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Redazione

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  • 3 min

Birra Messina Cristalli di Sale celebra la meraviglia quotidiana con un nuovo spot

🍺 Birra Messina Cristalli di Sale's national campaign "Chista si chiama Meravigghia" aired on April 13, spotlighting daily wonder inspired by Sicily. Michela Filippi, Marketing Director at Heineken Italia, aims to inspire consumers through the campaign's message of adding wonder to life. The spot is a 15” format created by LePub, directed by The Family, with Alessandro Messina as the narrator. It will be on air for the season on major national TV channels with significant digital activation managed by Dentsu. Birra Messina was founded in 1923 in Messina, and Birra Messina Cristalli di Sale, a lager with Trapani sea salt, was introduced in 2019, jointly produced in Massafra and Messina. Birra Messina Vivace, a new 4.5% ABV citrusy blonde beer, debuted in 2024 and is also produced in Massafra.
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  • 2 min

Smashie apre a Roma: il fast casual americano firmato Cigierre sbarca nella Capitale

🍔 Smashie, new fast casual dining concept by Italian leader in casual dining Cigierre, launches expansion in Central Italy starting from Rome. The restaurant, opened in the bustling Romaest Shopping Center, occupies 130 sqm with an additional terrace and outdoor seating, totaling around 100 seats. The menu features smashburgers, hot dogs, fries, and milkshakes, including a free refill option. The opening created over 20 new jobs. Cigierre, founded in 1995 and now with over 370 locations, served over 30 million customers in 2024.
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  • 3 min

Host 2025: la filiera del caffè protagonista con SIC

☕ Italian coffee machines market in 2023 was valued at €550 million, growing by 0.9% compared to 2022; exports accounted for over 75%, reaching €415 million (+2.5%). Globally, coffee machine market is predicted to hit nearly $19 billion by 2025 and $25 billion by 2030 (CAGR +6%). Italy, leading EU coffee roaster, produced over 556,500 tons, 25% of total EU output. Host 2025 event will be held from October 17-21, 2025, at Fiera Milano, featuring SIC in pavilions 8-12 & 16-20, and World Barista Championship returns to Milan. Smart Label – Host Innovation Award will celebrate sustainable innovation. Previous six editions saw 950 international applications and over 280 awarded products. Host 2025 to include Brambati SpA, Cimbali Group SpA, and other industry leaders.
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  • 6 min

Acqua filtrata per l'Horeca: Culligan protagonista a Tuttofood 2025

💧 Global water filtration leader Culligan presents its Hoeca sector products and services at Tuttofood (stand D55 - hall 14) in Milan from May 5-8. Champion flair bartender Giorgio Facchinetti will demonstrate the importance of quality water in mixology. Italian consumer awareness of filtered water's quality and safety is nearly 100%, much higher than the European average of 70%. In Italy, 15% are regular and 40% are occasional filtered water consumers in restaurants, compared to under 10% and around 15% respectively in other European countries. Culligan Italy, with a team of over 1,000, achieved a 10% increase in turnover in 2023, reaching €220 million. Culligan International reported a $3.1 billion turnover in 2023, with an average annual growth of 30% from 2016 to 2023, serving over 155 million consumers annually, reducing plastic bottle use by 40 billion and CO2 emissions by over 5 billion kg. ????
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  • 2 min

Jolly Colombani festeggia 100 anni con Amarena Mix: sapore e design in edizione limitata

🍹 Jolly Colombani launched Amarena Mix, a new limited edition juice, commemorating the brand's Centenary, founded in 1924. The sensory experience balances sweetness with a slight tart note. International artist Francesco Poroli crafted the packaging, featuring the iconic Jolly sprite. Available from April 2024 in 1-liter Tetra Gemina family packs, Amarena Mix joins Jolly Colombani's eco-friendly range in Organized Large-Scale Retail (GDO) and Foodservice channels. The complete brand lineup includes fruit juices, tomato pulp and purees, sauces, ready meals, legumes, and sweet corn.
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  • 3 min

