Tendenze del mercato

🚢 In 2024, cruise passengers rose by nearly 10% to 35 million. The Financial Times reported increased interest among Gen Z and millennials in the U.S. market. An Abta survey indicated 20% of 25-34-year-olds cruised in the past year, up from 5% in 2019. Economic factors, including cheaper labor from countries like the Philippines, play a role. Netflix opens a theme park in Philadelphia, expanding to Dallas. Radisson launched Creator Hub for influencers with 1,000-30,000 followers.

🗺️ Catalogna ha accolto 15,8 milioni di turisti stranieri da gennaio a settembre 2025, con 3,8 milioni di posti aerei. La Francia è il principale mercato, mentre i viaggiatori long haul dagli Stati Uniti e Asia sono in crescita. L'Italia, con oltre un milione di turisti, è il quinto mercato europeo, con una spesa media giornaliera salita da 140 a 162 euro. Il 60% dei viaggiatori arriva fuori stagione, supportando la destagionalizzazione.

🚄 Innsbruck saw a 205% increase in visitors during the Ponte dell'Immacolata, leading as a top destination for Italian travelers. Tirano experienced a 133% rise, and Asti 110%. Bolzano (75%) and Avigliana (69%) followed for their unique holiday experiences. The trend reflects a preference for authentic and less crowded experiences. Andrea Saviane from Trainline highlights that train travel offers a sustainable, stress-free way to enjoy these festive locations.

🏖 Daniela Santanchè, Italy's Minister of Tourism, announces forecasts predicting a significant rise in winter tourism, with arrivals, stays, and tourist spending expected to reach €15 billion. This success is attributed to the dedication of industry professionals and strategic guidance from the Ministry. The focus is now on ensuring balanced growth across all regions by promoting lesser-known destinations to enhance the sustainability of Italy's tourism industry.

🌏 Europa and Africa drove international tourism growth in the first nine months of 2025, as reported by the World Tourism Barometer. Global travel increased by 5% with 32 million additional travelers compared to 2024. Europe welcomed 625 million tourists, showing a 4% rise. Africa saw a 10% increase, with North Africa up 11%. Regional highlights include Brazil's 45% growth, Egypt and Vietnam at 21%, and notable performances in Ethiopia, Japan, South Africa, and others.

📈 Nel 2026, in Italia, il mercato del Largo Consumo Confezionato prevede due scenari: difesa dei margini con volumi +0,2% e ricavi +1,4%, o consolidamento dei volumi con vendite +1,7% e ricavi +2,6%. Il 2025 dovrebbe chiudere con volumi +1,9% e ricavi +3,1%. Fattori esterni come costi delle materie prime e tensioni geopolitiche influenzeranno le scelte strategiche. Daniele Gilli di Circana Italia sottolinea l'importanza di pianificare con dati chiari.

🏠 Villa Tiepolo Passi is a 17th-century villa located near Treviso. Still inhabited by its noble owners, it offers luxury hospitality characterized by courtesy and discretion. The trend is towards seeking secluded, historically rich places away from crowds. This article was published in we:ll magazine by Alessia Cipolla on November 25, 2025, with an estimated reading time of 6 minutes.

🌊 L'affinamento subacqueo dei vini è passato da esperimento a tendenza consolidata in oltre un decennio. Al Merano Wine Festival, otto vini sono stati degustati, tra cui l'Etna Bianco Superiore di Rachele (2022) e il Chianti Classico di Carus Vini (2019). Jamin UnderWaterWines, fondata da Emanuele Kottakhs, è un pioniere in questo campo, adottando protocolli scientifici rigorosi. ⛵ Anche se alcuni critici restano scettici, il metodo è visto come sostenibile e innovativo.

🍰 Roberta Garibaldi’s analysis for Aite highlights the strong yet selective demand for culinary tourism in Italy. 62% of Italians see rising travel costs as a limitation, with 56% affected by inflation. 21% of tourists might cut premium dining experiences, while the average travel duration ranges from 2-7 days for 78% of travelers. Italy remains the top destination for 59%, with 19% traveling abroad. Cultural cities are popular, but low-density, authentic places attract high-cultural profiles.

🗺 83% of consumers are willing to share data for better experiences, but companies fail to utilize this. 92% of leaders view data as crucial, yet only 14% can integrate it effectively. Loyalty programs focus on known customers, ignoring nearly half of travelers. 70% of companies plan to adopt AI, but only 10% feel ready. The issue lies not in data scarcity, but in the inability to integrate and utilize it effectively, leading to missed opportunities in travel personalization.