Fiducia nell’IA: per i turisti è meglio degli influencer
🗺 Booking.com reports in its Global AI Sentiment report that 91% of consumers are excited about AI, 79% are familiar with it, and 89% want to use it for future travel plans. Two-thirds (67%) have already used AI in travel aspects. AI is used for translation (45%), finding local activities (44%), and avoiding overcrowded destinations (71%). The technology is preferred over colleagues (19%) and influencers (14%) for travel advice.
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