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SiVola sponsor del FantaSanremo: via al concorso a premi

🎵 SiVola, an Italian travel tech firm, launches a contest during FantaSanremo offering five €1000 gift cards for any destination from their catalog to lucky players. Participants must join the 313,000-member SiVola League, create a team of singers, and register for the contest. Winners will be chosen by a final draw. Additionally, a secret daily bonus will be revealed on February 15 to help contestants gain extra points and climb the FantaSanremo rankings. Daniela Sparano, SiVola's marketing manager, highlights the synergy between travel, experiences, and the gaming phenomenon.
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Con Boscolo alla scoperta del Caucaso, i nuovi itinerari

🗽 Boscolo to feature Armenia, Georgia, and Azerbaijan in their 2025 tours of the Caucasus. Vera Rodaro highlights the region's vast potential, historical significance, and high-quality local cuisine. The 8-day "Armenia millenaria" tour focuses on Armenia's rich cultural heritage, including the ancient Khor Virap monastery and the visible Mount Ararat. The 9-day "Armenia and Georgia" tour explores Georgia's highest Caucasus mountains, ancient capital Mtskheta, and wine history. The "Azerbaijan and Georgia" 8-day tour showcases Azerbaijan's natural gas production, modern Baku contrasted with ancient Zoroastrian traditions and prehistoric sites in Gobustan Reserve.
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VisitBritain ed Expedia, partnership per la promozione internazionale

🎬 VisitBritain collaborated with Expedia Group for an international campaign, "Got The Shot," part of the "Starring GREAT Britain" promotion leveraging film tourism. Running through March, it targets potential European visitors, with research showing over 90% of UK potential visitors are keen on visiting film and TV locations. The campaign features a three-part series by BAFTA-winning director Chris Faith, with comedians Lara Ricote and Stevie Martin, immersive video content, digital ads, and an Expedia hub for bookings. UK tourism is estimated to bring in £32.5 billion in visitor spending by 2024.
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Trenitalia, il ritorno del Milano-Parigi e i nuovi progetti

🚃 Trenitalia resumes Milan-Paris service on April 1, aiming to expand high-speed rail in France. On June 15, the Paris-Marseille line will debut, enhancing Italy connections. With 40% growth since August 2023 on Paris-Lyon, Trenitalia France plans to double its 2024 figure of one million passengers in 2025. Future expansions include Milan-Monaco (2026), Milan-Berlin (2027-28), and Ljubljana. Trenitalia invests €1.3 billion for 46 new Etr 1000 trains starting February, focusing on integrated services and travel agency collaboration.
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Volotea, il record: 811 milioni di euro il fatturato 2024

💸 Volotea achieved a record year in 2024 with revenue of €811 million, a 17% increase from €694 million in 2023. EBITDA rose to €148 million (+54% from 2023) with an 18% margin, and operating profit (EBIT) hit €35 million. The airline operated 450 routes with over 75,000 flights (+10% from 2023), carrying 11.4 million passengers. It also opened three new bases in Brest, Rodez, and Bari, and grew its workforce by 15% to over 2,000 employees for the summer season. In Italy, Volotea transported over 3.8 million passengers (+9% from 2023) across 172 routes, with a 91% occupancy rate. Plans for 2025 include offering 12.7 million seats and operating over 75,000 flights, with 4.3 million seats for sale in Italy.
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Bluvacanze valorizza le adv con il Club Elite

📍 Club Elite of Bluvacanze launched a new initiative at Sharm El Sheikh's Sunrise Diamond Beach Resort, offering a 15-day training immersion for four agency groups. Claudio Busca, Bluvacanze's retail director, highlights the importance of training, visibility, and profitability, mentioning a €400,000+ in-house IT platform for business intelligence. The program aims to expand from 107 to 150 elite agencies by the end of 2025 to set an industry standard and ensure economic health by 2030. A series of informational and qualification events will start from March across all Bluvacanze divisions.
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Trinity ViaggiStudio: Argentina, Giappone e Scandinavia per l’anno all’estero

📖 Trinity ViaggiStudio offers study abroad programs for high school students in alternative destinations, including Argentina (for ages 14-18), Japan, and Northern Europe (for ages 15-17). Programs allow for stays of a trimestre, semestre, or a year without interrupting students' academic paths. Argentina's school year runs from March to November. Two accommodation options include the Exchange Program with volunteer host families and Exchange Plus with selected host families and private school enrollment for an additional fee. In Argentina, students attend a 5-day Orientation Camp in Córdoba with 10 hours of Spanish lessons. In Japan, prior Japanese knowledge is required for a full year, and good English for shorter stays. The Northern Europe program includes a 3-day Copenhagen Orientation Camp, with host family stays and excursions.
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