Iniziativa eco-responsabile e CSR

🌊 Coastal and marine tourism protection from climate change effects estimated to cost $65 billion annually, reports the World Travel & Tourism Council (WTTC) at Ocean Action Day, COP29 in Baku. Global direct emission reductions to cost around $30 billion, with $1.5 trillion in business generated in 2023, supporting 52 million jobs worldwide, accounting for 50% of all tourism spending and contributing 0.8% to global greenhouse gas emissions.

🗻 Protecting coastal and marine tourism from climate change will cost $65 billion annually, according to the World Travel & Tourism Council's report presented at COP29 in Baku. The sector, which generated $1.5 trillion and supported 52 million jobs globally in 2023, accounts for 50% of all tourism spending and contributes 0.8% to global greenhouse gas emissions. Direct emission reductions are estimated at $30 billion globally. The report is a collaboration between the WTTC, Iberostar Group, and Oxford Economics.

✈️ At COP29 in Baku, Azerbaijan, the WTTC revealed a 27% increase over the past three years in travel and tourism companies setting climate goals, with 53% of the top 250 companies now committed, up from 42% in 2021. A third of these companies are dedicated to meeting Science-Based Targets (SBTi). The updated Net Zero Roadmap introduces an enhanced decarbonization framework. 75% of global travelers now want more sustainable travel options. The aviation sector achieved a 6% carbon intensity reduction from 2019, while the cruise and lodging sectors both saw an 11% reduction. Julia Simpson, President and CEO of WTTC, emphasizes the urgency of climate action in the industry.

🏖️ Italian Tourism Minister Daniela Santanchè highlighted Italy's role in prioritizing tourism within the G7 economies. The recent G7 Tourism meeting emphasized tourism as a sustainable growth driver and a peace promoter through intercultural understanding. The G7 ministers adopted a document focusing on sustainable development aligned with the UN's 2030 Agenda, emphasizing human capital, digital technology, and artificial intelligence for innovative and sustainable tourism development. Key strategies include promoting sustainable tourism skills and preventing data misuse, such as fake reviews.

🚀 UrbanV, an Italian vertiport network operator, has partnered with Cluster2, managing 22 airports in Saudi Arabia, to develop Advanced Air Mobility (Aam) and Urban Air Mobility (Uam). They aim to facilitate commercial flights and conduct feasibility studies for Aam integration at Saudi airports. Pilot programs for electric vertical take-off and landing (eVTOL) vehicles will target emergency medical services, VIP transport, and cargo logistics. Both companies support Saudi Arabia's Vision 2030 sustainability goals, including zero-emission eVTOLs and eco-friendly vertiport designs.

🏖️ The EU-funded "FuTOURiSME" initiative provides 1.8 million euros to support tourism SMEs in adopting innovative, sustainable, and digital solutions. Eligible participants include tourism SMEs from Cyprus, France, Greece, Italy, and Spain, registered for at least one year. Projects eligible for funding of 30,000€ each must align with EU priorities and cover one of several themes, such as sustainable strategies, mobility, circular services, green transitions, networking, digitalization, and skill development. Applications must be submitted by 27 November 2024, 17:00 Italian time. Selected projects, with a maximum duration of 12 months, receive an initial 20% pre-financing, followed by further payments after intermediate and final evaluations.

🌍 Kel 12, committed to sustainability, attends COP29 in Baku, Azerbaijan, after signing the Glasgow Declaration on Climate Action in Tourism in 2023. Angelica Pastorella, the company's sustainability project manager and anthropologist, views the conference as an opportunity to engage internationally on climate strategies in tourism and share best practices for sustainability policies. Kel 12's participation underscores the need for a global, cohesive climate action plan in tourism.

🏕 Outdoor tourism in Italy has evolved into a sector with over 2,600 facilities and about 1.5 million beds. The conference "Il Futuro è open air" took place on October 21 in Lazise (VR), organized by FAITA-Federcamping. Italy expects 11.4 million arrivals in 2024, a 3.5% increase from 2023, with 71 million presences (+1.3% from 2023) and an annual turnover of 8 billion euros. Veneto leads with 17.7% of beds, followed by Tuscany (14%) and others. The sector aims for longer seasons and is focusing on staff training and digital skills. Lake Garda recorded a 73.8% occupancy in open-air facilities from March 21 to September 27, 2024, with Germany being the top market. Veneto had a 76% occupancy, with tourists mainly from Germany (60%), the Netherlands (14%), and Italy (6.3%). Lombardy also reported strong performance, while Trentino's open-air structures offered over 6,000 beds, with Dutch tourists staying the longest (13 days on average).

🏖️ In 2024, over 50% of travelers indicated climate change would impact their vacation choices, favoring cooler destinations to escape heat. Companies like Intrepid Travel encourage tourism to unique, lesser-known locations such as Greenland, Ghana, Mongolia, and Australia, focusing on sustainable travel to combat overtourism. The Scottish term "hurkle-durkling" highlights a trend where vacationers prioritize rest and relaxation. Culinary tourism is increasingly central to the travel experience, with a shift towards authentic, local food festivals and experiences. The tourism industry in 2025 is driven by sustainable practices, innovation, authenticity, and responsibility.

🌱 Sustainable tourism is growing, and eco-friendly hotels are becoming a popular choice for travelers. Digital marketing strategies tailored to promote eco-friendly initiatives can increase online visibility and market position. Key tips include creating a website that highlights sustainability, storytelling on social media, targeted search and display advertising campaigns, optimizing Google My Business for eco-hotels, offering eco-sustainable packages, personalizing booking engine offers, and utilizing influencer marketing. These efforts can make an eco-hotel an irresistible destination for eco-conscious travelers.