Iniziativa eco-responsabile e CSR

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👁 Francesco Cusati, an avid traveler, works as a computer science teacher specialized in digital accessibility at the Istituto dei Ciechi di Milano, a grand 19th-century building in an elegant area of Milan. At 19, Cusati lost his sight and he cherishes non-visual experiences, especially tactile ones, during his trips from Patagonia to Australia. Museums like the Ermitage in St. Petersburg allowed him to touch Canova sculptures, creating memorable experiences. The British Museum in London uses replicas, but touching originals adds immense value. Cusati emphasizes the importance of training staff to improve museum accessibility for visually impaired visitors. In hotels, simple things like having raised numbers on doors can be a significant help. Technology is beneficial, but human guides remain essential. Cusati has organized several travels himself, despite some initial reluctance from agencies. He also appreciates initiatives like "San Siro per tutti," offering live audio descriptions of football matches for the visually impaired.

🏖️ Luigi Porro, CEO of Travel Expert, launched a new training program for its network of 80 travel consultants to stay abreast of evolving tourism market trends and digital strategies. Two educational paths offered: an intensive Master in Lead Management in partnership with Marketing Digital Mind, and a one-to-one course with a specialized coach in tourism marketing. The Master program began in mid-September, focusing on digital marketing strategies, social media platform management, and customer acquisition and retention. The one-to-one coaching offers personalized advice and strategies.

🏖️ Malaysia sees a surge in Italian tourist arrivals from January to June 2024, surpassing pre-pandemic levels with an 11.2% growth compared to the same period in 2019. During these six months, Malaysia welcomed 24,561 visitors from Italy, a 52.8% increase from 2023. Italy ranks as the fifth-largest European market for Malaysian tourism, with June 2024 recording a record high of 3,780 Italian arrivals. Malaysia aims to host 27.3 million arrivals in 2024 and targets 35.6 million international tourists by 2026. Datuk Manoharan Periasamy, Director General of Tourism Malaysia, highlights Italy among the top five European markets and anticipates more Italian tourists in the coming years. Visit Malaysia 2026 focuses on cultural richness and sustainable tourism.

🌍 Zurab Pololikashvili of UN Tourism emphasized sustainable tourism as the G20's top priority during a meeting in Belem, Brazil, highlighting its role in empowering local communities and tackling climate change post-Covid. He advocated for a shift towards a circular economy benefiting the environment and local populations, stressing the sector's reliance on biodiversity, climate stability, and natural resources for resilience.

💳 Adyen, a financial technology platform, conducted the Adyen Index Hospitality Report 2024 to study payment preferences among consumers and hoteliers. Findings include: 53% of consumers value payment options, 66% have a preferred payment method, and 49% would spend more with more choices. 71% of hotels recognize the importance of offering payment variety, 64% plan to accept more payment methods, 62% will offer international methods, and 67% of travelers consider free cancellation within 24-48 hours crucial. Concerns over fraud affect 68% of consumers, and 55% of hotels consider phone payments favored by guests, yet only 2% of customers prefer it. Payment issues, such as card denial or delayed charges, impact the likelihood of returning customers.

✈ British Airways commits over £9 million for a six-year carbon removal credits agreement. In Scotland, the airline sponsors a project capturing CO2 from whisky distilleries, utilizing it to produce construction materials. Also included are rock erosion prevention and reforestation projects. The director of sustainability, Carrie Harris, emphasizes the importance of such initiatives for stimulating the carbon removal market.

💾 Confindustria awarded Grimaldi Group the "Bollino per l’Alternanza di Qualità" (BAQ) for the second consecutive year, recognizing their contribution to training new generations. The BAQ honors Pcto initiatives, fostering collaborations with high schools and professional training centers. Francesca Marino of Grimaldi Lines, proud of their seventh consecutive BAQ, stresses its significance in bridging education and work, promoting active citizenship, and enhancing cross-curricular skills and career guidance.

✈ Alessio Quaranta, Director General of Enac and President of Ecac, spoke at the Malaysia Aviation Safety Seminar 2024 in Kuala Lumpur, highlighting the link between safety, security, and sustainability goals. Quaranta emphasized the importance of an integrated approach to safety and sustainability for a responsible aviation future and the harmonization of rules to ensure no country is left behind.

🏠 In the Bolognese hills, Palazzo di Varignana Resort & Spa is becoming a luxury tourism hotspot in Italy, offering 140 rooms and suites for leisure and business, including conference rooms and event spaces. Its VarSana Spa spans over 3,700 square meters, complemented by a three-hectare garden with an outdoor pool, and a unique dining experience in a converted royal train carriage. The resort emphasizes well-being, gastronomy, and culture, with Il Palazzo Restaurant highlighting local cuisine and sustainable practices.