TOP NEWS

💾 Italian independent hotels experienced near full occupancy during the Ferragosto holiday period, with an 85% occupancy rate on August 15 and 86% on August 16, according to RoomRaccoon. Occupancy rates from August 15-18 showed a 66% increase compared to the seasonal average from June 1 to August 18. The average daily rate (ADR) was €200, €26 above the summer average, while revenue per available room (RevPAR) rose by 37% to €159. RoomRaccoon CEO Tymen van Dyl highlighted the success of independent hotels in maximizing peak periods, suggesting strategies like upselling to further increase revenue.

📈 Federalberghi Prato, representing about 80% of hospitality establishments in Prato, reports an average hotel occupancy of 87% with a 3% increase in the first seven months over the previous year. Foreign tourists comprise 63% of visitors, Italians 37%, highlighting the spending power of international guests. Average revenue is up 10% to €89. Business travelers make up 67% of clientele. The vice president, Davide Bonari, addresses challenges such as short-term rentals and opposes proposed tourist tax increases.

🏕 In August 2024, despite economic and geopolitical challenges, vacations remained essential to travelers. Trivago identified major events like Taylor Swift concerts and the Paris Olympics as key drivers for global tourism demand, causing price surges at iconic attractions. High costs led to the decline of destinations like London, while Turkey, Tokyo, and Osaka experienced a revival, aided by a weak yen. Advance booking emerged as a significant trend, as reported by travelpulse.com, to manage costs and increase travel options. However, overtourism sparked controversies and airfare rates on many routes decreased, deflating the 'revenge travel' bubble.

🏠 Linda Veronesi of CNA Ferrara defends the non-hotel sector in Italy, emphasizing its entrepreneurial value and lack of national and regional public funding, contrasting with the support given exclusively to the hotel industry. Veronesi asserts that entrepreneurs in the non-hotel sector have enriched the offerings in places like Ferrara, relying on their own investment capabilities without governmental contributions.

🏖️ In 2023, nearly half of Sardinia's visitors were from abroad, generating over €1.6 billion, marking a +3.2% increase from 2022's €1.23 billion. Giacomo Meloni of Confartigianato Imprese Sardegna anticipates 2024 to set a spending record. Projections for 2024 expect almost €1.7 billion in international tourism revenue, contributing 4.46% to the regional GDP.

🏡 The Bulgari Roma has been named the best hotel in the world by Virtuoso. This luxury travel advisor network awarded the hotel, which boasts 100 rooms, mostly suites, and views of Ara Pacis and the Mausoleum of Augustus. Located in a 1930s rationalist-style building by architect Vittorio Ballio Morpurgo, the hotel features a monumental Spa reminiscent of ancient Roman baths. On the rooftop, guests can admire Rome's monumental center. The Tourism Minister of Italy, Daniela Santanchè, and Rome's Councillor for Major Events, Sport, Tourism and Fashion, Alessandro Onorato, expressed pride in the recognition. Onorato highlighted Rome's luxury revolution, noting that by 2025 Rome will have 30% more luxury hotel beds than Milan and that in 2023, Rome's tourism grew by 45.2% over 2022, leading European cities.

🏖 Lloret de Mar in Spain tops the City DNA Report with a tourist-to-resident ratio of 128%, followed by Croatia's Obatija with 126%. Venice, the highest-ranking large city, has a significantly lower ratio of 36%. In the top ten, there are three Spanish cities, two Portuguese (Porto and Lisbon), and two Croatian (including Split). Austria's Salzburg is seventh, Belgium's Bruges ninth, and Santiago de Compostela, known for religious tourism, closes the top ten. Other Italian cities like Verona (21st), Rome (22nd), Padova (33rd), Bologna (60th), Vicenza, Genoa, and Turin are within the first 117 places.

🏖️ Elisabetta Faggiana and Salvo Losito launched the app "Unexpected Italy" aiming to combat overtourism by suggesting less visited yet captivating itineraries and locations. Data from corriere.it shows 70% of tourists see only 1% of Italy, causing overcrowding in certain areas. Introduced in early August, the app allows users to create customized paths featuring places, shops, and accommodations curated by the founders and experts. Currently features four destinations—Vicenza, Bassano del Grappa, Rome, and Venice—with plans to expand nationwide.

♈ Cancro individuals, ruled by the Moon, exhibit high emotional sensitivity but can become detached when hurt. Aquarius, driven by Uranus, prioritizes intellect over emotional connections. Capricorns, influenced by Saturn, suppress emotions for the sake of efficiency. Virgos, guided by Mercury, favor logic and precision over emotional responses. Gemini, also ruled by Mercury, can shift from warmth to coldness unpredictably, highlighting the diverse emotional management across these zodiac signs.

💸 In Italy, tax-exempt tips average 943 euros annually per worker in the tourism sector, with Lombardy (1,569 euros) and Liguria (1,082 euros) having the highest averages. A favorable 5% tax rate on these tips benefits 88.2% of workers earning under 30,000 euros yearly. Minister Daniela Santanchè highlights that approximately 60,000 workers, or 3.3% of those in accommodation and food services, benefit from this, urging a review of Article 146 of the CCNL to further protect workers' rights to tips.