Sulle tavole trionfa il salutismo e convince giovani e senior
📈 GS1 Italy reported that 7.8% of 145,000 consumer products were new to shelves in 2024, contributing 3.2% to total revenue. Of these, 73.6% were food products, focusing on "rich-in" nutrients like proteins and vitamins, and "free-from" claims like "low-fat". 65% of new product sales came from 30% of buyers. Young, affluent consumers preferred vegan and sustainable options, while families and seniors opted for low-fat products.
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