Innovazione

🍺 Amaro Montenegro celebrates 140 years by uniting Luciano Spalletti and Francesco Totti in a new ad, showcasing their reconciliation after a decade. The ad is airing on TV, cinemas, and sports streaming platforms. The Bologna-based company is expanding with acquisitions like a gin, limoncello, and Venezuelan rum. Their strategy focuses on diversifying and targeting the super-premium segment despite a challenging market. Their approach includes innovation and low-alcohol options, leveraging Amaro Montenegro's 23% alcohol content.

✈ Davide Calicchia, market manager for Italy, highlights Tap's growing commitment in Italy. From January, ITA's entry into Star Alliance will enhance network integration, with Fiumicino as a strategic hub. Celebrating 45 years of Rome-Lisbon flights, Tap introduced an Airbus A321neoLR, capable of 7,400 km nonstop. Tap increases Rome to five daily flights, expanding connections to the Americas, Africa, and Brazil. The Portugal Stopover program offers up to 10-day stops in Lisbon or Porto with discounts.

📈 STM, based in Verona, Italy, boasts over 40 years of experience in electronic water management for the food and bakery industry. With operations in 70+ countries, STM's "Water for Bakery and Food" line features advanced chillers, dosers, and mixers. These solutions offer remote monitoring and energy efficiency, ensuring consistent quality and reduced waste. The innovative STM Control Technology integrates hardware and software, optimizing water temperature and quantity for stable production processes.

🍞 Fratelli Beretta and Biraghi, two historic Italian brands, launched a new snack: Salamini Classici + Biraghino Snack. Featuring Salamini Classici and 100% Italian milk cheese, it's gluten-free and high in protein. This convenient snack can be stored up to 22°C without refrigeration, catering to on-the-go consumers seeking quality and tradition. The collaboration underscores a shared commitment to innovation and Italian excellence.

💳 American Express Travel, headed by Audrey Hendley, launched a new app catering to Millennials and Gen Z, who spend 4+ hours planning trips. 56% use it for wellness purchases. At Amsterdam's airport, Amex unveiled its first Centurion Lounge. The Fine Hotels & Resorts collection grew by 400, totaling over 3,000 properties in 114 countries, including Italy's Collegio alla Querce. 4 million Italians transit annually via Schiphol, ranking third in nationality numbers.

🏨 SiteMinder's research in August shows 72% of Italian hoteliers face weekly revenue loss due to slow market responses. 98% acknowledge increased market speed importance, yet 52% adjust rates monthly or less, and 38% weekly. SiteMinder launches Dynamic Revenue Plus, a mobile-first solution offering real-time market intelligence. 53% of Italian hoteliers seek AI solutions, surpassing the global average of 49%. SiteMinder handles 130 million yearly bookings, generating over $55 billion in hotel revenue.

🏨 SiteMinder's study reveals only 16% of small accommodation providers focus on attracting new guests, while 49% prioritize daily operations. Little Hotelier's new platform release, aimed at Italian hospitality, includes Dynamic Revenue Plus and Channels Plus, enabling real-time market adjustments. Italy sees a 3.5% annual increase in extra-hotel guests in Q1 2025. SiteMinder's platform, supporting small hotels globally, facilitates over 130 million yearly bookings, translating into $55 billion in revenue.

📈 Property managers face challenges with managing listings on platforms like Airbnb and Booking.com due to risks of overbooking and repetitive tasks. A channel manager synchronizes listings across platforms, preventing errors and saving time. Integration with tools like Chekin automates tasks post-booking, including digital check-ins and upselling. This streamlines operations, boosts efficiency, and increases revenue, making it essential for scalable property management. Chekin claims to save 87% of time per booking with their solutions.

🏨 Villa Marina Capri, situated on Capri Island, transformed from a family villa to a boutique hotel in 2008. Founded by Carmela in 1924, it was revitalized by Francesca Guarino. The hotel boasts 21 unique rooms, a “Stai” SPA, and the Ziqù restaurant led by Chef Manuele Cataruzza. Architects Massimo Esposito and Valentina Pisani preserved its charm. Partnering with Serenissima Informatica, Villa Marina integrates digital innovations like protel, Mèta Hotel Web, iSelz, and Power BI for enhanced guest experiences.

🌏 Arabia Saudita, 7-11 novembre: Oltre 160 Stati membri e organizzazioni globali parteciperanno alla 26ª Assemblea Generale delle Nazioni Unite sul Turismo. Tema centrale: "Turismo basato sull'intelligenza artificiale: ridefinire il futuro." Si discuterà di un futuro sostenibile per il settore, pianificando i prossimi 50 anni. L'evento includerà riunioni specializzate e l'elezione del nuovo Segretario Generale del Turismo.