Tendenze del mercato

🛳 In 2026, Italy's cruise industry is set to reach 15.4 million passengers, a 2.6% increase from 2025, with 5,680 port calls—a 2.7% rise. Civitavecchia will be Italy's top port with 3.7 million passengers and 900 calls. Napoli will see a decline to 1.9 million passengers, while Ravenna will grow by 57.9%. Salerno will experience a 183.7% surge to over 370,000 passengers. Ponant and Sea Cloud will visit 30 ports, a 5% increase from 2023.

🏨 2025, Italy: Ivana Jelinic of Enit highlighted survey insights showing foreign tourists invest €200 daily, seeking unique experiences. Summer 2025 saw 80% hotel occupancy, with fall projections at 50%. Cultural heritage leads travel motivations (35%), followed by accessibility (22%). Foreign tourists now make up 56% of visitors, spending €86 on lodging and €105 on other expenses daily. Lazio's Jubilee effect boosted tourism by 6.5%, driving 11.9% rental growth in Rome. Tourist satisfaction rose from 8 (2010) to 8.9 in 2025.

🚀 Between 2015 and 2025, Italy's cruise terminal count increased from 40 to 53 with 13 new terminals. From 2023-2025, new terminals opened in Barletta, Venezia-Fusina, and Civitavecchia, with another in Civitavecchia's Bramante by year-end, totaling €15 million in investments. By 2028, eight more terminals are set to open in cities such as Ravenna and Palermo, with investments reaching €190 million, raising the total to 61 active cruise terminals.

🏡 Villa Klainguti del Cresta Palace Celerina, located in Engadina, is promoting a shift towards private hospitality with intimate spaces and new convivial rituals. The article, published by we:ll magazine on October 24, 2025, highlights the growing trend of private villas offering enhanced privacy. The villa is a part of a broader movement in hospitality to provide personalized and secluded experiences for guests seeking privacy.

🌍 Antigua e Barbuda recorded over one million visitors in 2025. Americans and British led, with 3,000 Italians arriving by air. More Italians visit briefly via MSC and Costa cruises. Italy, lacking direct flights, connects through Paris, Heathrow, or Frankfurt. Cherry Osborne of Antigua & Barbuda Tourism aims for a 10-15% annual growth in Italian visitors. Italy is the second-largest European market, but Germany might overtake due to direct flights.

🚗 Enrico Farina, commercial director of Europcar Mobility Group Italy, outlines 2026 trends, emphasizing increased safety and customer preference for exclusive cars. Customers are opting for zero-deductible policies to ensure peace of mind. Europcar is renewing its fleet to include the latest market innovations. A significant focus is on electric vehicles to meet demand. In 2026, Europcar will enhance direct channel initiatives, offering bundled packages with additional services.

💼 Emilio De Risi highlights a labor shortage in tourism, forecasting a 16% workforce deficit by 2035. A guide collapsed at the Colosseum amid August heat. In Tuscany, hotel staff faced a €1,000 fine for not completing the season. In Mallorca, tourism debates focus on affluent tourists. A Polish village, Pniewo, features 32 km of WWII tunnels, now home to 40,000 bats and open for tourism since 2011.

🏠 Covivio, an Italian real estate group, operates four hotels in Italy—two in Venice, one in Florence, and one in Rome—valued at €280 million. CEO Alexei Dal Pastro states they plan further acquisitions worth €300 million. Covivio targets "city hotels" in Milan, Rome, Bologna, Florence, Venice, and Naples. Despite this, offices remain their primary focus, generating €533 million in revenue in the first nine months of 2025, with major developments in Milan.

📅 Estate 2025 in Italia ha visto un turismo con due velocità: crescita record in primavera, seguita da un rallentamento per inflazione e prezzi alti. Il 46,9% delle agenzie di viaggio ha chiuso l'anno in crescita. Nel 2026, il 61,4% prevede stabilità. Le mete più richieste: Asia (28,1%) e Mediterraneo. Il budget medio è tra 1.500-2.500 euro per il 45,6% delle agenzie. I disservizi dei trasporti aerei rappresentano il 47,6% delle criticità, ma la soddisfazione resta alta (89%).

💰 Luxury Insight 2025 by Global Blue highlights a stable luxury market from July 2024 to June 2025, with luxury tax-free in Europe growing by 7%, shoppers up 5%, and spending per capita up 2%. Ultra-High Net Worth Individuals rose by 15%, Americans returned with a 22% increase, and Gulf area visitors grew by 13%. In Italy, tax-free spending rose 7%, with 44% of 3 million tourists shopping in boutiques. Capri saw a 13% rise, leading among seaside destinations.