Tendenze del mercato

🏠 L'Italia si conferma tra le principali mete del real estate di lusso per investitori internazionali secondo l'Osservatorio Luxforsale 2025. La domanda cresce grazie a eventi come il Giubileo 2025 e le Olimpiadi Milano-Cortina 2026. Gli utenti stranieri su Luxforsale raggiungono il 48%, con Indonesia (12,36%) in testa. Gli affitti di lusso offrono rendite tra il 4% e il 10%. Lombardia ha 1.036 immobili di pregio; Toscana ha 19 proprietà sopra i 10 milioni di euro.

🌏 Italian long-haul travel to Asia-Pacific is booming, with a 92% increase in flight bookings to Asia and 123% to China, according to Trip.com. Top destinations for 2025 include Tokyo, Bangkok, and Seoul. Inbound travel to Italy from Asia rises by 80%, with China leading. Travelers favor cultural hotspots like Rome and Milan. Chinese tourists prefer Milan, while other Asians prefer Rome. Key Asian sources include China, Japan, and Hong Kong.

European Travel Trends ???? 73% of Europeans plan to travel between October 2025 and March 2026, consistent with last year. 63% intend to travel internationally this fall/winter, up 3%. 82% maintain or increase their travel budget. Financial constraints (36%) and lack of time (27%) are main travel obstacles. Nearly 45% will take one vacation in the next six months. Southern Europe attracts 52%, with Spain's popularity rising by 5 points. Air travel is preferred by 57% of travelers.

📅 European Travel Commission reports a 3% increase in international arrivals in Europe for Q3 2025, with overnight stays up 2.7%. Traveler spending is expected to rise by 9.9%, accounting for 3.1% of total consumer spending by year-end. Malta leads with a 12% rise in arrivals, followed by Cyprus at 10%. Japan's arrivals grow 24%, China 21%, and U.S. 5%, exceeding pre-pandemic levels by 35%. Europe's international arrivals are projected to increase by 6.8% in 2026.

🍷 In July 2025, Comité Champagne set yield at 9,000 kg/ha, the lowest in decades, signaling reduced demand and stock pressures. Global champagne shipments fell below 280 million bottles in 2024, with no recovery signs in 2025, particularly in France. Italian Prosecco gained double digits in France, showing changing consumer preferences. The usual year-end sales surge is uncertain, affected by cautious consumers and competitive alternatives. Champagne's response includes sustainability efforts and market diversification to adapt to shifting trends.

🌎 Quasi 80% degli italiani non ridurrà i viaggi nel 2026, con una media di cinque viaggi pianificati, secondo l'indagine Marriott Bonvoy. Italia è preferita dal 39% dei viaggiatori, seguita da Spagna (18%). Prenotazioni anticipate mediamente a tre mesi e mezzo. Lux-scaping e passion pursuits guidano nuove tendenze. 34% usa l'intelligenza artificiale per pianificare i viaggi. Country hopping in crescita, con Oslo e Muscat come destinazioni emergenti.

🏖️ Italy Family Hotels sees a 26% increase in December bookings compared to last year. The most sought-after destination is Trentino-Alto Adige, with a 37.9% rise in interest, while Emilia Romagna experiences a 49.8% increase in searches. Albergatori note more flexible, shorter stays, with 45% seeing a drop in week-long vacations. Family travel demand, especially with pets, grows, with 70% of hoteliers reporting more families traveling with pets.

🛫 Emirates, a sponsor of the Italian APT Finals, highlights vacation luxury through an advertisement featuring their A380 aircraft. Marriott's "Ticket to Travel" study introduces 'lux-scaping,' a trend emphasizing luxury experiences at the start or end of a vacation to enhance relaxation. Both portray flying and lodging as pivotal vacation elements, transforming travel itself into a luxury experience. Are these coincidences? Perhaps not.

🎁 Napoli, 16-17 novembre 2025: il Campionato del Mondo del Panettone 2025 si terrà presso Gustus, alla Mostra d'Oltremare. Partecipano maestri pasticceri globali, con 50 creazioni finaliste da Francia, Spagna, Giappone. Categorie: Classico, Innovativo, Salato, Decorato, Miglior Pandoro. Premi assegnati il 17 novembre alle 15:00. Evento promosso da FIPGC con l'obiettivo di promuovere l'artigianato dolciario italiano e generare opportunità economiche.

🥜 I vegetali surgelati hanno visto un aumento del +1,9% nei consumi nel 2024, con oltre 300.000 tonnellate vendute nel canale Retail. Nei primi nove mesi del 2025, si è registrato un ulteriore incremento del +0,4%. Solo il 7% degli italiani consuma le 5 porzioni giornaliere di frutta e verdura raccomandate dall'OMS. Test di assaggio hanno mostrato che i consumatori preferiscono prodotti surgelati. I fagiolini surgelati costano il 53% in meno rispetto ai freschi.