Innovazione

💵 In 2025, 75% of Italians vacationed, spending an average of €1,230 per person. Families spent around €1,400, and travelers to long-haul destinations spent over €3,000. Traditional payment methods dominate, with 58% preferring immediate payment for travel and 70% using "deposit and balance" for all-inclusive packages. The Buy Now Pay Later (BNPL) option is growing, especially for accommodation, with 26% interested. Luca Lambertini of HeyLight highlights BNPL's role in providing liquidity and enabling travel dreams.

🌍 TikTok, a Chinese multinational, launched Travel Ads using AI-based Smart+ to revolutionize the travel industry. Travel Ads aim to connect users with travel content, maximizing conversion and ROI. Formats include Single Video, Catalog Video, and Catalog Carousel. Accor saw a 9% ROAS increase and a 54% CPC decrease. Melia's ROAS increased by 156% in Spain, 178% in the U.S., and 291% in the U.K. Etihad witnessed a 17% booking increase.

🔑 AGB introduces Domia Stilo, an electronic handle combining technology and elegance for hospitality sectors. Installed without cabling, it supports smartphone and remote access, making it ideal for upgrades. It works standalone or integrates with the Accexi cloud platform. Available in various finishes, it meets diverse needs. AGB will showcase this at the InOut event in Rimini from October 8-10, at stand 048, hall D1.

🍴 Debora and Nicola Massari have expanded their Milan restaurant, CARDINALE, to include evening service. Their innovative dining concept merges Italian culinary tradition with modern techniques, aiming for high-quality yet affordable experiences. Key team members include Lorenzo Benussi, Roberta Cioffi, and Paolo Coglio. The menu offers modern takes on traditional dishes, featuring techniques like low-temperature cooking and ultrasounds. Signature dishes include Manzo all’olio and Vitello Tonnato, while specialty coffees complement the dining experience. CARDINALE aims for nationwide replication.

🏨 In 2025, a SiteMinder study highlights challenges faced by small accommodations globally, where only 16% focus on guest acquisition, while 49% are absorbed in daily operations. In Italy, where non-hotel accommodations thrive, chain hotel penetration is 21.1% for rooms. The sector sees a 3.5% annual increase in non-hotel guests. SiteMinder's revamped Little Hotelier platform aims to support small accommodations with advanced distribution and revenue management tools.

🏖 Marriott International, October 2025, launches Marriott Bonvoy Outdoors, a digital platform integrating over 450 hotels, 50,000 homes, and curated tours for outdoor activities like skiing, hiking, and surfing. The platform aims to drive demand for new destinations. Additionally, Marriott unveils Outdoor Collection by Marriott Bonvoy, featuring over 1,200 design-forward properties, such as Postcard Cabins in the U.S. and Trailborn Hotels in iconic locations like the Grand Canyon, blending nature access with hotel comforts.

💵 At the TTG Travel Experience, Zucchetti is set to introduce ZPay, a fintech service aimed at revolutionizing payment management. ZPay offers an integrated payment platform encompassing POS systems, digital wallets, and other financial services, simplifying transactions for clients. Additionally, Zucchetti unveils ZMice, a solution for managing large congress and event spaces, centrally integrated with its PMS. Angelo Guaragni of Zucchetti Hospitality highlights the streamlined and secure financial operations offered by these innovations.

🛒 ChatGPT's new instant checkout feature for ecommerce, launched in October 2025, allows seamless purchases directly from chat conversations. Exclusively available for U.S. users, even on the free version, it supports purchases from Etsy sellers and will soon include Shopify. Currently, only single-item purchases are supported, with plans to expand for multi-item carts and new markets. The system uses the Agentic Commerce Protocol, with sellers handling payments, order fulfillment, and customer service.

📈 Roma, 1 ottobre 2025 - AssoParchi presenterà il primo Osservatorio Permanente AssoParchi l'8 ottobre al TTG Travel Experience, con dati del settore parchi. Gli investimenti previsti per 2025-2027 sono di 500 milioni di euro, mentre nel 2024 il settore ha visto un aumento del 7,4% nei biglietti, totalizzando 21.104.651 vendite e oltre 300 milioni di fatturato. L'evento anticiperà il Meeting Annuale AssoParchi il 9-10 ottobre a Mirabilandia.

🍞 Senigallia hosted the 22nd Pane Nostrum event, a three-day national leavened food fair, combining B2B meetings and public sessions. Minister Lollobrigida opened the event, recognizing its global culinary quality. The 2025 focus was celiac disease, supporting gluten-free baking. Young baker Asja Sestili presented traditional aniseed doughnuts. Discussions on digital innovation in baking were led by industry experts. Federica Polacco highlighted the event's collaborative atmosphere, fostering professional growth without rivalry.