Marketing

🗺 Omio launches in Brazil, now covering 46 countries across four continents, integrating air, rail, sea, and road transport. Driven by growing demand for seamless travel solutions and a 6.9% tourism growth in Brazil, generating 108 billion reais in early 2025, the platform simplifies access to popular yet remote locations like Gramado and Búzios with over 300 carriers. This expansion enhances Brazil's role as a key international tourism hub.

📰 Federalberghi Torino expands its marketing project to include Milan Linate airport, alongside Turin Caselle and Malpensa. Supported by the Chamber of Commerce of Turin, the initiative promotes the region through multimedia content targeting air travelers. Fabio Borio, president of Federalberghi Torino, emphasizes attracting various tourism forms—leisure, business, and congresses—by showcasing the city's attractions. Advertisements will feature sports, events, art, culture, and gastronomy, utilizing videos, images, carousels, stories, and social media posts.

✈️ Ryanair and Skyscanner partnership: Ryanair's chief marketing officer, Dara Brady, announced a new collaboration with Skyscanner, aiming for complete price transparency on low-fare flights. Catriona King, VP Commercial of Skyscanner, highlights that this deal allows millions of users to directly access Ryanair's extensive route network, enhancing travel options. This partnership further integrates Ryanair's content with third-party online platforms, expanding booking opportunities.

🏈 Parmigiano Reggiano signs a historic multi-year deal with the New York Jets for the NFL 2025 season, their first U.S. sports partnership. ????️ On September 7, Jets debut against Steelers at MetLife Stadium, featuring Parmigiano Reggiano culinary experiences. ???? Dining areas include Parmigiano-based dishes; special events on October 19 (Jets vs. Panthers) and November 30 (Jets vs. Falcons). U.S. is Parmigiano's top foreign market, with 16,000+ tons exported in 2024, comprising 22.5% of sales.

💰 Mr.Day's "Snack the Combo" promo runs from August 26 to December 1, 2025, offering daily prizes like JBL Tune 670NC wireless headphones. The grand prize, drawn on January 31, 2026, is three gaming workstations with professional peripherals and 34-inch 4K monitors. Brownies buyers gain double winning chances. Targeting Gen Z and Alpha, Mr.Day leverages technology-focused rewards to appeal to young consumers.

📸 Influencer-driven tourism trends in 2025 highlight Italy's stunning locales. The Alps top the list of Instagrammed spots, with Lago di Braies in Bolzano amassing over 561,000 posts. Sicilian Scala dei Turchi garnered 262,000 posts in a day, while Punta Prosciutto in Salento reached 80,000 posts but triumphed on TikTok. Cala Goloritze in Orosei rose to nearly 90,000 posts, and Lago di Sorapis near Cortina saw 3,000 visitors in one day, achieving 47,000 posts. Bologna's via Piella is now a viral Instagram spot.

📅 Booking.com holds nearly 20% of the French online booking market, making it a vital platform for hotel operators. The Booking.com extranet offers tools for managing accommodations, including performance indicators, pricing, availability, and guest reviews. To maximize exposure, operators can join the Genius program, requiring at least 3 reviews and a 7.5 rating. Dynamic pricing and customizable rules enhance competitiveness. Issues can be addressed via Booking's support, available 24/7.

📰 Salumitalia's "Tagliati per l'Italia" campaign, running July-November 2025, promotes DOP and IGP Italian salumi in airports and metro stations with Ministry support. Led by Cristiano Ludovici and Daniele Reponi, it features 2-minute videos via UpTV, reaching 12 million monthly viewers in Italy's main transport hubs. Salumitalia represents 19 consortia and 23 salumi, valued at €1.2 billion, 15% of Italy’s salumi market.

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