Tendenze del mercato

🌍 Italians' summer travel plans are dominated by the sea (44%), with a rise in mountain trips (19%) over art cities (17%) in 2025. Most travel in July (31%) and August (29%), with family (71%). Vehicle use highlights: car (49%), plane (28%). Accommodation preferences lean towards hotels (46%), with rented apartments increasing (24%). Activities: outdoor (78%), slow tourism (49%). Price hikes affect travel choices for 76% of respondents.

🏖 Nei primi tre mesi del 2025, l'Unione Europea ha registrato 452,4 milioni di pernottamenti turistici, un calo dello 0,2% rispetto allo stesso periodo del 2024. Gennaio ha visto un aumento del 3,5% con 139 milioni di notti, mentre febbraio e marzo hanno registrato cali dello 0,8% e 2,7% rispettivamente. Il 45,6% dei pernottamenti era di visitatori stranieri, con Malta al 91,2% e Polonia al 18,6% nella quota di ospiti internazionali.

💸 2025, Italy - 51% of Italians planned to spend more on travel, but economic constraints hinder this. 42% plan to spend under 500 euros per person, with budgets declining 10-30% from 2024. Only 24% planned summer trips early; 13% prefer last-minute bookings. Payment methods shift towards digital: 49% use virtual cards, 43% physical cards. 41% vacation abroad; 36% in Italy, with nature destinations favored. Airport lounges interest 51% for future use; 23% use them occasionally.

💸 In Italy, August holidays for two people cost an average of €1,063 by car, nearing €1,200 with air travel to places like Stintino. Costs rose 2.3% from 2024 and 9% from 2023. Accommodation increased 4% this year and 34% since 2020. Cities offer savings, with Florence 15.3% cheaper than 2024. In contrast, mountain vacations surged 16%. Fuel prices dropped by 9.8% from 2024. The Mediterranean travel market grew by 2%, while global destinations saw a 14% rise.

💸 Italian travel agencies are facing challenges as current prices for "Mare Italia" destinations push clients to seek cheaper alternatives. Paola Frigerio of Frigerio Viaggi notes that 70% of initial client requests are for Italy or the Mediterranean, but high prices lead them to cheaper options. Adriano Apicella of Welcome Travel Group explains this is due to dynamic pricing and foreign markets booking earlier. Antimo Russo of Gruppo Bluvacanze suggests a pricing strategy revision for August.

🍪 Nel 2024, il mercato europeo degli snack ha raggiunto i 234 miliardi di euro, crescendo del 2,9% rispetto all'anno precedente. Le vendite, tuttavia, sono rimaste stabili a 115 miliardi di unità. La crescita è trainata da categorie funzionali e salutari, con l'Italia e i Paesi Bassi in testa per quota valore. I supermercati dominano il 50% delle vendite, mentre i discount generano 44 miliardi di euro. Gli eCommerce registrano i tassi di crescita più elevati.

📈 In 2025, living costs in Italy weigh heavily post-COVID. February's price index rose 1.6%, down from 5.3% in 2023. A three-person family spends €3,280 monthly, with 35% on housing and 20% on food. Single individuals spend €2,250 monthly. Essential goods rose 31% over ten years. Gas and electricity costs have surged. Stagnant salaries, rising costs highlight regional disparities, with Milan at €1,980/month. Italy's consumer prices are high, but salaries remain low compared to Europe.

🏖 Italians flocked to thermal spas over the long weekend of June 2nd for wellness retreats. According to Federterme Confindustria, more than 200,000 visitors stayed in Italy's thermal facilities, with an average stay of 3 to 3.5 nights. Occupancy rates were high, between 70% and 75%, and increased by 1.5% from 2024. Package deals averaged €130-€150 per night. Italy boasts over 290 thermal facilities, promoting sustainable and slow travel.

📈 528,000 workers sought by companies in May 2024, with 1.7 million needed from May to July. Demand up by 35,000 (+7%) compared to May 2024 and 70,000 (+4.4%) for the quarter. Industry sees a 2% decline, while services grow by 10.4%, driven by tourism. The South and Islands expect 161,000 contracts. Industry plans 134,000 entries in May, 412,000 for the quarter. Key sectors: mechatronics, metallurgy, and agrifood. Construction entries: 51,000 in May (-1.5%), 150,000 for the quarter (+1.2%).

🗺 Barcellona, Parigi, e Madrid sono le prime tre destinazioni turistiche per il ponte del 2 giugno, secondo Holidu, mentre Roma è quarta. Capri emerge come la destinazione più costosa con un prezzo medio di 539 euro. Delle 30 destinazioni preferite, 21 sono in Italia e 9 all'estero, con la Spagna che domina le mete internazionali.