Tendenze del mercato

✈ By 2035, the global fleet is expected to grow from 28,000 to 38,000 aircraft, a 3% annual increase. However, production is lagging, with 2,000 fewer aircraft produced than ordered by 2030. Narrow-body aircraft will be short by 1,200 planes. Airbus is producing 47 A320s monthly, down from 59 in 2019, and Boeing's B737 Max production is capped at 38 per month, down from a peak of 51 in 2018. This imbalance leads to higher aircraft prices, reliance on older, less efficient planes, and increased operational costs for airlines. Production needs to double to meet the demand by 2035.

🏗️ The annual Mastercard consumer spending study confirms that 70% of Italians prioritize experiences over material goods. Travel and tourism (90%) top their spending plans, followed by gastronomic experiences (85%) and cultural events (84%). Key reasons include creating lifelong memories (47%), gaining new perspectives (41%), and enriching life experiences (34%). GenZ aims to fulfill at least two dream experiences in 2025, with 43% intending to make it a year of adventure. Italians anticipate spending over €1,000 on travel this year. The sharing of experiences is essential, with 51% preferring family and 49% their partner. Italians are financially savvy about their experiences; 81% compare options, 77% consider their budget, and 69% look for deals before purchasing. In 2024, the Mastercard Economics Institute noted that 32.1% of European consumer spending on experiences (excluding travel and restaurants) went to live events, up from 31.5% in 2023 and 30.7% in 2019.

🍷 Young adults (under 44) in the U.S. make up 47% of wine consumers, despite being only a third of the adult population. In Italy, they represent 35% of wine consumers, matching their percentage in the population. Generations over 44 show a 30% decrease in red wine consumption in both Italy and the U.S., while 31% of young Americans and 14% of young Italians report increased consumption. Americans under 44 who drink more than two glasses account for 80%, compared to 72% of older adults; in Italy, it's 70% of young drinkers vs. 68% of older ones. Young consumers spend more on wine, with 60% of Ultra Premium consumption in the U.S. and half in Italy attributed to them. Periods of temporary abstinence from drinking are more common among young Italians (over 25%) and Americans (50%). The wine industry faces challenges understanding young consumers, though Millennials and Gen Z show active participation in the market.

🏨 Minor Hotels is expanding its masterbrand to include at least two new soft brands by the end of the year and around 300 new properties by the end of 2027. Following the acquisition of NH Hotel Group in 2018, now known as Minor Hotels Europe & Americas, the company's global presence has tripled. Minor Hotels aims to consolidate its 8 brands—Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli—into one app and one website, allowing guests to book over 560 properties. Their loyalty program will be rebranded to Minor Discovery, offering $100 in Discovery Dollars to new members after two stays. Minor PRO, a new B2B program, will be introduced. Minor Hotels was founded in 1978 and now operates over 560 facilities in 58 countries.

🏁 In 2024, Italian walking paths recorded 1.435 million overnight stays, a 6% increase from 2023. Certified Italian walkers totaled 122,000, with the actual number estimated at nearly 191,500 considering non-issuance and non-retrieval of Credentials, marking a 29% annual increase and 24.4% rise over 2023. Despite weather challenges, the average walking trip duration declined to 7.5 days from 9 days in 2023. Walkers primarily came from Northern Italy with top percentages from Lombardy (31%), Emilia Romagna (14%), Veneto (13%), and Piedmont (11%). Motivations varied from nature and inner experiences to physical wellbeing, territory exploration, and social interactions, with 26% walking for religious or spiritual reasons. Around 40% walk for 2-4 weeks, 23% for 3 days to 1 week, 22% for 1-2 months, and 15% for over two months annually. Emilia Romagna, Tuscany, and Lazio house the densest network of paths, and 57% extend their destination stay. A focus on young people 0-35 highlighted the challenge-driven nature of the experience.

🏖️ Viaggi per single by Speed Vacanze show a 20% booking increase over the previous year. Easter's top searches include Madagascar, Oman, Lisbon, Mediterranean cruises, and Italian weekends. Approximately 30-35% of Italians will vacation during Easter, with 15-20% being single travelers. Gender distribution among organized trips is balanced, slightly favoring women. Around 30% of solo travelers use specialized tour operators, with 70% staying in Italy for cultural and scenic destinations, and 30% going abroad, favoring European cities and exotic locations.

🏖️ Spain is projected to set a new record with 98 million foreign tourists in 2025, surpassing the nearly 94 million in 2024, leading to an expenditure of approximately €135.8 billion. According to Andersen Consulting, this depends on a stable macroeconomic environment and geopolitical situation. Tourism spending is expected to increase by 7.5% from 2024. Tourism remains vital for Spain's economy, potentially accounting for 15% of GDP and generating 20% of direct and indirect employment in coming decades.

🏖 Veneto ended 2024 with a record-high 21 million arrivals and 73 million overnight stays, up 3.3% and 2.2% respectively. Hotels saw a 1.1% increase in arrivals with stable overnight stays; non-hotel accommodations rose in both arrivals (6.5%) and stays (3.8%). Foreign tourist numbers grew (arrivals +5.9%, stays +4.0%), while domestic tourists decreased (arrivals -1.5%, stays -1.8%). Notable rises in arrivals from Germany (+2.3%), the US (+8.3% in stays), and the UK (+6.3% in stays), while declines were seen from the Netherlands, Switzerland, Czech Republic, and Denmark.

🏖️ In 2024, international tourism witnessed a significant recovery, matching 2019 levels, confirmed by World Travel Monitor® from Ipk International and Itb Berlin. The global outbound travel grew by 13% annually, with notable contributions from the Asian market. Europe and Latin America saw a 9% increase in outbound flows, while North America's grew by 7%. Spain remained the top destination, followed by the USA, with high demand also for Germany, France, Italy, Mexico, Turkey, the UK, and Austria. The business travel sector, driven by Mice, constituted two-thirds of the overall business travel market. Hotels remained the preferred accommodation option, with a rise in direct bookings. Despite rising costs, the desire to travel was unaffected, leading Ipk to predict further travel demand growth in 2025, with travelers seeking quality and experiences.

🚂 Italians rediscover the joy of slow and mindful travel, according to Trainline's "Travel Trend 2025" report, with 88% prioritizing well-being in their travel experience. Mindscapers value the freedom to engage in activities (58%), peaceful landscape views (35%), and a sense of relaxation on the train (16%). Trainline bookings for scenic routes, historical and night trains increased by 17%. Half of Italians chose train over plane, 68% over car in 2024, with a 5% rise in environmental consideration since 2023. Leisure train travel grew from 22% in 2023 to 26% in 2024, with 83% preferring city escapes, 74% scenic train journeys, and 71% international train travel. Young generations, especially Gen Z, prioritize sustainability in mobility.