Marketing

🍴 Old Wild West, a restaurant chain by Cigierre, has revamped its digital offerings. With over 1.6 million loyal customers, they launched a new eCommerce site, a mobile app, and a loyalty program featuring four levels: bronze, silver, gold, and platinum, with perks like a 5% discount at the platinum level. New members get a welcome gift and birthday treat. The app offers easy table booking, takeaway orders, and nearby restaurant locations.

📅 Nel settore alberghiero, il 87% dei viaggiatori consulta il sito ufficiale dell'hotel prima di prenotare. Un sito ben ottimizzato per la SEO è cruciale, poiché il 70% degli utenti clicca solo sulla prima pagina dei risultati di Google. Errori comuni nei siti includono tempi di caricamento superiori a 3 secondi e mancanza di ottimizzazione mobile. Strumenti come Amenitiz Compare offrono analisi gratuite per migliorare prestazioni e competitività, permettendo un aumento delle prenotazioni dirette.

📷 Una vera famiglia italiana a Manhattan, dal 28 al 30 giugno, gustando pasta Garofalo in un "glass truck" trasparente. Questo progetto di marketing ha attraversato New York, fermandosi in luoghi simbolo come Times Square e il Javits Center durante il Summer Fancy Food Show. Oltre 5000 pacchi di pasta distribuiti, con la partecipazione dei passanti a un giveaway tramite QR code. Operazione realizzata da Pasta Garofalo e Al.ta Agency per espandere il brand negli USA.

📊 Hotels, 2025, global: Direct bookings average 21%, matching OTA bookings. Despite investments in official sites, integration with metasearch, and loyalty programs, hotels struggle with data management and strategies. 66% rely on social media and PR agencies; 57% use digital marketing agencies. 79% of hotels spend up to two days weekly on manual reporting. Less than 20% are ready to invest in technology for better data integration, hindering strategic decisions and AI adoption.

📺 Blu Hotels launches a new TV campaign for summer across major Italian networks: Rai, Mediaset, and La7d. Running for two weeks, the campaign is directed by Simone Valentino and produced by Twister Film. It targets Italian families, showcasing resort offerings such as restaurants, pools, and wellness centers. The commercial follows Lorenzo, a child experiencing adventures at a Blu Hotels resort. This campaign highlights authentic family moments, aiming to enhance relaxation, fun, and well-being.

📱 Instagram, TikTok, and Facebook are crucial marketing tools for independent hotels, influencing the customer journey from discovery to booking. Effective social media strategies can enhance brand awareness, trust, and direct bookings. Key strategies include clear objectives, structured editorial plans, and paid advertising, targeting audiences based on interests and behaviors. Instagram excels in visual communication, TikTok attracts new audiences with authentic content, and Facebook targets adults (45+) for events and offers.

🍻 On May 31, in Munich, Heineken® launched "The Unlucky Charm" during the UEFA Champions League Final. Marco Simeone, an Inter fan, was sent to a remote bar to avoid jinxing his team. A survey of 12,011 fans found 45% stopped watching games due to superstition. Conducted from April 1-7, 2025, it highlighted that 43% feel responsible for bad luck, while 22% think not watching helps. Heineken® celebrates fan rituals and superstitions.

💸 eDreams Odigeo, by March 31, 2025, achieved record performance with a 49% increase in cash EBITDA, reaching €180.4 million. Prime subscribers grew by 25% to 7.26 million. Revenue rose to €718 million, a 6% annual increase, exceeding €700 million for the first time. Marginal profit hit €281.6 million, up 30%. Cash generation increased by 123%, reaching €100 million, surpassing forecasts by 11%. CEO Dana Dunne commits to enhancing Prime subscribers' experience and shareholder value.

🏝️ Armacera Resort, located in Zambrone, Calabria, offers 40 suites and various dining options. The resort's digital strategy, led by social media strategist Giada Galbignani, focuses on creating an authentic online experience, aligning with its real-world identity. The primary goal was to enhance brand identity and boost conversions. Instagram and Facebook were key platforms for targeting travelers seeking authentic, detailed experiences. The digital strategy resulted in increased organic engagement and community growth, blending emotion with action.

📝 According to the Spring edition of GetYourGuide's Travel Experience Trend Tracker, online reviews significantly impact consumer choices and industry performance, with 90% of users consulting reviews before booking. Specifically, 91% of 18-34-year-olds trust reviews as much as word-of-mouth recommendations. A jump from 3 to 4 stars increases the likelihood of an activity being booked by 40%. An experience with at least 15 reviews typically gets ten times more bookings than one without feedback. Cultural differences emerge, with French and Spanish travelers sensitive to language barriers and Americans to organizational issues. A common thread among tourists worldwide is seeking value over the lowest price, with 40% of American adults avoiding overly crowded destinations, especially museums.