Iniziativa eco-responsabile e CSR

🏖️ Swedish firm Qarlbo AB and its Italian hospitality enterprise Erqole launched the luxury brand Miramis. Launch properties in Southern Tuscany include the 2023-opened Hotel La Roqqa and Isolotto Beach Club in Porto Ercole, and the soon-to-be renovated Hotel Torre di Cala Piccola in Porto Santo Stefano and Fattoria La Capitana in Magliano. Qarlbo Hospitality's CEO Flavio Bucciarelli emphasizes local enhancement and long-term vision, while Erqole's CEO Stefano Cuoco stresses commitment to authentic, personalized hospitality.

🚂 Iryo, active since November 25, 2022, celebrates two years in the Iberian market, transporting over 13 million passengers. With 65 daily connections and a fleet of 20 Frecciarossa trains, the company links 11 cities, including Madrid, Barcelona, Zaragoza, and others. Simone Gorini, CEO, highlights the importance of 2024 as the first full year of operations for all routes. The summer season saw a 77.43% load factor with 2.1 million passengers. The most popular route was Barcelona-Seville. Iryo's trains are 94% recyclable and use 100% renewable energy, with a focus on intermodal transport solutions.

🌱 Relais & Châteaux partners with UNESCO to promote sustainability. President Laurent Gardinier aims to integrate personal enrichment with environmental, social, and economic goals. UNESCO's Director-General Audrey Azoulay emphasizes changing food visions and practices for human-environment balance. The company launches 'In harmony with the planet: 12 Commitments for Sustainability', focusing on preserving culinary traditions, promoting biodiversity, and daily actions towards a more humane world. Commitments supported by UNESCO and Relais & Châteaux associates at their annual congress.

🏳️‍🌈 At the 8th Qprize edition in 2024, Noto, Provicetown, Starhotels, Lufthansa, Royal Caribbean International, and Viaggi Off were recognized for their social sustainability efforts, particularly in the LGBTQ+ community. Andrea Corsini, director of Qmagazine, highlighted the importance of showcasing ethical market offerings. The event was supported by Serravalle Designer Outlet, Ita Airways, AITGL, ELTA, and IGLTA.

📊 The World Travel and Tourism Council (WTTC) reports a 27% increase in global travel and tourism companies setting climate goals over three years, with over half now actively engaged in emissions reduction. In the second edition of the Net Zero Roadmap, 53% of the top 250 companies have set clear climate targets, up from 42% in 2021. One-third of these companies aim for Science-Based Targets initiative (SBTi) goals, doubling the number since 2021. The travel sector accounted for 6.5% of global emissions in 2023, a decrease from 7.8% in 2019; this represents a 10.2% reduction in the sector's greenhouse gas intensity. The airline industry reduced carbon intensity by 6%, while cruise and lodging sectors decreased theirs by 11% since 2019.

🌊 Coastal and marine tourism protection from climate change effects estimated to cost $65 billion annually, reports the World Travel & Tourism Council (WTTC) at Ocean Action Day, COP29 in Baku. Global direct emission reductions to cost around $30 billion, with $1.5 trillion in business generated in 2023, supporting 52 million jobs worldwide, accounting for 50% of all tourism spending and contributing 0.8% to global greenhouse gas emissions.

🗻 Protecting coastal and marine tourism from climate change will cost $65 billion annually, according to the World Travel & Tourism Council's report presented at COP29 in Baku. The sector, which generated $1.5 trillion and supported 52 million jobs globally in 2023, accounts for 50% of all tourism spending and contributes 0.8% to global greenhouse gas emissions. Direct emission reductions are estimated at $30 billion globally. The report is a collaboration between the WTTC, Iberostar Group, and Oxford Economics.

✈️ At COP29 in Baku, Azerbaijan, the WTTC revealed a 27% increase over the past three years in travel and tourism companies setting climate goals, with 53% of the top 250 companies now committed, up from 42% in 2021. A third of these companies are dedicated to meeting Science-Based Targets (SBTi). The updated Net Zero Roadmap introduces an enhanced decarbonization framework. 75% of global travelers now want more sustainable travel options. The aviation sector achieved a 6% carbon intensity reduction from 2019, while the cruise and lodging sectors both saw an 11% reduction. Julia Simpson, President and CEO of WTTC, emphasizes the urgency of climate action in the industry.

🏖️ Italian Tourism Minister Daniela Santanchè highlighted Italy's role in prioritizing tourism within the G7 economies. The recent G7 Tourism meeting emphasized tourism as a sustainable growth driver and a peace promoter through intercultural understanding. The G7 ministers adopted a document focusing on sustainable development aligned with the UN's 2030 Agenda, emphasizing human capital, digital technology, and artificial intelligence for innovative and sustainable tourism development. Key strategies include promoting sustainable tourism skills and preventing data misuse, such as fake reviews.

🚀 UrbanV, an Italian vertiport network operator, has partnered with Cluster2, managing 22 airports in Saudi Arabia, to develop Advanced Air Mobility (Aam) and Urban Air Mobility (Uam). They aim to facilitate commercial flights and conduct feasibility studies for Aam integration at Saudi airports. Pilot programs for electric vertical take-off and landing (eVTOL) vehicles will target emergency medical services, VIP transport, and cargo logistics. Both companies support Saudi Arabia's Vision 2030 sustainability goals, including zero-emission eVTOLs and eco-friendly vertiport designs.