor-made trips, and advance booking will drive demand. Travelers prioritize quality-price ratios and personalized, authentic experiences. Technology and AI are crucial for enhancing travel services, but human interaction remains key.

🗺 Thailandia's 2025 was record-breaking with over 300,000 arrivals from Italy, marking a historic achievement. Sandro Botticelli, the marketing manager of the Thai Tourism Authority, emphasized the significance of this milestone. To celebrate, a Special Trade Edition of Travel Hashtag is scheduled on January 30 in Rome. The event will involve the Thai Tourism Authority, Condor Airlines, and Master Explorer, targeting travel agents and journalists to discuss destination updates and foster industry connections.

💵 Limehome secured a €75 million investment from Cheyne Strategic Value Credit in 2025, boosting its expansion in European hospitality markets. The company surpassed 12,500 contracted units, signing over 3,500 in Europe that year. Limehome expanded in Paris, London, and more, with plans to grow its 500 units in Italy to over 3,000 in five years. Cheyne's investment includes growth financing and equity, strengthening Limehome's position as a leading digital hospitality operator in Europe.

🍪 Koch introduces its premium frozen *Pasta Frolla* for the holiday season. With two sizes available—600g (two 300g pieces) and 1kg—this dough is convenient and free from additives, preservatives, and hydrogenated fats. It requires a simple thawing process (about 2 hours at room temperature) before use. Known for its balanced texture, it ensures easy baking and release from molds, making it perfect for festive cookies, tarts, and more.

📈 In 2025, Inalpi SpA, based in Moretta, Italy, partnered with Tetra Pak to modernize its 2009 spray drying tower, investing €15 million. This project aims to produce high-protein milk ingredients like MPC85, MPI, MCC, and MCI with protein content ranging from 85% to over 90%. The project responds to global demand for milk proteins, expected to grow over 6% annually. This initiative strengthens Inalpi's position in the dairy protein sector and boosts the competitiveness of Italian food products worldwide.

💸 Dal 7 gennaio, l'accesso alla Fontana di Trevi a Roma sarà a pagamento per i turisti a 2 euro, mentre i residenti romani entreranno gratis. La misura segue il contingentamento già in atto dal 22 dicembre, limitando a 400 persone contemporaneamente. Si stima un guadagno di 20 milioni di euro per il Comune. Nel 2025, la Fontana potrebbe attrarre 11 milioni di visitatori, superando i 4 milioni del Pantheon nel 2024 ma dietro i 14,7 milioni del Colosseo.