Estate negativa per le vendite di bevande analcoliche: allarme per la filiera
📊 A few months before the Sugar Tax takes effect on January 1, 2026, ASSOBIBE expresses concern over a challenging summer 2025. Sales for June-August fell, with July seeing a -4.3% decline and August plummeting to -11.3% across key beverage segments like tonic waters (-4.2% in July, -11.3% in August), iced teas, and more. Giangiacomo Pierini of ASSOBIBE warns that these difficulties, alongside the impending tax, threaten industry stability, competitiveness, and Italian production.
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