Iniziativa eco-responsabile e CSR

🏖️ Quality Group and Mistral Tour celebrate their 25th and 50th anniversaries, respectively. Quality Group, started in October 1999, has grown from 35 people, 5 brands, and 21 destinations to 270 employees, 9 brands, and over 200 global destinations. Mistral Tour was founded in 1975 during Italy's years of protest and China's opening to the outside world. Both companies have adapted to changing demands for authentic, sustainable experiences. Marco Peci, Quality Group's Commercial Director, emphasizes product quality and sustainable growth, while Michele Serra, President of Quality Group, focuses on human capital in an increasingly virtual and interconnected world. A new image for their catalogs will be unveiled in January 2025.

🍀 In Lignano Sabbiadoro, Emilio De Risi reflects on tourism and life balance topics at the informal event 'Aspettando TTG' hosted by Hotel President Lignano. The advertorial 'ski big with a smaller footprint' in The Guardian, featuring Austria's sustainable ski resorts with renewable energy and limited artificial snow use, is highlighted for its sober tone. Accor CEO Sébastien Bazin plans to expand beyond the current 47 brands. Disney hikes park prices by 6% and annual pass rates by 6-20%, marking its 22nd increase in 35 years. Open-air accommodations in Italy will be excluded from property tax calculations starting January 2025. LVMH eyes a 30% stake in French Bloom, a non-alcoholic champagne producer. Pizza Hut's unique CV delivery campaign through pizza box resumes in New York captures attention.

🏨 Fiera Hotel in Bolzano is focusing on sustainability from October 21 to 24, introducing three special tours exploring themes like guest-resident connections and 360-degree sustainability. Tours start on October 22 with visits to projects by architects Stefan Marx, Elke Ladurner, Zeno Bampi, and Biquadra. On October 23, Tours 2 and 3 feature visits to Casa al Sole and Hotel Adler, with stories of maintaining building originality. The event will attract over 400 exhibitors and 18,000 visitors, alongside thematic talks and the Hotel Sustainability Award in four categories.

🏖 At TTG 2024, Italy's premier international tourism fair, the new edition of the travel book "Borghi del Regionale" was revealed, highlighting its collaboration with "I Borghi più belli d’Italia". The project promotes sustainable tourism and the appreciation of Italy's small historic and cultural villages, with seven new additions accessible through Treno+Link solutions: Deiva Marina, Diano Castello, Borgo Valsugana, Palmanova, Cisternino, Tropea, Gerace, and Militello in Val di Catania. This intermodal transport integration facilitates eco-friendly travel and is available digitally on Trenitalia.com.

Hai mai cercato il tuo hotel su Google o Bing e trovato annunci di altri siti che utilizzavano il nome della tua struttura? Questo fenomeno, noto come brandjacking, può danneggiare…

👁 Francesco Cusati, an avid traveler, works as a computer science teacher specialized in digital accessibility at the Istituto dei Ciechi di Milano, a grand 19th-century building in an elegant area of Milan. At 19, Cusati lost his sight and he cherishes non-visual experiences, especially tactile ones, during his trips from Patagonia to Australia. Museums like the Ermitage in St. Petersburg allowed him to touch Canova sculptures, creating memorable experiences. The British Museum in London uses replicas, but touching originals adds immense value. Cusati emphasizes the importance of training staff to improve museum accessibility for visually impaired visitors. In hotels, simple things like having raised numbers on doors can be a significant help. Technology is beneficial, but human guides remain essential. Cusati has organized several travels himself, despite some initial reluctance from agencies. He also appreciates initiatives like "San Siro per tutti," offering live audio descriptions of football matches for the visually impaired.

🏖️ Luigi Porro, CEO of Travel Expert, launched a new training program for its network of 80 travel consultants to stay abreast of evolving tourism market trends and digital strategies. Two educational paths offered: an intensive Master in Lead Management in partnership with Marketing Digital Mind, and a one-to-one course with a specialized coach in tourism marketing. The Master program began in mid-September, focusing on digital marketing strategies, social media platform management, and customer acquisition and retention. The one-to-one coaching offers personalized advice and strategies.

🏖️ Malaysia sees a surge in Italian tourist arrivals from January to June 2024, surpassing pre-pandemic levels with an 11.2% growth compared to the same period in 2019. During these six months, Malaysia welcomed 24,561 visitors from Italy, a 52.8% increase from 2023. Italy ranks as the fifth-largest European market for Malaysian tourism, with June 2024 recording a record high of 3,780 Italian arrivals. Malaysia aims to host 27.3 million arrivals in 2024 and targets 35.6 million international tourists by 2026. Datuk Manoharan Periasamy, Director General of Tourism Malaysia, highlights Italy among the top five European markets and anticipates more Italian tourists in the coming years. Visit Malaysia 2026 focuses on cultural richness and sustainable tourism.

🌍 Zurab Pololikashvili of UN Tourism emphasized sustainable tourism as the G20's top priority during a meeting in Belem, Brazil, highlighting its role in empowering local communities and tackling climate change post-Covid. He advocated for a shift towards a circular economy benefiting the environment and local populations, stressing the sector's reliance on biodiversity, climate stability, and natural resources for resilience.

💳 Adyen, a financial technology platform, conducted the Adyen Index Hospitality Report 2024 to study payment preferences among consumers and hoteliers. Findings include: 53% of consumers value payment options, 66% have a preferred payment method, and 49% would spend more with more choices. 71% of hotels recognize the importance of offering payment variety, 64% plan to accept more payment methods, 62% will offer international methods, and 67% of travelers consider free cancellation within 24-48 hours crucial. Concerns over fraud affect 68% of consumers, and 55% of hotels consider phone payments favored by guests, yet only 2% of customers prefer it. Payment issues, such as card denial or delayed charges, impact the likelihood of returning customers.