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Redazione

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  • 2 min

Migliora le performance del tuo hotel con strategie di marketing vincenti

📈 Sojern's commission-based strategies boost profitability for Italian hoteliers through performance-driven marketing without upfront investments. Utilizing the "Pay on the Stay" model, hotels optimize marketing budgets, increase bookings, and enhance conversion rates. The Email Commission, supported by AI, integrates with hotel management systems for data-driven campaigns targeting ideal clients. By 2030, direct digital channels are expected to surpass OTAs. Repeat guests spend 67% more, highlighting personalized email campaigns as crucial for revenue growth.
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  • 3 min

Bonduelle debutta nella quinta gamma con ''I Contornissimi''

🥗 Bonduelle's new "I Contornissimi" line offers 10 ready-to-eat vegetable dishes, targeting Italian households (56.3%). Launched in March 2025, these dishes cater to time-starved consumers seeking quality and variety. Available in three lines: Ricettati Delicati, Saporiti, and Gratinare, each dish heats in 1-3 minutes. Packaging is designed for easy identification and microwave/oven use. Bonduelle supports the launch with in-store promotions and social media campaigns, maintaining its innovative market position.
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Due secoli di eccellenza: Gruppo Arc festeggia a Host 2025 200 anni di innovazione nel vetro

🥇 Gruppo Arc celebrates 200 years in 2025, marking two centuries as a leader in glass production. They will showcase at HostMilano 2025, a key Horeca sector event. Key brands, Arcoroc and Chef&Sommelier, will highlight their innovative, aesthetic, and sustainable designs. Key figures include Matthias Delrue and Giovanni Schiraldi. Mixologist Bruno Vanzan will enhance the stand experience. Visit Arc at Pavilion 9 – Stand C33.
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  • 1 min

VEA Group: Francesco Frova è il nuovo Direttore Commerciale e Marketing

📈 Francesco Frova joined VEA Group on October 6 as Commercial and Marketing Director. He will oversee the Sales and Marketing teams and supervise After Sales, aiming to strengthen VEA's global market presence. CEO Umberto Doglioni Majer expressed confidence in Frova's ability to contribute to the group's growth and innovation. This appointment aligns with VEA's strategy to enhance its leadership with high-profile talent to tackle market challenges and solidify its sector standing.
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L'arte del panettone arriva a Napoli con Iginio Massari

🧁 Lunedì 27 ottobre 2025, Napoli ospiterà una masterclass sul panettone con Iginio Massari presso MEPA Taste Academy, Pozzuoli. Organizzato da Molino Dallagiovanna, l'evento fa parte del progetto "Meet Massari R-evolution" iniziato nel 2018. Giacomo Pini parlerà di gestione moderna della pasticceria. Il tour ha toccato città come Barcellona e Tokyo dal 2023. L'appuntamento di Napoli è l'ultima tappa del 2025. Dettagli su dallagiovanna.it/mmr-2025-napoli.
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OraSì porta il bar italiano in versione vegetale a HostMilano 2025

🍌 Host Milano 2025, from October 17-21, OraSì will showcase a fully plant-based Italian bar at Pavilion 18 - Stand D11. New offerings include a banana beverage and plant-based frappé recipes by Jessica Pintossi. Events feature latte art by world champion Carmen Clemente on October 18 and 20, and the OraSì Barista Award on October 19. The event promotes plant-based innovation in the horeca sector, highlighting Italian quality and taste.
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Il sapore delle Dolomiti conquista la Francia: Denis Lovatel da Mauro Colagreco

🍕 Denis Lovatel and Mauro Colagreco will collaborate on October 16 at La Pecoranegra in Lyon for a special eight-course tasting menu, showcasing iconic pizzas and a joint creation. Lovatel is known for his sustainable, crispy pizza, using pure Dolomites water. Colagreco's three-star Michelin Mirazur, once the world's best restaurant, emphasizes local ingredients and creativity. This event celebrates pizza as a universal culinary language, merging high cuisine and pizza craftsmanship.
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Diageo Italia nomina Caoimhe McCabe Managing Director e punta sulla crescita nel Paese

🍺 Caoimhe McCabe, a seasoned Diageo professional with over ten years of experience, has been appointed as the new Managing Director of Diageo Italia. Significant strategic changes are underway, including moving the headquarters from Turin to Milan by October 2025. Diageo aims to double its business in Italy by 2030, investing in communication and creating job opportunities, positioning Italy as a key market in Europe and globally.
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  • 3 min

In Puglia il Convivio Agrivoltaico celebra il legame tra viticoltura e fotovoltaico

🍉 In October 2025, the "Convivio Agrivoltaico" took place in the "Vigna Agrivoltaica di Comunità" in Puglia, Italy. Organized by AIAS, the event showcased a pioneering agrivoltaic site initiated in 2010, integrating viticulture and pergola-style photovoltaics with 1 MW capacity over 12 hectares. The goal is to produce 120,000 bottles annually in ten years, up from the current 5,000. The event highlighted sustainable wine production and featured discussions, workshops, and wine tastings, emphasizing community and technological innovation.
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Festival del Baccalà di Sandrigo: la Norvegia celebra l’eccellenza dello stoccafisso in Italia

🐟 Festival del Baccalà alla Vicentina di Sandrigo concluded in 2025, highlighting the bond between Norway and Italy. The Norwegian Seafood Council reported a 15% drop in stoccafisso exports in volume (883 tons) for early 2025 due to reduced cod quotas. Despite this, Italian demand remains stable. Norwegian stoccafisso, with IGP recognition from Lofoten, continues enriching Italian cuisine for over five centuries, showcasing high protein and low-fat content, with evolving consumer preferences towards ready-to-cook/eat options.
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