Redazione

💧 Global water filtration leader Culligan presents its Hoeca sector products and services at Tuttofood (stand D55 - hall 14) in Milan from May 5-8. Champion flair bartender Giorgio Facchinetti will demonstrate the importance of quality water in mixology. Italian consumer awareness of filtered water's quality and safety is nearly 100%, much higher than the European average of 70%. In Italy, 15% are regular and 40% are occasional filtered water consumers in restaurants, compared to under 10% and around 15% respectively in other European countries. Culligan Italy, with a team of over 1,000, achieved a 10% increase in turnover in 2023, reaching €220 million. Culligan International reported a $3.1 billion turnover in 2023, with an average annual growth of 30% from 2016 to 2023, serving over 155 million consumers annually, reducing plastic bottle use by 40 billion and CO2 emissions by over 5 billion kg. ????

🍻 Fever-Tree, a premium mixer brand, introduces 250 ml canned versions of their iconic flavors—Mediterranean Tonic Water, Ginger Beer, and Pink Grapefruit Soda—at TUTTOFOOD (Pavilion 14, Stand B38), positioned as sophisticated alcohol-free alternatives. Available from mid-April at Esselunga, Carrefour, and Despar with a recommended price of €1.49. Fever-Tree, launched in 2005, features all-natural ingredients, high effervescence, and premium quality, including the best quinine from the Rwanda-Congo border.