Tendenze del mercato

🏔 Club Med registra un aumento del 26% delle prenotazioni per il prodotto neve nell'inverno 2025. I resort più richiesti sono Pragelato Sestriere, Saint Moritz e Club Med Serre Chevalier. Nel 2025, un milione di italiani ha rinunciato alle vacanze sulla neve a causa dell'aumento dei prezzi. Club Med rafforza la formula Premium All Inclusive, che include skipass e lezioni di sci e snowboard di gruppo, per contrastare i rincari.

📈 Space Hotels, in the first nine months of 2025, saw a 9.15% revenue increase and a 14.23% rise in room nights across its 45 independent 3 and 4-star hotels in 30 Italian destinations. Aiming to strengthen international presence, Space Hotels will showcase its collection at WTM London from November 3-5. The group, with an all-female team, supports Italian independent hospitality with advanced marketing tools and has over 50 years of history.

📊 Civitatis projects a 50% increase in Italian clientele by 2026, reaching 1.5 million users for their tourism platform. CEO Alberto Gutierrez highlights a preference for classic guided tours, especially in mid-long range destinations like Japan and Egypt. In Italy, popular destinations include Rome, Florence, Venice, and Naples, with a focus on guided tours and combining activities such as gastronomy and adventure. Trade channels in Italy contribute nearly 50% of revenue compared to about 30% internationally.

💻 In 2026, Hilton’s “Trends Report” highlights a shift in travel attitudes, with 74% preferring trusted brands. The concept of 'why-cation' emphasizes meaningful experiences over destinations. Key trends include “Hushpitality,” with 48% adding solo days to trips. 80% seek comfort food, and 48% cook meals while traveling. Family trips evolve, with 73% involving children in planning. Two-thirds of choices are parent-influenced, and 70% desire local tradition experiences.

🗺 Europa World expands its 2025/2026 Tunisia program launched in February, featuring tours like 'Tunisia, sulle orme di Sant’Agostino' and 'Tunisia 4x4'. Over 6.12 million foreign tourists visited Tunisia from January to August, up 8.5% from 2024, with totals reaching 7.1 million including Tunisians abroad. Italian tourist growth hit 20%. Focus on southern experiences and cultural tourism, with discounts like €100 off group and €200 off honeymoon bookings by March 31.

💰 Confindustria Nautica participated in events on October 18 and 22, 2023, in São Paulo and Rio de Janeiro for the 13th edition of "Esportare la Dolce Vita." The report highlights Italy's BBF (Bello e Ben Fatto) sectors: Fashion, Food, Furniture, and Nautica, with Italian exports growing by 10% annually in Latin America from 2018-2024. The EU-Mercosur agreement, signed in December 2024, could boost Italian exports by over €1.1 billion. Italian market shares in Nautica, Eyewear, and Jewelry stand at 15.5%, 26.6%, and 29.4%, respectively.

🗺 Secondo l'Osservatorio Aidit, l'estate 2025 in Italia ha visto un turismo a due velocità. Dopo una primavera da record con prenotazioni anticipate, l'estate ha rallentato per inflazione e prezzi alti. Il 46,9% delle agenzie ha chiuso in crescita, mentre il 31% ha avuto risultati inferiori. Per il 2026, il 61,4% prevede stabilità. Le mete preferite includono Asia (28,1%) e Italia (15,1%). Budget medio per pratica tra 1.500-2.500 euro (45,6%).

🗺 Nel 2024, nei paesi dell'Unione Europea, 3,021 miliardi di pernottamenti sono stati registrati, segnando un aumento del 2,7%. Cipro, Malta, Lettonia e Polonia hanno visto incrementi a doppia cifra di circa +14%. Al contrario, Finlandia (-0,7%) e Francia (-0,6%) hanno avuto lievi cali. Gli ospiti nazionali hanno rappresentato il 51,9% dei soggiorni, mentre il 48,1% erano internazionali. Quasi il 63% dei pernottamenti si è svolto in alberghi.

🛳️ 2026, Italy: 15.4 million cruise passengers (+2.6% from 2025) and 5,680 calls (+2.7%) projected with over €1 billion investments in ports. Civitavecchia leads with 3.7 million passengers (+4.8%), followed by Naples and Genoa. Palermo sees a 5.7% rise, Messina 5.7%, Cagliari 27.3%, Ravenna 57.9%, Salerno 183.7%, and Catania 48.9%. 64 cruise lines, Ponant and Sea Cloud are most active with 30 ports each. 40% of travel agencies' revenue comes from cruises.