Innovazione

☕ Dentsu's Milan offices now serve Starbucks® coffee via "We Proudly Serve Starbucks® Coffee," an initiative by Nestlé Professional in collaboration with Pellegrini S.p.A. The program, part of the 2018 Global Coffee Alliance between Starbucks® and Nestlé, delivers a full Starbucks® menu across corporate, educational, and hospitality settings. Offering both Self-Serve and Single-Serve options, it aims to enhance workplace coffee experiences with premium service and iconic beverages.

💻 Airbnb plans a transformative decade under CEO Brian Chesky, aiming to become a comprehensive platform like Amazon. By the next ten years, it envisions evolving into a global travel and living community. Airbnb will integrate AI, launching a concierge for everyday travel needs, with the first AI interface appearing in its app by next year. The firm is also focusing on expanding long-term stays and relaunching its Experience services.

📈 Il Tourism Digital Hub del Ministero del Turismo ha superato 35,000 operatori registrati, anticipando il target PNRR previsto per dicembre 2025. Ora include anche guide turistiche e strutture extra-alberghiere. Durante il secondo tavolo interistituzionale, nuove iniziative di intelligenza artificiale sono state discusse. Associazioni del settore hanno espresso soddisfazione per i progressi. Il Ministro del Turismo, Daniela Santanchè, ha elogiato la cooperazione che ha portato a questi risultati.

📰 Amadeus and Shiji are expanding their partnership to enhance the hospitality sector by addressing fragmentation, connectivity, and personalization issues. The ACRS integration will centralize inventory, rates, and availability, improving customized guest services. Key benefits include an integrated tech suite, sales increase through personalization, streamlined supplier management, enhanced global service continuity, and promotion of efficiency and innovation.

📈 In a survey by RateHawk involving over 1,300 professionals across Europe, the Americas, Asia, and the Gulf countries, 44% of Italian operators cite rising customer expectations as the main obstacle, while 41% see automation as a key solution. Mobile solutions are favored by 26%, and 33% of respondents seek higher commissions. Manual tariff searches are a major task, especially in the Gulf (52%) and Europe (40%). AI demand is rising, with 34% interest, notably among younger agents (40%).

🗺 CartOrange plans to enhance existing destinations in 2025-26, focusing on technology, particularly booking platforms and AI, for personalized travel proposals and customer management. Despite April's long weekends affecting demand, summer 2025 saw a 5% overall growth compared to 2024, with internal operations surging 12%. Japan exceeded expectations with a 29% increase, Indochina experienced explosive growth, and Peru saw a 45% rise. Additionally, Australia and Tanzania/Zanzibar performed well.

🛌 In 2025, Chiardiluna, a Florence-based company with over 60 years of experience, partners with luxury hotels worldwide. The company offers custom solutions like ergonomic and sustainable mattresses, including their 31 cm thick "Ambassador" model with seven-zone pocket springs. Chiardiluna focuses on enhancing sleep quality, a growing trend in hospitality, with innovations like bio-based foams and photovoltaic energy, aligning with the rise of "sleep tourism" and sustainable practices.

🗺️ Distriply One, launched in Italy by NDC Distriply by Hahnair, simplifies access to NDC content for independent travel sellers. ???? After swift registration, agents book growing airline partner rates, bypassing IATA/ARC accreditation and complex system integrations. Rachel Pascall, Chief Commercial Officer, highlights its capability to level the playing field with intuitive interfaces, comprehensive post-booking services, upselling options, and direct content access, avoiding traditional GDS. ????

✈️ Air France, in collaboration with Starlink, plans to offer onboard Wi-Fi on 30% of its fleet by the end of 2025 and the entire fleet by 2026. Passengers can access free Wi-Fi using their Flying Blue account. Until full implementation, a free messaging pass is available for Flying Blue members, with a paid option for others. This initiative continues the airline's commitment to enhancing passenger experience.