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‘Romagna autentica’ Il nuovo progetto di marketing

🏖️ "Romagna autentica" is a territorial marketing project presented by Chiara Astolfi from Visit Romagna, encompassing public and private sector efforts to enhance the regional hinterland. It features a content and ideas lab for eight valleys and 25 municipalities. The brand, supported by Gal L’Altra Romagna's investment in the Psr program, offers events, experiences, and itineraries for different types of tourism on a unique platform with 50 experiences, about 30 routes, and year-round events.
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Vueling decolla da Rimini, dal 2 luglio il volo per Barcellona

✈ Vueling launches direct flights from Rimini's Federico Fellini Airport to Barcelona's El Prat Airport starting July 2, with ticket sales already open. Flights will operate on an A320, twice weekly on Wednesdays and Sundays, with the inaugural flight scheduled for a 2nd July 8:00 AM departure and a 10:40 AM return. The first Sunday flight is on July 6, leaving Barcelona at 3:35 PM and Rimini at 6:15 PM. Mayor Jamil Sadegholvaad expresses satisfaction with the new route, noting its significance for the growth of the airport and region.
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L’Antartide secondo Quark Expedition: arriva World Voyager

🦣 Quark Expedition enhances Antarctica cruises with the new 168-passenger World Voyager for the 2026-2027 season, offering 43 departures across 13 itineraries. Book by May 31 for a 15% discount. The World Voyager features deluxe balcony suites, a theater, and a science center as part of the 'Science & Discovery' program. In collaboration with Friedlaender Lab at UC San Diego, guests can observe marine mammal experts during an 11-day expedition, studying whale behaviors, sounds, and migration routes, and experience new helicopter adventures.
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Royal Air Maroc, rotta verso Dakhla: i piani sull’Italia

📍 In 2024, Royal Air Maroc carried 500,000 passengers in Italy and plans for a new African destination, Dakhla, were revealed. New routes from Rabat and Madrid to Dakhla began in January. The airline's Italian network could expand beyond the current 40 weekly flights from six airports (Turin, Milan Malpensa, Venice, Bologna, Rome Fiumicino, and Naples) with the addition of 11 new Boeings in June. By 2037, the fleet is projected to increase from 70 to 200 aircraft, serving over 100 global destinations and 46 domestic routes, aiming for €9 billion in turnover and 31.6 million passengers, up from 7.2 million in 2024. Casablanca-Beijing flights have resumed, positioning the airline as a hub between the Americas, Europe, and Asia.
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La Campania punta sul turismo lento per crescere ancora

🏖 Felice Casucci, Tourism official of Campania, highlights the potential of "slow tourism" to internationalize lesser-known regional areas, aided by quality brands, such as 'Borghi Salute e Benessere,' 'Praesentia,' and 'Exempla.' Foreign pilgrims, unlike the 64% from North America and Asia who prefer Naples or Amalfi Coast, are targeted, especially those from Northern Europe. An information point at Rome Termini has been set up, and strategies also focus on sea routes. Campania's tourism, back to 22 million visitors as in 2019 (a 2 million increase from 2023), now has 20.1% seeking unique experiences. Average daily lodging expenses are €86 for Italians, €90 for foreigners, peaking at €159 for seniors, with an additional €95 spent on local activities (€182 for seniors).
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Belstay Hotels, fatturato in crescita nel 2024

💸 Belstay Hotels, in its second year, saw a revenue increase to €20.6 million in 2024, up 8% from 2023, with over 190,000 rooms sold across Milan, Venice Mestre, and Rome. The brand hosted over 320,000 guests (50% business, 40% leisure, 10% Mice), with a 12% business increase in the Mice segment and a 74% surge in the Sports segment. Roberto Di Tullio, CEO, highlights growth across all key performance indicators and market appreciation for the brand's high-quality hospitality and strong Italian tradition.
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Radisson Hotel Group, il 2024 in crescita e i programmi per il 2025

🏨 Radisson Hotel Group in 2024 added nearly 40,000 rooms globally. Elie Younes highlighted a successful year despite geopolitical changes and plans for 2025 focusing on growth and new business models. The Radisson Collection expanded to 70 hotels, including first-time acquisitions in Paris, Madrid, and a third in Riyadh, with new flagships in Rome and Srinagar, India. In collaboration with PPHE Hotel Group, they launched art'otel London Hoxton in May, with an art'otel Rome slated for early 2025, marking the brand's debut in Italy. Radisson Blu brought over 20 new properties, like those in Casablanca's financial district and Conakry, Guinea. Radisson RED entered markets such as Danang, Berlin, Auckland, Vientiane, and Abuja, with significant openings in Galway and Phuket Patong Beach. Launched in 2020, Radisson Individuals rapidly grew in the Apac region with nearly 15 new properties, including in India, Oman, Sardinia, Turkey, France, and the UK. The mid-scale brand prizeotel was rebranded to Prize by Radisson, with upcoming openings in Gdansk and Berlin. An Eastern Mauritius coast hotel is under development.
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Autentico e unico, il nuovo lusso secondo i t.o.

🏖️; Luxury travel is evolving, focusing on experiential luxury, which demands high specialization and effective storytelling. Andrea Grisdale, CEO of IC Bellagio, highlights the importance of impacting the local territory and community. Giorgio Scaramuzza from Alpitour's Ego brand emphasizes offering unique, authentic experiences, such as selecting natural structures in the Maldives rather than artificial islands. Gaetano Scancarello from Mangia’s discusses biofilia, where luxury is derived from nature-centered experiences. Stefano Bajona, founder of Onirikos, notes that luxury tourism requires hyper-specialization to create memorable, complex stories that aren't easily found or replicated online.
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