Tendenze del mercato

🌎 Croazia, primi tre mesi del 2026: trend di viaggi dall'Italia in crescita con un budget promozionale di 53 milioni di euro, 40% in più rispetto al 2025. Ottobre ha registrato un +2,4% nei pernottamenti, con 53% in hotel e un +6,7% nei campeggi. Fino a novembre, 911mila arrivi italiani (+1%), pari a 3,8 milioni di pernottamenti. Eventi come Kvarner2026 e il turismo congressuale spingono la diversificazione turistica.

📈 Continues the growth of the exhibition sector. By 2025, results surpass pre-COVID levels. Provisional numbers from AEFI, presented in Rome, show a 5% increase in exhibition space to nearly 11 million sqm across 915 Italian events, with a 6% rise in total exhibitors and a 7% increase in foreign exhibitors, who make up 20%. In 2026, Italy will host 878 events, including 276 international and 202 national fairs. Key sectors include food, beverage (12%) and fashion (11%).

🗺 TTG World, launching December 15, 2025, predicts tourism will outpace global economic growth in the next decade with a 3.5% annual increase versus 2.5%. Key growth regions include Africa, South America, and the Far East, with South Korea highlighted. Egypt remains popular, while Saudi Arabia and Oman plan luxury projects. Oman's vision extends to 2040 with a new airport. The tourism industry demonstrates resilience, adapting to changes and aiming for high-end market expansion.

🌾 Ceci Kabuli prices in Saskatchewan dropped 10% this week, 31% lower than last year. Italian extra virgin olive oil prices fell 22% since late October, with a projected 21% production increase in Italy for the 2025/26 season. Portugal and Greece see a 15% and 12% production decrease, respectively. Spanish stocks are up 17% from last year despite a 4% production drop in October-November. Olive oil prices in Jaén decreased 9% since late October.

🎄 Roma, 23-28 dicembre 2025: 338.100 arrivi (+2,92% rispetto al 2024) e 770.200 presenze (+2,39%) previsti nelle strutture ricettive. Assessore al Turismo, Alessandro Onorato, segnala potenziali aumenti con prenotazioni dell’ultimo minuto. Le rilevazioni EBTL mostrano una crescita continua, confermata durante il ponte dell’Immacolata e prevista per Capodanno. L'annuncio di tre artisti per il concertone gratuito al Circo Massimo dovrebbe stimolare la domanda.

🌍 Nel 2026, Club Med identifica sette trend nel travel italiano: cooltitude per benessere estivo in montagna, kinship escape per viaggi intergenerazionali sicuri, spafari per safari organizzati in Africa, surfari per seguire onde con famiglie, gig-tripping incentrato su eventi musicali, dupe destination per mete alternative e noctourism per esperienze notturne sensoriali. La domanda si orienta verso resort completi, kids club e nuove aperture come il South Africa Beach & Safari.

🌊 Tahiti Tourisme reported 214,284 visitors between January and September 2025, a +8.95% increase from 2024, with 5,707 Italians (+11.2%). The strategy, Fâri’ira Manihini 2027, emphasizes Tahiti's diverse archipelago. Italians, primarily aged 25-35, often visit in pairs with a budget around €3,370. Average stays are 12 days, featuring excursions to the Austral and Marquesas Islands, Tahiti, and Moorea, including nautical experiences with expanded Windstar, Aranoa, and Tuhaa Pae fleets.

🏨 Andrea Grisdale, CEO of Ic Bellagio, emphasizes the luxury tourism shift towards storytelling since 1999. Tourists now prefer authentic "sense of place" experiences over luxury amenities. They seek simple venues to enjoy Italian quality and tradition, such as meeting truffle hunters or wine producers. This approach supports small artisans against competition. Repeat wealthy tourists visit Italy off-season, exploring Rome, Florence, and Venice, followed by Como, the Amalfi Coast, Sicily, and recently, the Dolomites. Emilia Romagna and Basilicata are emerging interests.

📅 2025, Brussels is thriving as a leisure destination with a 46% hotel occupancy rate for leisure and 34% for Mice. Italian overnight stays increased by 8%, ranking fourth in growth, and 14% of air arrivals, a 9.7% increase from 2024. The city attracted 4 million tourists for Christmas markets in 2024. With new hospitality projects adding 700+ rooms, the leisure appeal is boosted by the Corinthia Brussels reopening and new direct flights from Milan and Rome by easyJet.

🏖 Italia, novembre 2025: supera Grecia e Spagna in tasso di saturazione delle agenzie di viaggio online al 46,7% e tariffa media di 122,80 euro. A ottobre, saturazione del 53,5% e a dicembre 37,4%. Settembre registra 14,8 milioni di arrivi (+1,09% su 2024) e 52,4 milioni di presenze (+3,66%), con una permanenza media di 3,5 notti. Traffico aereo: oltre 22,3 milioni di passeggeri (+2,4%). Turismo destagionalizzato favorisce economia e ambiente.