Redazione

🛒 A recent study by AstraRicerche for Ichnusa brewery shows that 28% of Italians have littered glass bottles at least once, with 13% doing so in the last year. Ichnusa's awareness campaign "Se deve finire così, non beveteci nemmeno" enters its second year, aiming to discourage potential consumers from littering. The campaign's impact is substantial with 76% recall among Italians, and 87% reporting increased reflection on environmental respect. In addition to Sardinia, clean-up days with Legambiente are now also planned for Milan and Bologna. The initiative includes "Bidoni d’Autore" decorated by Sardinian artists for glass disposal.

🍾 Bord Bia, the Irish Food Board, will showcase at TUTTOFOOD 2025 (Pavilion 5, Stand F25) highlighting Irish food excellence, especially Irish Grass Fed Beef now with PGI status. Francesca Perfetto, Market Specialist for Bord Bia, emphasized the quality marking Irish agri-food production. Ireland's food and beverage sector exports surpassed €465 million in 2024, with Italy being a key market. The Bord Bia Quality Assured Beef follows the SBLAS (Sustainable Beef and Lamb Assurance Scheme) and is ISO 17065/2012 certified. Irish Grass Fed Beef has recently achieved EU PGI status, ensuring cattle are grass-fed for at least 90% of their diet and graze outdoors for a minimum of 220 days per year. This certification is linked to Ireland's Grass Fed Standard, initiated in 2020. Additionally, Irish organic beef is EU-certified, produced following organic agricultural practices. Origin Green is the world's only national food sustainability development program, involving over 77,000 farms and 300+ food and beverage companies, all committed to reducing carbon footprint and enhancing environmental performance. Ireland's exports in the food and beverage industry exceeded €17 billion in 2024, with beef exports to Italy valued at €233 million.

🍹 "VENTURO Aperitivo Mediterraneo" launches the "VENTURO BLU HOURS" tour across 10 Italian cities, from Milan to Catania, from April 17 to June 14, every Friday and Saturday. The tour will feature the signature Venturo Spritz cocktail in a 1:1:1 mix of 50ml VENTURO, 50ml sparkling wine, and 50ml soda. Consumers can win instant prizes by participating in a contest. Approximately 1000 bars are involved, with turquoise "blu bikers" promoting the event. Visit https://hashting.promo/venturo/BLUHOURS for details.

🍺 Over 75% of beer consumers value sustainability in their purchase decisions, a BVA Doxa survey for AssoBirra's Centro Informazione Birra (CIB) reveals. Gen Z prioritizes eco-friendly packaging (43%) and workplace health (24%); Millennials favor clean energy (37%); Gen X focuses on soil protection (56%) and local, seasonal production (47%). 77% believe breweries adopting sustainable practices are credible, while 65% are unaware of the term "greenwashing," with Gen Z being the most informed (44%). Consumers are willing to spend up to 10% more for sustainable beer, with 27% of Gen Z ready to pay up to 20% more. Sustainable agriculture (42%) and eco-packaging (37%) drive purchase choices, with Gen X valuing the former at 50%. Social media (75%) outpaces TV (56%) as the top source for sustainable practice information.