Redazione

💧 Global water filtration leader Culligan presents its Hoeca sector products and services at Tuttofood (stand D55 - hall 14) in Milan from May 5-8. Champion flair bartender Giorgio Facchinetti will demonstrate the importance of quality water in mixology. Italian consumer awareness of filtered water's quality and safety is nearly 100%, much higher than the European average of 70%. In Italy, 15% are regular and 40% are occasional filtered water consumers in restaurants, compared to under 10% and around 15% respectively in other European countries. Culligan Italy, with a team of over 1,000, achieved a 10% increase in turnover in 2023, reaching €220 million. Culligan International reported a $3.1 billion turnover in 2023, with an average annual growth of 30% from 2016 to 2023, serving over 155 million consumers annually, reducing plastic bottle use by 40 billion and CO2 emissions by over 5 billion kg. ????

🍻 Fever-Tree, a premium mixer brand, introduces 250 ml canned versions of their iconic flavors—Mediterranean Tonic Water, Ginger Beer, and Pink Grapefruit Soda—at TUTTOFOOD (Pavilion 14, Stand B38), positioned as sophisticated alcohol-free alternatives. Available from mid-April at Esselunga, Carrefour, and Despar with a recommended price of €1.49. Fever-Tree, launched in 2005, features all-natural ingredients, high effervescence, and premium quality, including the best quinine from the Rwanda-Congo border.

🛒 A recent study by AstraRicerche for Ichnusa brewery shows that 28% of Italians have littered glass bottles at least once, with 13% doing so in the last year. Ichnusa's awareness campaign "Se deve finire così, non beveteci nemmeno" enters its second year, aiming to discourage potential consumers from littering. The campaign's impact is substantial with 76% recall among Italians, and 87% reporting increased reflection on environmental respect. In addition to Sardinia, clean-up days with Legambiente are now also planned for Milan and Bologna. The initiative includes "Bidoni d’Autore" decorated by Sardinian artists for glass disposal.

🍾 Bord Bia, the Irish Food Board, will showcase at TUTTOFOOD 2025 (Pavilion 5, Stand F25) highlighting Irish food excellence, especially Irish Grass Fed Beef now with PGI status. Francesca Perfetto, Market Specialist for Bord Bia, emphasized the quality marking Irish agri-food production. Ireland's food and beverage sector exports surpassed €465 million in 2024, with Italy being a key market. The Bord Bia Quality Assured Beef follows the SBLAS (Sustainable Beef and Lamb Assurance Scheme) and is ISO 17065/2012 certified. Irish Grass Fed Beef has recently achieved EU PGI status, ensuring cattle are grass-fed for at least 90% of their diet and graze outdoors for a minimum of 220 days per year. This certification is linked to Ireland's Grass Fed Standard, initiated in 2020. Additionally, Irish organic beef is EU-certified, produced following organic agricultural practices. Origin Green is the world's only national food sustainability development program, involving over 77,000 farms and 300+ food and beverage companies, all committed to reducing carbon footprint and enhancing environmental performance. Ireland's exports in the food and beverage industry exceeded €17 billion in 2024, with beef exports to Italy valued at €233 million.