Raffo&Fiera Milano Live: spirito pugliese protagonista della musica italiana
🍺 Raffo becomes the official beer sponsor for Fiera Milano Live's 2025 season, starting September 6 with Salmo's performance. Events run until September 27, featuring Emis Killa (September 10), Tony Boy (September 11), Sfera Ebbasta & Shiva (September 13), Ghali (September 20), and Gigi D'Agostino (September 27) near Milan. The brand's “Decisamente Puglieeese” experience includes Raffo Lavorazione Grezza, promotional materials, and digital initiatives. McCann crafted the creative concept; WPP Media manages social strategy.
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