Il biologico in Italia: crescita, valori e nuove sfide comunicative
📊 In 2024, Nomisma revealed that 93% of Italians aged 18-65 bought at least one organic product, a significant increase from 50% in 2012. However, 50% of consumers are uninformed about the "Zero Residue" claim, with 23% equating or considering it superior to organic certification. The "Being Organic in EU" campaign by FederBio and Naturland aims to educate on organic values amidst rising green claims confusion. ????
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