Fever&Tree presenta a TUTTOFOOD il nuovo formato in lattina per il consumo liscio

🍻 Fever-Tree, a premium mixer brand, introduces 250 ml canned versions of their iconic flavors—Mediterranean Tonic Water, Ginger Beer, and Pink Grapefruit Soda—at TUTTOFOOD (Pavilion 14, Stand B38), positioned as sophisticated alcohol-free alternatives. Available from mid-April at Esselunga, Carrefour, and Despar with a recommended price of €1.49. Fever-Tree, launched in 2005, features all-natural ingredients, high effervescence, and premium quality, including the best quinine from the Rwanda-Congo border.
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  • 2 min

Cattel SpA rafforza il management: Rossano Bongiorno nuovo Direttore Amministrativo e Credito

💰 Rossano Bongiorno is appointed as the new Administrative and Credit Director of Cattel SpA, bringing a wealth of cross-functional skills from a diverse background including productive, commercial, and consulting sectors. With over ten years at HNH Hotels as Accounting Director, Bongiorno joins Cattel to foster professional growth and contribute innovative ideas and empathy, enhancing the company's tradition of innovation. His experience and personal passion for furniture restoration are seen as assets to his new role.
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  • 3 min

Pellegrini S.p.A annuncia l'arrivo in Italia della prestigiosa Cuvée 748 Jacquesson

🍾 Pellegrini S.p.A, the official importer and distributor for Maison Jacquesson in Italy, unveils Cuvée 748 Extra Brut, crafted from the 2020 vintage, blending grapes from Aÿ, Dizy, Hautvillers, Champillon (55%), Avize, and Oiry (45%). Harvested between August 26 and September 10, 2020, the vintage faced unique climate conditions, with a mild, wet winter followed by sunny, dry spring and continued drought until late September. The Cuvée 748 production includes 170,320 bottles, 8,850 magnums, and 400 jéroboams with a dosage of 2 g/L. Additionally, Cuvée n.743 Dégorgement Tardif, initially launched in 2020 and aged for 89 months, returns with a production of 19,900 bottles and 1,009 magnums, disgorged in March 2024. Jacquesson's 2014 vintages feature Dizy Terres Rouges Récolte (2,504 bottles, 154 magnums), L'Avize Champ Caïn Récolte (11,328 bottles, 406 magnums), and Dizy Corne Bautray Récolte 2013 (5,680 bottles, 300 magnums). Pellegrini S.p.A. has been Jacquesson
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  • 4 min

Dall'Isola alla Penisola: Ichnusa rafforza il suo impegno per l’ambiente

🛒 A recent study by AstraRicerche for Ichnusa brewery shows that 28% of Italians have littered glass bottles at least once, with 13% doing so in the last year. Ichnusa's awareness campaign "Se deve finire così, non beveteci nemmeno" enters its second year, aiming to discourage potential consumers from littering. The campaign's impact is substantial with 76% recall among Italians, and 87% reporting increased reflection on environmental respect. In addition to Sardinia, clean-up days with Legambiente are now also planned for Milan and Bologna. The initiative includes "Bidoni d’Autore" decorated by Sardinian artists for glass disposal.
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  • 2 min

Maiora inaugura un nuovo Cash&Carry Altasfera a Bari: 4000 mq dedicati al settore Horeca

📦 Maiora SpA SB expands its Cash & Carry sector with a new Altasfera store in Bari, Modugno area, marking its seventh outlet in Puglia. The opening strengthens Maiora’s lead in South-Central Italy with a 14th store offering over 15,000 products, including 500 branded items, and goods from 150 local suppliers, 70 from the Bari province. The Bari Altasfera spans approximately 4,000 sqm with a 150-car parking lot, featuring specialized departments and services like order preparation and home delivery. The store is run by a team of 36, with 18 recent hires. Tasting events for professionals are scheduled for April 16-18, 23-24, and May 2-3.
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