Tendenze del mercato

🏖️ Italians and international tourists' preferred Easter vacation destinations revealed. Rome tops the list for foreigners, followed by Milan, Venice, Florence, and Naples. Main reference markets include France, Netherlands, and Switzerland, with searches up by triple digits from last year. For domestic travel, Italians favor Naples, Rome, and Florence, while Catania leads in domestic flight searches. Family-friendly destinations Rimini and Riccione see a surge (+729% and +879% year-on-year). Abroad, Paris, Barcelona, London, and Amsterdam are popular, with rising interest in Sharm el Sheikh, New York, and Dubai. Italian family searches for Sharm el Sheikh flights soared by 628%.

🏨 Perdormire Hotel distinguishes itself with a wide range of headboards, daybeds, and chairs in various styles and sizes, offering customization that reflects a hotel's unique atmosphere through furniture design and material choices. It introduces Nova and Soft engraved fabrics, with Nova combining leather and fabric qualities in over fifty color variants and four patterns—Nima, Norma, Nicole, Nancy—and Soft reminiscent of velvet, available in over fifty shades and four designs—Sophie, Sally, Siria, Sara. Quality and safety of textiles are guaranteed, as all fabrics are fireproof.

🚲 Italian cycle tourism grew in 2024, with 89 million presences (+54% from 2023) and an economic impact of nearly 9.8 billion euros. The demographic is over 10% of all tourists, with nearly half being millennials aged 30-44. Over 50% have at least a medium-high economic status. Key growth factors include private entrepreneurship rather than systemic policy. Recommendations for further growth include increasing safety, investing in the National System of Tourist Cycle Paths, and standardizing cycle guide regulations. The average cycle tourist is between 30-44 years old (47.7%), with generation X (45-60 years old) making up 35.4%. More than 1 in 3 travel as couples (36.7%), 31.1% alone, and 27.5% with friends. Internet influences 63.1% of tourists in planning, with 79.9% using online information for decisions. The main attraction is cultural heritage (44.6%), followed by accessibility (33.1%) and relaxation (30.7%). Spending on accommodation remained stable from 2023, while foreign tourist spending rose (€132 in 2024 vs €104 in 2023). Hotels (53.1%) and B&Bs (19.5%) are preferred accommodations. Experience ratings range from 7 to 8 out of 10, with food quality and local hospitality

🏖️ eDreams data shows 65% of Italians planned their trips more than 3 months ahead. Nearly half (47%) prefer short 3/4-day trips, while 41% extend their stay to 5-13 days, combining holidays. Incoming tourists are mainly French, Spanish, and Germans, favoring cities like Rome and Venice. For Easter, Italians choose major European cities, with a shift towards milder climates like Malaga, Cairo, and Sharm el-Sheikh. 50% book 31-60 days in advance, 58% prefer 3/4-day stays, while 29% go for 5/6 days. French (29%), Spanish (19%), and Germans (18%) prefer Italian art cities, with booking increases of 40% and 18% respectively from the previous year. For the Liberation Day holiday, city breaks lead, with Istanbul and New York as long-distance choices. Barcelona, London, and Paris are top picks, joined by Ibiza, Istanbul, and New York. 43% plan 31-60 days ahead, while 58% book even sooner. Most (42%) go for 3-day breaks, 31% opt for 2-day escapes, and 27% extend to 4/5 days. For May Day, popular destinations include coastal cities like Catania and Sharm el-Sheikh. Over 64% of

🏕 Rome's Giubileo fails to attract the expected tourist boom; December and January show no growth, even falling below previous year's numbers, according to Giuseppe Roscioli, president of Federalberghi Roma. Enit's president, Alessandra Priante, echoes similar sentiments, citing excessive expectations may have caused panic. The event's low turnout mirrors the Paris Olympics, suggesting a shift in tourism dynamics with destinations now choosing to select rather than attract tourists amidst overcrowding and travel demand spikes post-pandemic.

🍫 SRG International, based in the Netherlands, has partnered with The Hershey Company to introduce Reese's, a popular American snack, to Italy, aligning with the global "snackification" trend. The global snack market exceeded $600 billion in 2024, with an average annual growth of 5%. Research by The Hershey Company shows 77% of Italians under 40 regularly consume peanut butter-based products. SRG International has experienced a 14% average annual revenue growth from 2019 to 2023. Reese's products, including the 2-cup, king-size cup, mini cups, bars, and biscuits, will expand in 2025 with seasonal offerings. SRG International, founded in 1982, operates in over 72 countries, has 9 European offices, and has a network of over 100,000 retail points. The company's net sales with The Hershey Company account for $11.2 billion. The introduction of Reese's in Italy reflects SRG's growth strategy and commitment to evolving Italian consumption habits.

🏝 Greek tourism closed 2024 with a 9.8% increase, totaling 35.95 million international arrivals, including over 2 million from Italy. Kyriaki Boulasidiou returns to lead the Greek National Tourism Organization in Milan from Amsterdam, starting on the 3rd of the month. A focus on outdoor stays and promoting islands like Santorini and Amorgos is emphasized, while Creta, Kalymnos, Karpathos, and Chios attract trekking and climbing enthusiasts. Kalymnos is renowned as a top European climbing destination, offering over 30 hiking circuits and 5 scuba diving schools. Karpathos has developed over 200 trekking routes, and Chios is known for its volcanic landscapes. The Central Macedonia and Chalkidiki region boasts the new Anthropological Museum of Petralona near a cave with 700,000-year-old human fossil remains.

✈ By 2035, the global fleet is expected to grow from 28,000 to 38,000 aircraft, a 3% annual increase. However, production is lagging, with 2,000 fewer aircraft produced than ordered by 2030. Narrow-body aircraft will be short by 1,200 planes. Airbus is producing 47 A320s monthly, down from 59 in 2019, and Boeing's B737 Max production is capped at 38 per month, down from a peak of 51 in 2018. This imbalance leads to higher aircraft prices, reliance on older, less efficient planes, and increased operational costs for airlines. Production needs to double to meet the demand by 2035.

🏗️ The annual Mastercard consumer spending study confirms that 70% of Italians prioritize experiences over material goods. Travel and tourism (90%) top their spending plans, followed by gastronomic experiences (85%) and cultural events (84%). Key reasons include creating lifelong memories (47%), gaining new perspectives (41%), and enriching life experiences (34%). GenZ aims to fulfill at least two dream experiences in 2025, with 43% intending to make it a year of adventure. Italians anticipate spending over €1,000 on travel this year. The sharing of experiences is essential, with 51% preferring family and 49% their partner. Italians are financially savvy about their experiences; 81% compare options, 77% consider their budget, and 69% look for deals before purchasing. In 2024, the Mastercard Economics Institute noted that 32.1% of European consumer spending on experiences (excluding travel and restaurants) went to live events, up from 31.5% in 2023 and 30.7% in 2019.

🍷 Young adults (under 44) in the U.S. make up 47% of wine consumers, despite being only a third of the adult population. In Italy, they represent 35% of wine consumers, matching their percentage in the population. Generations over 44 show a 30% decrease in red wine consumption in both Italy and the U.S., while 31% of young Americans and 14% of young Italians report increased consumption. Americans under 44 who drink more than two glasses account for 80%, compared to 72% of older adults; in Italy, it's 70% of young drinkers vs. 68% of older ones. Young consumers spend more on wine, with 60% of Ultra Premium consumption in the U.S. and half in Italy attributed to them. Periods of temporary abstinence from drinking are more common among young Italians (over 25%) and Americans (50%). The wine industry faces challenges understanding young consumers, though Millennials and Gen Z show active participation in the market.