Il travel si trasforma, cresce l’attenzione ai costi
🏆 Global travel post-Covid sees a shift as only 35% of consumers prioritize travel and are willing to increase budgets. Winter 2025 forecasts suggest a mere 1% growth in leisure travel spending and 3% in business travel. Economic choices (42%), shorter trips (33%), and high inflation (31%) impact budgets. U.S. travelers lead in close-to-home destinations at 37%, followed by UAE (28%) and UK (27%), with Italians at 20%. Last-minute bookings surge by 10%, apartment demand up by 3%, while hotel demand drops by 3%. Group travel is expected to rise by 4%, driven by business travel. With 50% concerned about overtourism and 20% cancelling trips to crowded places, sustainability is important, with 40% willing to pay 30% more for eco-friendly travel options, with Americans most willing, then Brits and Germans.
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