Disaronno celebra 500 anni di Dolcevita italiana
🥂 Disaronno, the world's most consumed Italian liqueur, celebrates its 500th anniversary in 2025, with the introduction of "Disaronno Bar" in emerging areas of Italian cities. The initiative creates a "new-stalgia" vibe, blending traditional "Endless Dolcevita" with modern influences. Launching in April, Disaronno Day on April 19 coincides with the brand's quincentennial, starting at Milan's Bicchierino Bar. Celebrations extend to over 160 countries with a chance to win a trip to Rome and a globally-shared hashtag #Disaronno500cheers. A special "Dolcevita" cocktail, crafted by Patrick Pistolesi, is unveiled, containing 40ml Disaronno, 20ml Rabarbaro Zucca, 15ml The Busker Triple Cask Triple Smooth, 20ml lemon juice, 10ml pineapple juice, and 5ml Agave syrup. Disaronno's history began in 1525, associated with Bernardino Luini and the Reina family, leading to the creation of Illva Saronno in 1947. The brand's iconic square-capped, faceted glass bottle is recognized worldwide as an Italian style symbol.
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