Iniziativa eco-responsabile e CSR

🌱 Don't discard vegetable cooking water; it's a nutrient-rich natural broth for cooking rice, pasta, soups, stews, baking bread, pizza, and focaccia. Use it as a chemical-free fertilizer for plants, containing potassium, iron, and calcium—ensure it's salt-free and at room temperature. This practice enhances diet quality, plant health, and promotes environmental sustainability.

🏖️ The Centro Studi Turistici di Firenze predicts for August nearly 86 million overnight stays in official accommodations in Italy, 20% of the year's total, with Italian demand matching the previous year and foreign visits growing. Italian market expected at 49.5 million overnight stays (58%), foreign markets around 36.3 million. Northeast regions will see 41.5% of stays, South and Islands 20.8 million (24.3%), Center Italy 18 million (20.9%), and Northwest 11.4 million (13.3%). Assoturismo's president, Vittorio Messina, notes internal tourism fatigue, family purchasing power loss, and climate events affecting short vacations.

🏕 Sandaya, a French luxury camping group, appoints Italian hotel industry expert Roberto Franchi as CEO for its European expansion starting in Italy. Following the acquisition from Pgim, Sandaya now owns four high-end campgrounds: Europa Camping Village, International Camping Etruria, Pianacce Camping Village, and Toscana Bella Camping Village. Franchi will oversee the integration and development of these new acquisitions within their growth strategy across Europe including Spain and Belgium.

🛡 Ikea's VILBORG semi-opaque curtains measure 145×300 cm per panel and are sold in pairs. Their beige color adds versatility, fitting any room color scheme. Originally priced at 59,95€, they are now available for 49,95€, after a 10€ discount. Designed for easy installation, they can be hung using a curtain rod, track, or with RIKTIG hooks for creating pleats. These curtains enhance privacy, thermal and acoustic insulation, and can contribute to energy cost savings by blocking drafts and heat.

🏫 Transform old pallets into stylish seats with a touch of creativity. Pallets, often free or low-cost, offer infinite customization possibilities. For a comfortable addition, include soft cushions. The reclining pallet chair adjusts for maximum comfort, while a chair with wheels adds practicality and modernity, easily blending with different decor styles. The pallet's versatility caters to both contemporary and rustic designs, allowing for a personalized and eco-friendly home furnishing experience.

🖨 The Abruzzo, Lazio e Molise National Park received its second renewal of the European Charter for Sustainable Tourism for 2024-2028. Visitors can choose from 3 fully certified sustainable tourism packages, as announced by President Giovanni Cannata. Only 4 Italian national parks have initiated the third level of the Charter.

🌟 Italo received a €1.4 billion 'green' bank loan for fleet expansion and is committed to monitoring and reducing emissions as highlighted in their Sustainability Report 2023. CEO Gianbattista La Rocca notes Italo's dedication to shared value and future growth aligned with the Corporate Sustainability Due Diligence Directive (CSDDD), preparing for the Corporate Sustainability Reporting Directive (CSRD) regulations effective from 2025.

🚲 KLM joined the sustainable mobility initiative in Milan, integrating its 'Adotta una ciclabile' project, launched in October 2023 with PisteCiclabili.com. As the third major metropolitan area, Milan's targeted cycle path from Corelli-Idroscalo to Linate Airport will be maintained by KLM. The commitment extends until 2026, involving workers from vulnerable groups, highlighting the social impact of the initiative. General Manager for Italy, Eléonore Tramus, champions the project's acceptance and influence.

🚢 In Maiorca, a week after a large anti-tourism protest, Minorca saw about 250 locals join a smaller demonstration organized by Menys Turisme, Mas Vida on the beach, forming "SOS" with their bodies. They're challenging mass tourism's effects, such as unaffordable housing due to tourist apartments driving up prices. Previously, 10,000 protesters in Palma de Maiorca, with others in the Canary Islands and Barcelona, opposed mass tourism. The Balearic Islands attracted 14 million tourists last year.

🚗 Itabus partners with Enilive, adopting HVOlution biocarburante diesel for its fleet of 100 long-distance passenger buses in Italy, following a 2021 agreement. Itabus, now part of the Italo group since May, serves 14 regions with 500 daily departures across over 85 cities. CEO Francesco Fiore emphasizes sustainability and emission reduction as core to Itabus' strategy, with a push for intermodal solutions connecting strategic hubs.