Marketing

Veratour mette in programma nuovi investimenti in Egitto e Tunisia per recuperare terreno fra i clienti di fascia media. “Se la domanda degli ospiti alto-spendenti mostra grande capacità di adattamento…

Un dato molto interessante giunge da Civitatis, che segnala l’impennata delle prenotazioni di trasferimenti da parte di agenzie di viaggi. La piattaforma spagnola ha quindi analizzato le motivazioni che hanno…

Ryanair apre ad Expedia. Il colosso del turismo online, infatti, integrerà nella sua offerta anche i voli della compagnia irlandese, che sarà accessibile ai viaggiatori europei e statunitensi. Questa collaborazione…

BAR, MIXOLOGY E COCKTAIL – A volte una cena cambia la vita. È successo a Christoph Scholz, 32 anni, economista di formazione e spirito internazionale, quando ha conosciuto la cultura…

📈 To be chosen by Google as an authoritative source, hotels must enrich their sites with clear service information, optimize for SEO, update content frequently, maintain an impeccable Google Business Profile with consistent data, and have a presence on local sites and thematic portals.

✈ Giuseppe Ciminnisi, president of Fiavet Confcommercio, announced a historic agreement with Ryanair allowing travel agencies to sell the airline's tickets. After nine months of negotiations involving Fiavet, Adiconsum, and Aiav, the "Travel Agent Direct" section will launch on Ryanair's website by July 30, 2025, where agencies can create free accounts to sell products excluding promotions. Agencies must display Ryanair fares transparently, with refunds processed within 7 days and customers informed of changes or cancellations directly by Ryanair.

🚀 Italian travelers' bookings to Asia surged by 58% between 2022 and 2024, and searches for Asian flights grew 38% in early 2025 compared to the previous year. Japan is expected to welcome 49.3 million visitors by 2026, a 155% increase from 2019, while the Maldives anticipates 2.5 million visitors, marking a 148% recovery from pre-pandemic levels. Airlines, like Air France and KLM, are adding new flights to Asian destinations in response.

🏨 Sojern, a multinational digital marketing firm for the hospitality industry, serves over 10,000 active clients worldwide and boasts 300+ integrations with leading Booking Engines. The company analyzes 350 million traveler profiles monthly and has 100+ partnerships within the travel sector. Sojern's Travel Ecosystem helps hotels target likely bookers, optimizing campaigns in real-time across various channels, including Display advertising, Social media, SEM, and Metasearch. Its Pay on the Stay model requires no initial investment from hotels, as Sojern fronts the marketing costs and hotels pay a commission post-stay, ensuring a guaranteed and transparent ROI.

📱 Alidays Travel Experiences and Allianz Partners launch a six-month communication campaign with impactful visuals and a full-funnel approach, starting April 2021. The campaign, including Digital Out-of-Home in Milan and a mix of online and social media, promotes four destinations: West USA (April-May), Japan (June-July), East USA and NY (September-October), and Maldives (October-November). Davide Catania, CEO of Alidays, and Marco Gioieni, CEO of Allianz Partners Italia, emphasize personalized, worry-free travel experiences and client-focused excellence.

✈ Iberia, a major airline, implements significant policy changes for travel agencies, focusing on accelerating the transition to NDC (New Distribution Capability). As of today, base fares will exclusively be sold through NDC channels, affecting all European countries (except the UK) plus the US, Brazil, Colombia, Uruguay, El Salvador, and Guatemala. Additionally, short and medium-haul tourist products will now have different offerings between NDC and traditional GDS (Global Distribution Systems), with NDC providing exclusive benefits such as discounts, a commitment to customer quality, and a 21-day ticket issuance deadline, compared to the 49 days in GDS. Tour operator rates will still be available under the Iberia Óptima and Comfort fare families with more options in NDC.