Iniziativa eco-responsabile e CSR

🏡 Gabriele Gneri, managing director of Hotelsdoctors, highlights a business model transformation for hotels through 'regenerative hospitality', a more ambitious and inclusive sustainability model. Regenerative hospitality aims for a tangible positive impact on local communities and ecosystems, beyond just reducing harm. Examples include a resort in Jamaica that helped start a local bottled water supply company. This approach is currently more prevalent in peripheral luxury hotels with about 30 to 40 rooms, but it is expected to be adopted by all types of hotel structures in the future.

🛍 Village Land of Fashion joins MeliáRewards program, enhancing luxury shopping with tourism experiences and benefits such as dedicated promotions, custom experiences, and points earning. Double points available on purchases until February 28. Land of Fashion Group operates five shopping centers: Franciacorta Village (BS), Valdichiana Village (AR), Mantova Village (MN), Palmanova Village (UD), and Puglia Village (BA).

💡 In the hospitality world, sustainability has transitioned from an option to a necessity, emphasizing energy conservation education for guests. Practices like turning off lights and electronics when not in use, using air conditioning and heating responsibly, reducing hot water use, and maximizing natural light are highlighted. Ok Home provides innovative technologies such as automatic power-off systems when guests are absent, Easy Split for air conditioning efficiency, and Clima Control for maintaining comfortable temperatures—all contributing to sustainable resource management. These measures not only benefit the environment but also enhance the property's reputation for sustainability.

🏊 In Greece, to conserve water amidst drought, future swimming pools may be filled with seawater, a measure promoted by Tourism Minister Elena Rapti. TripAdvisor collaborates with AI firm Perplexity to improve travel advice. Singapore's passport ranks highest globally—access to 195 destinations without a visa—while Italy's, among others, allows visa-free entry to 192. The 'Via degli dei,' a trek from Bologna to Florence, received GSTC certification. In 2024, it saw over 23,000 hikers and generated €12 million. Italy's real estate investment in tourism reached €1.8 billion, 18% of the total, with Rome, Venice, Milan, and Forte dei Marmi leading. QC Spa of Wonders plans a €20 million wellness and hotel project in Mandello del Lario. MSC aims to challenge Carnival and Royal Caribbean in the U.S. cruise market with a 60-second Super Bowl ad featuring celebrities, with a 30-second slot costing $7 million.

🎭 Giuseppe Ira, President of Leolandia Group, announced a €12.5 million bond issued by Leolandia Holding Spa to accelerate growth and invest in theme park enhancements and environmental initiatives. Banca Finint structured and placed the 6-year bond, subscribed by Ver Capital SGR, Finint Investments, and Solution Bank. The bond will extend Leolandia's offerings to children up to 12 years and includes 10 attractions with 2 new ones opening by summer. Aiming for a 20% visitor increase over 2024's one million, Leolandia also plans sustainable tourism infrastructure upgrades, including a photovoltaic system for energy self-sufficiency.

🏖️ The Sense Experience Resort, a five-star establishment in Tuscany, is set within a five-hectare natural park, emphasizing personalized experiences, sustainability, and the region's charm. Upgrades include coastal dune requalification, sustainable materials, new luxury suites, an exclusive Spa with indoor and outdoor pools, and the Eatè restaurant, aspiring for a Michelin star. The resort focuses on responsible tourism, local professional development through an Academy, and eco-friendly initiatives like km0 drinking water, rainwater harvesting, recycling over 70% of waste, and planting over 7,000 indigenous plants. It caters to international guests from the U.S., the U.K., and Switzerland.

🏡 The Best Western Hotel Cristallo in Rovigo achieved the Green Key certification, an international recognition for responsible and sustainable hospitality. This certification rewards the hotel's efforts in reducing energy and water consumption, responsible waste management, use of certified detergents, and selecting local and organic products for dining. Walter Marcheselli, president of BWH Hotels Italia & Malta, highlighted sustainability as a moral obligation and opportunity. The hotel features spacious rooms, a modern meeting center for up to 200 people, and is conveniently located near the railway station and Cen.Ser. fair center.

✈️ In 2025, Acc Aviation predicts private jet travel will redefine luxury with personalization, sustainability, and exclusive experiences. Charlie Wilcox, director of travel at ACC Aviation, notes a shift towards meaningful, transformative, and sustainable trips. Trends include sustainable luxury, experiences over destinations, year-round travel to the Mediterranean, wellness retreats, and access to global events, with private jets facilitating trips to niche destinations like Bhutan, Tunisia, and Mongolia. Private Mediterranean travel is popular, with lesser-known islands like Milos and Syros attracting discerning travelers. Wellness travel will grow, highlighting places like Bali and Tulum, while private jets will offer flexible travel to high-profile events like the Cannes Film Festival.

🚲 A new cycle-pedestrian path named 'Pedalaria' connects Rome to Fiumicino Airport, inaugurated today by government commissioner Roberto Gualtieri, Fiumicino's mayor Mario Baccini, Aeroporti di Roma's president Vincenzo Nunziata, CEO Marco Troncone, and priest Giovanni Soccorsi. The project, part of the Holy Year initiatives, complements the November 5 agreement for a 10-kilometer lit path linking Roma Urbe Airport to Fiumicino, promoting sustainable mobility and a different way to experience Rome.

🎢 Disney Cruise Line plans to expand its fleet with four new ships between 2027 and 2031. Three ships will be in a new class and one will join the existing Wish class. Built by Meyer Werft in Germany, the new class ships will each carry 3,000 guests, weigh approximately 100,000 gross tons, and are 20% larger than the Disney Magic class. Deliveries for these are scheduled for 2029, 2030, and 2031. Emphasizing sustainability, they feature aerodynamic hulls, advanced propulsion, and energy-saving operations. They can run on various fuels, including treated vegetable oil and renewable methanol, and are adaptable to future fuel alternatives. The Disney Wish twin, along with Disney Treasure and Disney Destiny, to be delivered in 2027, will accommodate 4,000 passengers and operate on LNG. The expansion aligns with The Walt Disney Company's 2030 environmental goals.